Hey Guys, Co-Work With Me as I discuss what I’m working on this quarter, fourth quarter 2021. I’m sharing what my priorities are and how I plan to get it done.
Links mentioned in this episode
- Goal Getter Action Plan (Featuring my 12 Week Sprint Process)
- Podcast Moguls
- Nicaila TV YouTube Channel
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Nicaila Matthews Okome 0:02
You're listening to side hustle Pro, the podcast that teaches you to build and grow your side hustle from passion project to profitable business. And I'm your host, Nicaila Matthews Okome. So let's get started. So guys, picture your business on TV right next to your customers favorite shows, I used to think that TV wasn't an option. But I just found out about a really effective tool that is affordable and accessible to side hustlers at all levels. It's called the spectrum reach ad portal. And it is a self service tool. And it's so user friendly. Basically, if you have ever put up a social media ad, you can use the spectrum reach ad portal, your first step is to visit, go to that spectrum reach comm slash hustle Pro. This is linked in the show notes. By the way, fan. Once you register and login to the spectrum reach app portal, you can start building your TV campaign right away. You can select your goal and refine your geography so that you're only marketing to the areas where your customers are. Plus, you can then define your budget. That's right, I said, your budget because like many of you, I've always thought that TV was going to be too expensive. But the great thing about the spectrum reach ad portal is that yes, you're able to see suggestions of budget, but then you can determine the budget that works for your business. There's also a customer success team that's available. So if you have any questions, they're there for you. And you can even speak with a local expert so stretching reach has changed the game y'all they have made TV advertising simple and affordable and accessible to everyone. Do not miss out on this opportunity. Make sure you visit go to that spectrum reach comm slash hustle pro that's go then the number to that spectrum reached comm slash hustle pro to start building your TV campaign on line. Oh, and you might be saying Nicola. Now how am I going to create a commercial? Listen, our friends at spectrum reach have already thought about that. As a special offer for a side hustle pro listeners spectrum reach is offering production of a free 32nd video for your business. They have an awesome tool called waymark where you can create beautiful professional top tier looking commercials using templates and your own logo and creative whether that's photo or video, just go to waymark comm slash spectrum reach and enter code hustle Pro. Again that's waymark comm slash spectrum reach and use offer code hustle pro at checkout to claim production of a free 32nd video, just click the coupon link at the top right and it's 100% free. And by the way, I have all the links for both the spectrum reach add portal and waymark to create your FREE commercial. Just go over to the show notes and you'll have the links for all of those alright guys get to creating those TV commercials enjoy.
Hey guys, welcome
welcome back to another episode of side hustle Pro. It's your host Nicaila And today I'm popping man with an episode kind of a co work with me style episode, where I just want to touch base let you guys know what I'm working on. So I talked about this being me season. And you heard some of the things that I was excited about just getting into the groove with. And I wanted to get a little bit more specific with you guys. So hopefully this will inspire you to jump into your goals and everything like that. Now, for those of you who follow my 12 week sprint system via my goal getter action planner, you know that I'm big on picking one goal for each quarter, right, that you're really that is like your priority goal. But one of the things that I also do now is I set the groundwork for things I'll be working on and focusing on as the priority goal in different quarters. So for example, coming up 2022 is right around the corner, it will be here before we know it. And I know that in 2022 that there are several things that I want to do actually just met with my web designer the other day, and we're talking about different things that I want to update across my brand portfolio so that things can be uniform aligned and have the look and feel of my brand. So yeah, we chatted about things that I'm getting ready to update and I thought well, why don't why don't I share it with you guys it might be helpful. So first of all, this last quarter of 2021 October through December, I have already jumped into the launch of podcast moguls the next cohort. So now we're working together over the next eight weeks to launch scale, grow their own podcast and to I'm giving them my full support. So I do not just you know do back to back cohorts. I really work And focus with one group at a time. Now, with that being my priority goal, the other things that I am laying the groundwork for include my boot camp coming up in January, we're going to do another boot camp. So this year to kick off the year in January, I did a very organic casual boot camp, I just thought about it. As I was getting ready to launch my YouTube channel, I wanted accountability myself. And I said, why not, you know, make this something for all of us. And then I just repeated those episodes so that you guys could also get a feel get encouragement from that. But we're going to do it again, and January. And this time, I'm going to do it a little differently. So I'm excited for that. I want to give you guys a little bit more material and things to help you along. And just think of a way to make it I'm clearly still fleshing it out. But think of a way to make it more of kind of, I guess a challenge because I know I respond well to challenges. I'm competitive. And I know that you guys want something that's going to make sure you do what you say you're going to do. I know I get it, it's helpful. It's helpful for me too. So that's what I'm working on with that. So going into 2022, the boot camp will coincide with my go getter, Action Plan revamps. So with that, I'm really just tweaking the actual materials, I created them when I was creating content, myself and canvas, so they can look a lot nicer than they currently do. So I'm working with my graphic designer on that. So updating that and then updating collateral, aka all of my PDFs, and program materials across all of my programs is something that I'm doing for 2022. So as you can see, like, that kind of project is not something that I would put as my number one priority, right. That's why that's not the only thing that I'm focused on. But it's laying the groundwork so that I can launch the bootcamp so that I can re launch go getter action plan, tell people about it, because it's an awesome way to set up your year when you organize your 12. Week, Sprint's for every quarter when you you know have something physical, and something that you can follow along with to do that. So I'm getting that together for you guys. And another thing that I'm working on is you guys have probably seen me tease March, right? I've introduced it on my tequila tv youtube channel, you've I don't know if you've seen it in any of my side hustle pro episode videos yet, but I have been working on March if you've seen my Instagram stories, that's something that's coming together. And to be honest, it has been pushed back several times sometimes as a result of me being the bottleneck, sometimes as a result of samples not being what I thought they would be, you know, having to go back to the drawing board. And so now I'm getting ready to launch and it's going to be around at this point probably November. Owl announced the launch date as soon as its final final final you guys so I am getting ready for that and with with our mail services being what they are, I have to let you know in advance that like you have got to buffer in some time for whatever craziness that the mail system throws at us this holiday season. All right, but we're gonna get through it together. So I'm looking forward to that we're going to have hoodies we're going to have sweat pants. We're going to have my goal getter action plan notebook that I've been showing you guys teasing on the keylock TV. We'll have that gold mug but everyone keeps asking me about that gold
side hustle promo. Don't you just love it. If you haven't seen it go over, go over to my Instagram page or look at my office tour on the Caleb TV I will link it in the description box in your podcast app and on YouTube. So you can take a look at my tour it includes some of the merchant teasers and it's coming you guys I will let you know believe me you can know when it's the launch date. So that's something I'm working on and I haven't quite decided where that fits into the sprints. Isn't that crazy? Now because of the fact that it's been so influx, I haven't been able to put it into a firm place but I do know that it is happening this quarter so that can happen sometimes like you will set up your Sprint's and then something else pops up that needs to be done in that quarter and that's why we're flexible.
Another thing I want to give you guys an update on is my latest side hustle mine tequila tv youtube channel. It's what I showed you guys the behind the scenes of as I was launching it this past January of 2021. I showed you the mental gymnastic that goes into deciding to do a side hustle, deciding to put it out there and launch it. So what's going on with the killer TV is that I am back in the groove, I have started dropping episodes again. What's different about YouTube versus podcasting is, of course, number one, YouTube has a completely different audience. So when I'm starting on a new platform, I'm learning a new audience. And I'm also learning what the algorithm on that platform loves. So YouTube is a little bit different than podcasting, and it serves people up content, it suggests content to you. Whereas podcasting, you can see the new and noteworthy section, right, but you really, for the most part are going in there and you're discovering on your own. I'm speaking more so to the Apple podcast app, right? Whereas YouTube, you might you have a homepage you go in, and it is selecting content for you based on how you've consumed previous content. So then my role and our role as content creators on YouTube is to figure out, how can we get our videos to be suggested? How can we make the best thumbnails? How can we make the best content so that people will watch as much of that content as possible, like the more of a video you watch, and the more people who watch more of that video, that increases the likelihood that YouTube will then suggest your content to more people who fit that profile who like similar content, because they're seeing that people are watching more of that video. They're like, Oh, people are liking this video, let's serve it up some more, because they want people to enjoy their platform to feel like hey, when we're on this platform, we're getting great content, we're getting great suggestions, I'm seeing my favorites and all of that. So it's a complete science filled with data. And you know, they're good at what they do. They know what they're doing, they're serving it up. They're using really detailed scientific algorithms that they're consistently tweaking, and perfecting, and studying to know if it's being effective or not. So that is a tricky place to be in like I am learning as much as possible because they'll never give us the keys to the algorithm. But learning that when I started I underestimated just how much time YouTube takes versus podcasting. Not only is podcasting when you're not doing the video side of it not require any kind of lighting any kind of setup or thought to what am I gonna wear How am I gonna do my hair like all of that is taken out you can literally just open up your laptop, plug in your mic and go with podcasting like yeah you want to think through the episode concept and you want to plan out your your topics and you know everything I teach in podcast moguls Of course you want to do that to be successful, but the actual work of it is not as much with you too. And I'm laughing because of course there are people who just open up their camera and just start shooting they don't care about their hair and all that good stuff but I Michaela I'm not one of those people okay i don't i don't have that in me quite yet but I'll let you guys know as I develop it become more comfortable with the platform anywho with YouTube under estimated that part and then the planning that's involved I think that I wanted to test out a few niches before I zeroed in on which niche I want to focus on because just like with podcasting you do need to niche down on YouTube you do need to understand who your audience is and serve up that content and and really understand what niche you fall into. Like you cannot speak to everybody you can't be trying to do hair videos, business videos beauty videos like every other week without having it makes sense to your audience of okay what kind of what umbrella does this fall under? Who is this girl and Kayla What does she talk about? Why should I consume our content? Like how do I relate to her all that good stuff has to be thought through but because I wanted to approach it from a place of no pressure I did not put that pressure on myself to figure that out in advance. I wanted to dive in first and then feel the lay of the land like so I felt out okay. How does it feel for me when I do hair videos does this feel natural? Does this feel good? Is this something that I want to be known for? And that's something I always tell people especially in my you know how to make podcasts in your side hustle training, what do you want to be known for?
I realized I don't want to be known as a hair YouTuber. So I love hair and it's specifically testing out you know, different wigs and extensions and clippings and things like that like that's one of my creative outlets hair. However, I did not want to necessarily be known for that or, you know, companies started reaching out to me to review their hair and I have zero interest in promoting your hairline, your hair extensions, any of that Okay, so it was good for me to test out those waters before I just find myself in that niche. So that is the technique that you can Do as well, but just know that it's a little bit harder. And I always am very transparent about the fact that I am making my life a little bit harder in the way I'm choosing to go about YouTube. But it just worked from a bandwidth and less pressure point of view. For me this time around, it worked from a, let me just get started, rather than hold myself back with all of these requirements standpoint. So now I'm experimenting with the niche of lifestyle, which I struggle a little bit with, because I'm like, Well, how much of my life Do I want to share because I always want to protect the people in my life and you know, not open them up for judgment. Like obviously, I chose to put myself out there, you know, my son, my baby son, he doesn't even have awareness yet to make that choice. So I am in that place where I would love to share more of my life. And I'm figuring out how to do that in a way that works for the private side of me or the side of me that is protective of my people. And hopefully, I have someone coming up who I want to talk to about this even more. So, you know, hopefully she says yes, I will be able to talk a little bit more about making those decisions. Because I know some of you also struggle with those decisions, like okay, you want to launch your side hustle, but you're not sure. If you want to be visible on LinkedIn, you're not sure if you want your co workers people to know what you're doing. And that's a whole separate conversation. I mean, you there's no way you can truly, you know, step into the fullness of what you want to do and then also hide yourself completely from the world. Like if people Google you, they can't find out who's behind your stuff. Um, it's it's a harder path. It's a harder path. So if you want to hear more about that, I'm happy to do an episode on that another time. But for now, I just want to give you guys an update on what I'm working on. Another angle that I am considering exploring is the motherhood angle. However, I know I don't want to be a mommy blogger per se either I just think there's there's too much pressure put on moms to be perfect. And I don't ever want to be a part of that conversation where someone's looking towards me and saying like, Oh, you know, she has it all together or what have you. Because at the end of the day, when you record a video, it's just a snippet of your life. Now I could always just flip it on its head and do more of the real but it's really hard to do in the moment because in the moment when something's going down that's wrong or messy or whatever you're cleaning up you don't think to whip out your vlogging camera so it can be really tricky in and I don't want to ever just promote an image that's not realistic and makes anyone feel bad about themselves. Because it's hard and I there are very, very few people I found especially black moms, moms of color, who are represented on YouTube that are sharing their motherhood journey that does it look perfect. So there's an opportunity out there for somebody it I don't know if it's me, but I have considered it and I have thought about it. This episode is sponsored by Skillshare. The Online Learning Communities offering side hustle pro listeners a free trial of premium membership. Now many of you already know that one of my biggest side hustle hacks is Skillshare. I've been using Skillshare. For years now you've heard me talk about it. That's because it's the truth. There are so many excellent classes on Skillshare on topics such as freelance and entrepreneurship, marketing, video websites, basically everything you need for your side, hustle, and more. So my most recent class on Skillshare is this class called YouTube success script shoot and edit with mkbhd. And I found it helpful because it guided me through every stage of creating engaging content, and then went into techniques for how to grow my YouTube channel. And it was taught by a YouTuber with over 30 million downloads. So I think he knows what he's talking about. So Skillshare is where I go when I want to explore new skills. When I want to brush up on my old skills. When I want to develop new techniques, I go to Skillshare and Skillshare has classes for every skill level. So you can take short lessons, you can squeeze it into your day, it's very easy. Plus,
they also have a hands on project. So make sure that you practice and reinforce what you learn. So you've heard me rave about it. And now it's time to explore your firstname.lastname@example.org/hustle. Pro listeners. You'll get one month free trial of premium email@example.com slash hustle. again one more time that is one month of premium firstname.lastname@example.org/hustle. Now the other day, I was talking to a side hustle pro guest we were wrapping up the episode and she mentioned again just how difficult and stressful HR was for her as she's ramping up for new business? So I was like, Girl, have you heard about gussto? Are you using that? And she said she hadn't heard about it. And I was like, You have got to look into gussto. And you guys to let me tell you, if you have turned your side hustle into an official business, then you are probably starting to see that small business owners. We wear a lot of hats. And not all of these hats are fun. Let me tell you let me keep it real with you. Not all of these hats are fun. Things like filing taxes, and running payroll, they can be really, really daunting. But that is where gusto comes in. gussto makes payroll taxes and HR actually easy for small businesses like ours. You have fast simple payroll processing, benefits, and expert HR support all in one place. And gussto automatically pays and files your federal state and local taxes so you don't have to worry about it. Plus, they make it easy to add on health benefits, and even 401 K's for your team. Those old school clunky payroll providers that you're probably used to. They were not built for the way modern businesses like ours are run. But gusto is so much gusto were one of the many hats in your business. side hustle pro listeners, you can get three months free when you run your first payroll, just try a demo, head over to gusto.com/shp. That's gusto.com/SHP for your free demo, enjoy.
To share a little bit with you guys about why I really love you to over the course of the last year. And especially I would say the last two years when I was pregnant leading up to having my first child like I just covered and really just came to appreciate YouTube for the things that I could research on it, whether it was a baby product and how people felt about it, or just seeing other people living their lives and allow me to escape when I was trapped in our house. And it made me feel connected to people who I haven't even met yet. And some of you might feel this way about the podcast and I hope that my YouTube channel, you know, allows us to get to know each other even more and allow you to see who I am even more. And when I realized just how impactful YouTube was. I said to myself, like I want to be for somebody what my YouTube girls were for me. I want to provide information, provide encouragement, provide laughs I just think it's such a powerful thing. I also think chronicling people's journeys you don't realize how invested you are in people's stories until something happens for example, my husband laughs at me so much for this but um, I have watched like every episode of the Facebook watch so ball in the family. I don't know how I came across it. You know, it chronicles the life of levar ball and his three sons love Melo Lonzo and Lee Angelo as they on their pursuit to the NBA and, you know, two out of three of them made it to the NBA. And it was I think I've been watching it. I think it's over now but over the last two or three years, like I just got hooked on it. I was like what's gonna happen next? Oh my God, he's in Australia. So if you don't know what I'm talking about, look it up. It's it's the kind of stuff that I ended up watching like reality TV around humans. Yeah, reality TV can be my jam sometimes. So I was joking Tamayo last night. I saw I think it was Sports Center put up an IGN Instagram video of lamella the youngest son who's now in the Charlotte Hornets. They put up a video of like this awesome pass that he made you know how smooth and and tough he is with it. And I said, I feel like I personally train lamella but hear me out. Hear me out though. Hear me out. That's how I invested I was in the show. Every time I see this little boy, I do not know him. He does not know me. I feel like so proud of him. And you know, I get it. I see right there that is the power of chronicling your journey. And that's why I started side hustle pro to see behind the scenes of me starting out a side hustle and be able to take it to where I want to go. That's why I'm starting YouTube again. Because some of you have joined me in the middle of the journey and you didn't see you know, you didn't know Nicola when she was working a job and crying in her facebook group because her boss like, doubted her capabilities. So allow me to show you tequila starting out a YouTube channel from the beginning, testing out the waters to growing it into something super powerful and impactful. And I'm here to tell you that I'm not sure yet how I'm going to do that, and I'm not sure yet exactly what lens I want to do it from what angle what, what niche I want it to be, but I know, because I feel it in my heart the same way I did. When I started. As a pro, I know there's something there, there's something drawing me to it. Because I feel alive, I feel happy when I create content, it's crazy, but lean into it when you feel that happiness and that sense of just alive. When you create something lean into that content creators, I'm here to tell you that you have value, you are powerful, what you're doing is important, it is a job. And don't let anyone tell you otherwise. Okay, so keep doing what you're doing. It is for purpose. And you might not know it yet, you might not know the why behind what you're doing yet. But it will be revealed to you, it will be revealed to us. So that's why I keep doing what I'm doing. And I'm taking you guys along for the ride. So I'm going to continue vlogging look for my vlogs every Sunday on YouTube on the Caleb TV. Okay, the Caleb TV, not side hustle Pro. And also also also, I am looking to ramp up. But we'll start. We'll start with just doing weekly for now. So when I started my YouTube channel, I
launched in March with a bang, hot I was like so pumped. And because of some of the things like under estimating how much time things would take really cycles of questioning and myself too, because as I told you guys during the bootcamp that's natural, that's going to keep happening. And then also three, going in and out of figuring out if I wanted to do a particular niche, like the hair one was the big focus in the beginning, and then realizing that that wasn't my focus anymore. So that kind of made me have to take a step back. So there was a gap in releasing episodes and releasing content. But now we're back. It's October. And the goal is each and every Sunday, I'm still freaking out editing cadence, but each and every Sunday is the goal. And hopefully I want to ramp up to twice a week, but we're gonna gonna be realistic for now. Take it all back, and just do once a week. And it's not about the subscribers, it's not about the views right now, it's about the consistency. For me, it's always been the consistency, I am going to create content on my YouTube channel for a year straight. And we're going to see what happens with a year of consistency. And please remember that consistency doesn't mean that you never miss a week consistency means that you keep going in a straight line direction, not even a straight line in a straight direction. Because you might go even it might be ups and downs or what have you, but you know where you're going. And you keep heading there even with the detours even if you have to recalculate so I hope that this gives you some inspiration to hop back on the wagon, whatever you have set out to do you want to do, and you did it and you fell off, get back on let's do it. We have three whole months to keep going and to make this quarter really powerful and really impactful and lay the groundwork for 2022. So right now, my main focus podcast moguls, I'm laying the groundwork for the bootcamp go getter action plan and merge. And then I'm also continuing to prioritize the McHale tv youtube channel by recording content weekly. That's what Michaela has going on. What about you? Let me know in the comments on Instagram or just replying here on YouTube. Let me know what you guys have going on and I will talk to you in my next update. Until then you guys stay safe. And there you have it. Hey guys, thanks for listening to side hustle Pro. If you like the show, be sure to subscribe rate and review on Apple podcasts. It helps other side hustlers just like you to find the show. And if you want to hear more from me, you can follow me on Instagram at side hustle Pro. Plus sign up for my six bullet Saturday newsletter at side hustle Pro, that co slash newsletter. When you sign up, you will receive weekly nuggets from me including what I'm up to personal lessons and my business Tip of the Week. Again that side hustle pro.co slash newsletter to sign up. Talk to you soon.
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