39: Why You Need to Focus on One Side Hustle At a Time

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If you’re interested in growing your business and brand using the powers of Instagram, register for the MASTER THE GRAM mini course. Master The Gram is the ultimate Instagram course for business owners who want to attract their true fans and turn them into loyal, returning customers. In a series of four modules, plus a bonus module, you will learn how to leverage Instagram to grow your brand, drive traffic to your site and increase your income. REGISTER HERE: sidehustlepro.co/masterthegram

39: Why You Need to Focus on One Side Hustle At a Time

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Why You Need to Focus on One Side Hustle At a Time_Side Hustle Pro

Former Side Hustle Pro guest Maya Elious shared that the number one thing she would tell any entrepreneur is to niche down.

After her episode, a few people in the Side Hustle Pro community talked about how illuminating and critical this advice was. But a few people commented that it was hard for them to niche down, because they were worried about putting themselves into a box. Or to be labeled as one thing. That got me thinking about how too many times, we are scared to niche down and narrow our audience, because we are actually trying to focus on too many side hustles at once.

On this episode, I get real about:

  • Why trying to be a Janelle of ALL Trades leads you to be a master of none
  • Why you need to choose a lane
  • The fact that it’s hard to do more than one thing really well, especially if you are still working on being excellent at one. And definitely if you’re still side hustling.
  • Real life examples of people who are known for many things…and the secret to their success
  • How focusing on one side hustle at a time gives you more time to target the right audience
  • How to choose a lane

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Important Announcements:

If you’re interested in growing your business and brand using the powers of Instagram, register for the MASTER THE GRAM mini course. Master The Gram is the ultimate Instagram course for business owners who want to attract their true fans and turn them into loyal, returning customers. In a series of four modules, plus a bonus module, you will learn how to leverage Instagram to grow your brand, drive traffic to your site and increase your income. REGISTER HERE: sidehustlepro.co/masterthegram

Side Hustle Pro is now over 1100 members strong. If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: https://sidehustlepro.co/mastermind

Connect on Instagram:

Side Hustle Pro – @sidehustlepro

#SideHustlePro

Meet the host:

Nicaila Matthews-Okome

Hi! I’m Nicaila, the Creator and Host of the Side Hustle Pro Podcast. I started Side Hustle Pro when I was a side hustler myself. I was a digital marketer at NPR by day, side hustler by night. Through the powerful stories shared on this show and the courage to launch my own initiatives, I was able to quit my own job and go full time with Side Hustle Pro.

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