469: Turning Grief Into Growth: How Amy Anaiz Built a Sustainable Home Brand

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469: Turning Grief Into Growth: How Amy Anaiz Built a Sustainable Home Brand

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This week in the guest chair we have Amy Anaiz, a celebrated photographer turned product founder and the creator of OZAIZ, a sustainable home goods and fragrance brand. After building a successful wedding and portrait photography business for over a decade, Amy made a powerful pivot—launching a line of sculptural, multi-use glassware inspired by beauty, intention, and function.

In this episode, Amy opens up about her transition from side hustler to full-time creative, and how becoming a mother—while navigating unimaginable grief—reshaped her purpose and path. She shares the behind-the-scenes of building OZAIZ, from manufacturing and funding the business herself, to designing for sustainability and meaning.

*Trigger Warning:

This episode includes discussions of infant loss and stillbirth. 

 In this episode she shares:

  • How she prepared financially to leave her 9-to-5 and pursue photography full-time
  • The story behind her product brand OZAIZ and why it took years to bring to life
  • How grief, motherhood, and purpose shaped her new business direction
  • What she’s learned about manufacturing, design, and funding a product-based business
  • The intentional design and sustainability philosophy behind OZAIZ

Highlights Include

  • 00:00 – Intro
  • 01:30 – Amy’s pivot from PR to photography
  • 07:00 – Building her photography side hustle
  • 10:00 – Leaving her full-time job and creating a financial cushion
  • 13:00 – Losing her daughter and navigating grief while becoming a mom
  • 21:00 – Why she launched OZAIZ and what sets the brand apart
  • 28:00 – How she self-funded her entire business
  • 36:00 – The complexities of manufacturing glassware and candles
  • 44:00 – Designing for sustainability and versatility
  • 50:00 – Balancing personal storytelling with branding
  • 58:00 – What’s next for OZAIZ and how Amy honors her daughter’s legacy

Watch episode 469 on YouTube and listen on all podcast apps

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Meet the host:

Nicaila Matthews-Okome

Hi! I’m Nicaila, the Creator and Host of the Side Hustle Pro Podcast. I started Side Hustle Pro when I was a side hustler myself. I was a digital marketer at NPR by day, side hustler by night. Through the powerful stories shared on this show and the courage to launch my own initiatives, I was able to quit my own job and go full time with Side Hustle Pro.

Watch this Episode on Youtube

201: I QUIT my Job! (REWIND)

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