194: Meet the Founder of Harlem’s Sugar Hill Creamery (w/ Petrushka Bazin Larsen)

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194: Meet the Founder of Harlem’s Sugar Hill Creamery (w/ Petrushka Bazin Larsen)

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Today in the Side Hustle Pro guest chair, we welcome Petrushka Bazin Larsen, the Co-Founder of Sugar Hill Creamery in Harlem, NY. Sugar Hill Creamery is Harlem’s only family-owned neighborhood ice cream shop. 

Petrushka’s Co-Founder is her husband, Nicholas, and prior to opening the shop, she worked as Vice President for Programs & Education at the Brooklyn Children’s Museum and Program Director at the Laundromat Project. Even with her successful career, she had dreams of being an entrepreneur that started when she was in the 3rd grade and those dreams remained with her as she got older. 

The opportunity for entrepreneurship eventually presented itself when her husband unexpectedly lost his job in the culinary industry. They began thinking about how to develop a business based on foods they love, and it was an experience at a pop-up ice cream shop while on a trip in Washington, DC, that sparked the idea to open an ice shop in Harlem. Petrushka and her husband went all in and found a location, secured a loan, got permits, and opened Sugar Hill Creamery in only 10 months! 

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Social Media Info

Sugar Hill Creamery (Instagram) – @sugarhillicecream 

Sugar Hill Creamery (Facebook) – @sugarhillicecream

Sugar Hill Creamery (Twitter) – @sugarhillcream

Side Hustle Pro – @sidehustlepro


Meet the host:

Nicaila Matthews-Okome

Hi! I’m Nicaila, the Creator and Host of the Side Hustle Pro Podcast. I started Side Hustle Pro when I was a side hustler myself. I was a digital marketer at NPR by day, side hustler by night. Through the powerful stories shared on this show and the courage to launch my own initiatives, I was able to quit my own job and go full time with Side Hustle Pro.

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