404: The Founder of Boss Women Media Launched a Second Business While Pregnant With Twins 

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404: The Founder of Boss Women Media Launched a Second Business While Pregnant With Twins 

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This week in the guest chair we have Marty McDonald, founder of Elle Olivia & Boss Women Media. Her background in corporate laid the foundation to launching Boss Women Media, the offline/online women’s empowerment community. After a challenging experience with giving birth to her first child, Marty translated that same idea of empowerment to launch Elle Olivia, a lifestyle brand for young Black and Brown girls.

In this episode she shares:

  • How she landed her brand Elle Olivia in over 400 Target locations nationwide within the first year of launching
  • How she strategically re-invested revenue from side hustling into her businesses 
  • How she oversees a multi-city Black Girl Magic Tour, the annual Boss Woman of the Year Summit, and serves a loyal community of more than 100,000 women

Highlights Include:

  • 00:00 Intro
  • 02:38 Navigating corporate America 
  • 11:30 Pitching to Sugarfina
  • 14:32 Launching Boss Women Media
  • 16:52 Monetizing the business & impactful collaboration
  • 27:43 Staying nimble and pivoting at the right time
  • 34:02 Navigating a challenging pregnancy 
  • 38:10 Creating a brand for Black and Brown girls
  • 48:18 The power of a strong team
  • 54:00 Tips for entrepreneurs 

Check out episode 404 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube

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Meet the host:

Nicaila Matthews-Okome

Hi! I’m Nicaila, the Creator and Host of the Side Hustle Pro Podcast. I started Side Hustle Pro when I was a side hustler myself. I was a digital marketer at NPR by day, side hustler by night. Through the powerful stories shared on this show and the courage to launch my own initiatives, I was able to quit my own job and go full time with Side Hustle Pro.

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