269: Should You Start a Podcast? Here’s What You Need to Know (REWIND)

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269: Should You Start a Podcast? Here’s What You Need to Know (REWIND)

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On today’s episode, I am answering: Should you start a podcast? If you or a friend are considering starting a podcast or wondering if it will be a helpful strategy for your business, this is the episode for you. Also, I’m hosting a free training all about how to make podcasting your side hustle on Thursday, Oct. 7 at 7:00 PM ET. Register at podcastmoguls.com

For podcast resources and links, visit: SideHustlePro.co/Podcast

Podcast Moguls Masterclass Sign up to learn how to launch your podcast, grow an audience, and gain your first 1000 downloads

Launch Your Podcast Mini Training: In this mini-class, you’ll receive a step-by-step downloadable guide with a video tutorial on how to record, edit, and publish your first podcast.

PLUS: A full overview of the equipment you need and the resources to get started today.

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Nicaila Matthews Okome 0:03

What's coming out of your mind hasn't been put into the atmosphere yet. There's something dope that is not yet out there. And if you are looking for an excuse or reason to not do something, trust me, there will be lots of reasons to not do anything. So your y has to be mission based, it has to be impact base.

You're listening to side hustle Pro, the podcast that teaches you to build and grow your side hustle from passion project to profitable business. And I'm your host, Nicaila Matthews Okome. So let's get started.

Hey, guys, this episode is brought to you by podcast moguls? Did you know that I teach aspiring podcasters how to launch and grow their own hit podcast and grow their personal brand using podcasting? Yes, I sure do. And on Thursday, October 7, I'm hosting my next free training on how to make podcasting your side hustle. inside of this training, I'll go over the best way to stand out as a podcaster. So you'll learn the quickest way to stand out in podcasting. Plus, I'll teach you the number one thing you can do to grow those downloads. I'll teach you how to find your audience and gain your first 1000 downloads and keep going from there. And finally, we'll talk about how to attract press and speaking opportunities. And that all leads to sponsorship you guys so if you truly want to make podcasting your side hustle if you're not sure where to go, how to get started, make sure you're registered for this training. Go over to podcast moguls comm again, that's podcast moguls calm, I will have the link in the description. And make sure you register for the next how to make podcasts in your side hustle training on Thursday, October 7 at 7pm. Eastern. I'll see you there.

Hey, Hey guys, welcome welcome back to the show. It is Nicaila here. And today I'm coming to you with a solo episode. So in this episode, I'm going to talk about the short answer should you start a podcast and I'm going to share everything you need to know about deciding whether to start one, how to really get off the ground. And just the basics because there's a lot that I could cover with podcasting. As you guys know, I love this topic. And there's so many layers of it. There's launching, there's marketing growing, there's monetizing all of that. So because this is not about to be a three hour episode, we're going to focus on the initial stage of deciding and determining if starting a podcast is the right move for you and your business. I get a lot of questions about podcasting. And usually I try to respond directly to the person wherever they've reached out to me, whether that's on email, or Instagram or Facebook. And I wasn't actually sure how many side hustle pro listeners want to start a podcast or interested in podcasting. So I kind of shied away from doing a dedicated episode. But I realized that was silly. And you know, really I need to just be sharing this information. So that is what today's episode is all about. And plus, even though I try to answer as many as I can during my masterclass and also over on Instagram, I know that there are way more people with questions than that. So it's time to address it broadly and widely and do all I can to help. So if you or a friend are considering starting podcasts, or if you're wondering if it's going to be helpful, if it's going to be a great strategy for your business to have a podcast. Or maybe you just want to listen and learn a little bit more about what this world is what goes into making side hustle Pro, then this is that episode for you. So I'm going to be going into detail about the process of starting a podcast and help you figure out if it's time to start your own. So we'll be talking about the questions you need to ask yourself before you embark on this journey because it is a journey it's a fun one. It has many rewards challenges as well and we'll talk about that. I'm going to cover a lot of the basics here because I want to help you understand what goes into podcasting and make a decision once and for all. So that's why we're covering those basics But guys, as always, don't worry about taking notes I have the show notes for you for this episode, I'm going to get into very thorough detail. So just to go over the side as a product co slash podcast, because that's where you'll find every single link that I'm mentioning in this episode. I know you will be tempted to like pause try to write everything down. Don't do it. Just listen with a clear mind and then head over to side hustle pro.co slash podcast to get all this info Alright, so if you want to know more, I encourage you to head over there satellite pro.co slash podcasts.

all right now let's get into it. I'm here.

With my tea, it's a Sunday, and I'm ready to submit my own sermon about podcasting. So, a little background for you guys who just started listening. So I started side hustle pro about three years ago, June 2016. And all I had was a mic and a dream, I really had no audio experience some tech experience, you know, just from being someone who uses computers just like everybody else by then, with no audio experience. They didn't know what the process entailed. I just knew that I had a blog at the time. And it was called something completely different called Kayla Kay speaks which no one could pronounce. And at that time, I had started doing these interviews on my blog, where I would interview side hustlers, but no one really was reading the whole thing. And you kind of get the sense that no one's reading the whole thing when people are liking it and saying, Oh, that's so great. And your comments, in like, the first two seconds that you've posted something, you're like, Oh, you you aren't going to read this are you?

So I realized I really was not doing my guests any favors. And I was doing them a disservice by trying to do interviews in this format. So I started thinking about podcasting. This was around, I started thinking about it around, I would say late 2015. Because that was around the time, I really started listening to podcasts. So other people were up on it way before me. But after cereal is when it really started to pop with the cereal podcast. That is really what changed the game for podcasts. And so I listened a little bit to cereal, then I started listening to some other podcasts with a little more flavor

from us. And that's when I was like, Oh, this is really cool. Like I was listening to it while I was cooking while I was doing laundry. And I just got hooked to having these stories in my ear while I was doing something. So I started toying with the idea of starting my own podcast. And the rest is really history launched it in June 2016. And it's just crazy that it has grown to be my business, the biggest piece of what I do each and every day, it's consistently in the top 100 in business. And I've gotten to speak with amazing, amazing women all over the world, and interview them about how they started their businesses. Because that was another thing when I started side hustle Pro, I was interested in entrepreneurship, I was interested in being my own boss somehow, some way, but I just really didn't know how I would do it. And so I wanted to talk to women who had done it to kind of pick their brain without picking their brain without you know, having to say that or feel like I was just reaching out to them without giving anything in return. But being able to give a show that has new listeners that enables discovery for them, even if they're huge. There's always that person that tagged me in a comment on Instagram, that is talking to the guest and they're like I discovered you because of side hustle Pro. And that makes me feel so great that I can add value to them, while also being able to interview them and get all their gems and also share it with the world. So that is a fun fact also about why I started the show. And it's really crazy to see where it is today. So I thought I would share a few stats about podcasting because one of the things someone asked me recently was, you know, I want to do a podcast, but I feel like it's too saturated. Everybody's starting one. Is there room for me. And I was surprised to get this question because honestly, ever since the invention of technology and the invention of content, and whatever forms exist, and media, there's always going to be competition, once one person discovers that, oh, hey, this thing is cool. We can you know, get an audience and then we can do more stuff from there on, there's always gonna be competition, you will never enter any field. And it's just you. And by the way, if you do that, you want to you probably want to get out that field because there is no demand, then you don't want to be there. So the fact that there are so many shows is actually a good thing. If you want to think about it, like, you know, that's the reason why there's so many shows that why there's so many channels, because people realize that people are consuming content. That's the reason why there's new music each and every day, you know, you'll people will never tire of content, the format will change, the format will change and people and media producers content producers have to constantly adapt. But that does not mean that when you see a bunch of people creating content that you shy away from it, because oh, it's played out now they're too many people. There's no room for me. No, you just have to go in and craft your own lane and make your show stand out. And there's always always a way to do that. Like When's the last time you said Oh, I'm going to start going to the movies. Now movies are done. I've seen every movie any concept there is to see that if that was the case, we wouldn't have never created Black Panther. Right we we wouldn't see all these exciting new things coming out of the minds of Ava DuVernay and all those people. So you always just have to remember that what's coming out of your mind hasn't been put into the atmosphere.

Yet, there's something dope that is not yet out there. And if you are looking for an excuse, or reason to not do something, trust me, there'll be lots of reasons to not do anything. Someone else shared in my facebook group, they were like, there was this article that said, Here's why you shouldn't start a podcast. And honestly, again, if you're looking for a reason to not do something, of course, you're going to find it, you have to tap into your why. And I'll get into more of that in a little bit. But just to give you a little taste of what the landscape is right now. So the last time that I checked, so this was in an article from Fast Company, which was based on podcast research that has been done. And this was about 2018. Sorry, I'll get the exact link for you and share that. But there are about 525,000 plus active podcasts right now. And in 2016, right, there were about 10 point 5 billion podcast downloads. 2017, about 13.7 2018 50 billion. So yes, podcasting is saturated. But guess what? The content is being consumed by more and more people. That's why you see more shows. So it's not shrinking, it's growing. And that is what you need to remember. And it's also going to grow when you release your show, because people who were not consistent listeners, or people who are listening to other shows are going to have something new. Because how many times have you listened to a podcast? When they go dark? And you're like, dang, I need to find more podcasts? What else is there to listen to? So keep all those things in mind.

All right, now that we got through that, is it too saturated conversation? Let's talk about the benefits. This is the real answer to should you start a podcast, these benefits right here. So if you are trying to figure out, is this right for your business, ask yourself, Well, what am I trying to do with my business? So the benefits of podcasting is you are growing an audience and active audience and engaged audience who's taking you with them to the bathroom, on their morning commute, they're sharing it with their friends, and people are having richer conversations about this, because the intimate nature of the storytelling just breeds those kinds of conversations. So if you have a business, where you're looking to grow an intimate relationship with your audience, you're looking to show them beyond just the surface of what they see. And you think you have valuable content to share. And this will be a two way relationship, then you might want to consider a podcast. But it doesn't stop there. That's not the final answer. Because there's a lot of work involved in this right, you have to make sure that you can continue to create topics on your subject matter. I think sometimes we get really excited and then we don't think a year out. What themes Will I be exploring? What episodes will I have, you run out of things to talk about, and you don't want that to happen. But the benefits of podcasting, in addition to growing an audience is just how quickly you can get content out there. And it's relatively easy once you have everything set up on the back end, to have your content going out to people on a regular basis. And one of the things I love about it has also been being able to talk to some other women I admire that gives you access to people who you can invite to be in your guest chair and get to pick their brain without having to send them an email to say, Hey, can I pick your brain? And so how cool is that to be able to have this platform, which then allows you to talk to some of the mentors in your head, you are also able to share your knowledge. So you're able to grow your brand as subject matter expert, you're able to grow your brand as a thought leader as someone who can be called upon to talk about this. A huge example of that is with my episode in the TED series. So TEDx, the team from TEDx reached out to me to do one of the many episodes in their series on the way we work. And I still to this day, don't really know how they found me. The producer just came across my content, but she's not even sure where she came across it at this point. But the fact that I continue to put consistent content out there, and my name starts to be more and more tied to side hustle made me someone who people and brands and reporters journalists now reach out to me to talk about side hustling, how crazy is that? Right? But you can do the same thing. You can establish your credibility, you can establish yourself as a thought leader and as an expert, by creating consistent content in the form of a podcast. And it really allows you to build your brand and it really allows you to also grow an audience that is loyal almost to the sense of being. It even goes beyond the tribe. I don't I don't even know what word can really encapsulate the power and the wonderful opportunity

of being able to put your voice the content, because the voice is such an intimate thing. So it's not just like someone who follows your blog or follows your Instagram, someone who follows your voice knows you in the same way your family knows me, like how many people, when you call your family, you don't have to announce yourself, because they just know it's you. When you have a podcast, people just know it's you based on your voice. And the magnitude of that really can't be explained in words. So those are just some of the reasons that you should consider, okay, should I start a podcast? Do I want to build this kind of community this kind of brand, and grow my business in this way. So those are things that you need to consider.

You also really need to know your why you guys, a lot of times when anyone starts thinking of something they want to do, it's usually it starts from a selfish place, it starts from a, I want to do this, I want people to know me, I want I and your y has to be deeper than that. Because no one is listening to a podcast because I want to help someone. So build her brand, let me go download this episode.

That is now what people are thinking. So your y has to have a mission, he has to be mission based, it has to be impact based. And to give you an example there, because I'm not just gonna spit out these things and not give you examples. So my why was I wanted to change the narrative of entrepreneurship, I felt it was very one sided. And I didn't see a lot of black women entrepreneurs covered in the list in the magazines. I want to know more about their journey, because guess what, I'm a black woman who wants to be an entrepreneur, and I want to learn from them. So that was my why I wanted more info on what happened between the process of having a job to being a full time entrepreneur, because I knew that all my sisters weren't just going out there and quitting their jobs, I knew they had to have been side hustling. And I wanted that perspective, the good, the bad, and the ugly. And that was my why creating that missing story that missing narrative and putting it out there. And your why should also be tied into something that's missing. And this goes back to the whole Oh, is podcasting is the landscape saturated? you when you are putting out your show have to identify what's missing, no matter what the subject matter is, whether it's motherhood, whether it's health and fitness, whether it's business, there is something that is not out there, and the untrained eye, probably won't be able to see it. But you because you know your interest, and you know what you need and how you're digging for this thing that you need, and you're not able to find it. And you can then say you know what this is missing. And here's how I'm going to put it out there. And here's why it's important. And so that is how you start to identify your why. And remember that just by nature of being you, and having your experience which no one else has, you are telling a story that no one else can tell. So have confidence in yourself have confidence that, yes, so and so might do something great, and so and so has a great show, but they can't tell your story. They can't share your experiences, they don't know that. So that is what's going to make you stand out, knowing your why and telling the story no one else can tell.

And finally, in terms of just that mental prep work, because this is what we're really talking about. And you know, kind of taking a step back to look at the landscape. Look at the benefits, identify if you should start it at all. And then knowing your why I wanted to take you all through that for a second because that leads you into getting ready. But guess what, you have to start your podcast before you are ready. Yes. Let me repeat that you have to start your podcast before you feel ready before you feel like you have all the chips in place. Because I can speak for experience. If I hadn't jumped in with a mic and my dream. I don't know where it would be today. I would be even more nervous to start, you know, seeing like all these dope people popping up. But you can't think that way. Remember, I was still working at NPR when I started my podcast. And I was surrounded by audio experts day in and day out my desk was around the corner from Gyarados. I had meetings with some of the top podcasters that you listen to I created the digital marketing strategies for their shows. And if I allowed myself to compare myself to them, I would have never started but I just focused on my little lane and I said you know what? I know why I'm starting this again.

I tapped into my why I know why I'm starting this, guess what? I'm working for a company that makes podcasts. But guess what, they haven't made this one, they haven't thought about this, they're not putting this content out there, I need to do it, I need to do it. If you are wondering why something doesn't exist is because you need to do it. And you got to start before you're ready, otherwise you will talk yourself out of it. So I had to push past my own pains, like not loving the sound of my own voice. For example, I think every podcaster goes through this. So if you start out and you're like, I don't sound like someone so I don't have a smooth velvety voice. The same for me. You have to remember that most people don't like the sound of their own voice. So you got to push past that. And I also had to push past wishing I had a studio and being like, Where can I record? Can I pay rent somewhere? Can I also stuff and just recognizing that I'm actually I can record out of my apartment. So that's what I'm gonna do. So that is how it all started. I started before I was ready, while my husband moil would love to remind me and other people any chance he gets that that say before I was about to release and publish side hustle pro I almost didn't do it. I almost talked myself out of it. I was like you know what? I don't know if this is good. I'm not gonna do this. And we have to have that conversation like what are you doing? You know, you've come so far you've got this it's gonna be great. And you know what, even if it's not great right now you will get better you will get better is the same thing that I talked about with side hustle pro guests, Akita recently, because I also listened to her podcast before I started, and her episode on done is better than perfect, really helped me to push that final trigger to say, you know what, this is definitely not perfect, but it's done. So let's go.

Now, let's go ahead and get into the logistics of podcasting. There is work that goes into podcasting, I'm not gonna sugarcoat it, I'm not gonna try to make it seem like Oh, it's so easy and simple to get your content out there. There is work, but it is doable work. Everything in life that's worth it is work. You know, it takes time to master this stuff. But it's very, very doable. Once you get into a rhythm once you establish your schedule. Once you sit down and watch and learn and go through the different trainings, you will know what it entails what it requires of you and make plans accordingly. So you can get into that rhythm. And by the way, with trainings that I mentioned, I do have a video training that walks you through all the steps. So recording, editing, publishing all of that over at side hustle pro.co slash podcast. So that covers the fundamentals because I want everyone to get started. But you can also listen to this episode. And we'll walk through it right now. But I do provide video trainings. So you can head over there to get that.

All right. So logistics of podcasting. First, let's talk about structure. That's something that people sometimes skip over because they're like, oh, what's my title gonna be? Your title is not in your top three things that you need to think about? Yes, I said, it's not your top three things. What you need to be thinking about is, who are you creating the show for? So that is part of your structure? Who are you creating the show for? If you create the show with someone in mind, you're able to then create content that will be consumed, you also have to think through, will it be a solo show? Or will you have a co host or multiple hosts? Will it be interview style? Will you just have a show where it's free discussion, or more narrative style where you, you know, bring your recorder everywhere, edit it down, make it into a whole journey for the listener. These are all things you want to decide before hand. You also want to think about how long you want your show to be. But that also comes down to knowing who you're creating the show for and understanding how long are the shows that they listen to? What is there tolerance and all of that. And that can also always be adjusted as well. So don't get into analysis paralysis, where you don't do something because you don't fully know the answer. So now let's move into naming. So I've said it before, but I just want to remind everyone that when you're naming anything, but definitely podcasts like this is not the time to be cute or coy. I tried it before so I'm not saying this to preach to anyone I tried it before. I did like a play on my name. And I had the Kayla Kay speaks blog. First of all, no one could pronounce it and also it didn't mean anything to people, right? Like what does that mean people thought I was like a speaker. I was not a speaker. That was a writer. So you have to think about Okay, this is not the time to be coy. Some of you have brands already and you want to

Make your podcasts the same name as your brand name to keep it consistent. Listen, this is not the time to have default names just because you want to be consistent. This is the time to be strategic, make it focus on the topic, make it focus on the theme on the type of podcast you're going to have not your brand, or not some cute acronym that you love, and you want to keep going on with, because no one is searching for that no one is searching for that. So there are two key places that help your podcast to show up in searches, or show up for people who are interested in podcasts similar to yours. And that's going to be your name. And that's going to be your description for your show what you write out in that blurb about your show. And so that is why you want to make sure that you're popping up, it's the same thing as SEO, you want to make sure when people are searching for keywords. In my case, if people are searching for black women entrepreneurs, if people are searching for side hustlers, I want to make sure I come up in that conversation. So with my name, and with my podcast description, I make sure to hit on those key words. Now your name doesn't necessarily have to be literal. But something about your podcast has to signal to the person you're creating it for that this is for them, whether that's in your artwork, your description, or your title. So think about that. And I teach all this to my students in podcast moguls because this is where it can go left for people.

So we get into that in the refining your topic part. Alright, now let's talk about equipment. That's another thing I noticed that gets people a little bit stuck because they think they need to invest in all this equipment. Or I'm not going to start until I get X, Y and Z. Let me tell you how I record on a Yeti microphone. It is one of a few microphones that you can check out I started with the Audio Technica ATR 2100. Again, I'm linking to all of this. So don't worry about trying to jot that down. But I started with that one. It just so happened that moil had a Blue Yeti. So I started using the Blue Yeti, which is way more powerful, has more studio sound to it, but also picks up every and everything. So we had to get a pop filter to go with that. And I'll share with you what a pop filter is that that's basically what like, you know, protects the microphone from those harsh pronunciations like the peas and all of that, that come out of your mouth. So it kind of

takes away some of that sound. Then, I've also heard good things about the Hale pr 40. So that's another one. But honestly, I would go with any of those that meet your budget, it does not have to be the most expensive microphone, you just need it to be studio quality. And then there are also people who when you do in person recordings, you might want to check out the zoom h6, which is like a portable recorder that you can then plug in microphones to and record with your guests in person. Again, if you're not doing a studio, and you do not need a studio to do all of this, then you want to have some standard stereo sound canceling headphones, which are all available on Amazon, just any standard stereo sound canceling headphones will do don't have to get the most expensive. And again, you want to get an A pop filter to protect your microphone from the hard piece and all those sounds. And I also have a windscreen to you know, minimize any outside noise background noise as well. So that's your basic equipment. That is what you want to get started to start recording. I record my interviews using Skype and a program called ECAM Call Recorder. Other people use Zen caster, I've seen that a lot. Some people use zoom these days, I've done a couple of zoom ones. So those are some of the ways you can record if, for example, you are interviewing people remotely and they're not in the same city which all my interviews have been virtual, every single one because it's rare that I live in the same city as someone and even if we do live in the same city, that we have the same schedule, sit down and meet somewhere. And then that way they would be meeting me in my bedroom. So that would be kind of awkward. So

I recorded all virtually. So some things to think about in addition to the equipment is deciding when you're going to record because I started side hustle pros while I was still side hustling, I knew that I needed to figure out a schedule that could potentially work for guests and me so I had to decide when am I going to record how am I going to record to minimize any outside sounds. And so for you you need to figure out where in my home will be the quietest place for me, that's my bedroom. And I also you can do certain things to buffer out your sound. So you can put up pillows to make kind of a pillow for it to buffer out sound and other things like that. You want it to be a room that's not empty so that you can minimize echoes, but definitely make

Make sure you decide when you're going to record. So for me, that was after work between the hours of six and 8pm. So I would rush home on interview nights to get there in time for that first interview. And I also only recorded on certain days of the week, so that, you know, my employer didn't see me leaving work and rushing out of work every single day of the week. But like, you know, certain days, make sure that I'm there earlier, so that I felt no qualms about leaving exactly at five. And for you, if you can't leave exactly a five, you don't want to record too late, then think about weekend slots that you can do, or even morning slots, something that's going to work with your schedule, you want to establish that, so that when you are scheduling with people, it's not like, oh, what time are you free, blah, blah, blah,

you want to be able to send them your scheduling link. You can use acuity, you can use calendly, send that to them and have your consistent slots there. So that they're like, Okay, I need to pick a Monday or Tuesday that will work rather than, oh, I could do this, or I could do that. It just helps them to make a faster decision and go ahead and schedule. So pro tip right there. And for my shows, they end up being between 40 to 60 minutes. So it would take between 40 to 60 minutes to record them. And then when I'm prepping, I spend about one to two hours. So I will research to guess and think through different elements of film make a good fit. And so I just include this because I want you guys to know that you will spend time overall, researching thinking to your show outlining the show in addition to recording and editing it. And so that gives you a sense, so about 30 minutes to an hour to record one to two hours to research and outline and prepare questions or just prepare the scripts as far as bulleting out the different things I want to touch on in that episode. And again, I provide my actual templates for my students in podcast moguls because I know that all this, it can feel a little bit overwhelming when you're starting out. But again, once you get into a rhythm once you really start doing it, it is very, very doable. So now let's touch on editing a little bit for those of you who have started a podcast or about to start a podcast editing can feel like a pain. Sometimes when you if you're not someone who grew up editing stuff, you might be like what the heck is going on. This is actually something that a lot of my students came to me with, like, Why is this not working or the sound is weird, especially when you record virtually you can't really control your guests sound, you can control your sound and make things as polished on your end as possible. But when your guest sound is funky, that can throw everything off. So you have to want to prep your guests by letting them know what they need to do, you know how they need to be in a room that's very quiet with the windows closed and all of that, you know, recommend all of that to them. And also be proactive and confident. And when you do start the call when you do start the interview. If you hear that it's not the greatest sound, you have to be willing to end the interview and say, Hey, you know, we can try this on another day when you're in a different location. But this is not going to work because you have to put your audience first. But when it comes to editing though, I use GarageBand to record my interviews, my solo episodes everything. And then I also would edit in GarageBand. Now GarageBand is Mac only if you have a PC, you can check out Adobe Audition, you can check out audacity, very similar programs that allow you to record and edit, then you can you know, drag in your files, you can edit out parts of the episode that you don't like, you can add in different updates for your audience and things like that, and intro and outro and all of that right within whichever software that you choose. So again, I use GarageBand. But you can also look at Adobe Audition and audacity and in the training that you can purchase at the end of this if you're interested in it. And I do again have video trainings on all of this. So it's one thing to get the software but it's another thing to actually sit down and start to do that editing. So I do provide a training on that. So again, head over to side hustle pro.co slash podcast to get that training if you want to see how I do it. And really how I did it because I now work with an awesome producer Chris who edits my show, you can drop him a line too if you want to outsource this part of your podcasting journey. Chris at pod shaper.com Okay. Oh and one last thing on editing. All phonic is your friend you guys. All phonic is this program that does your post production. So

Once you're done dragging in your files, editing out the parts of your interview or episode that you don't want, you can run it through a phonic, which will then make sure that, for example, you and your guests are at the same level with the audio, it will minimize background sounds, and just give it that final polish. So that's one thing that I do as well. Now, once you have edited your episode, there is one major part that you have to make sure you have done, which is you need a podcast host, you need somewhere to host the files that are being pushed out into the ears of all of your listeners. So a podcast host, it essentially hosts your mp3 files, and it provides what's called an RSS feed, which is what is published to the different podcast players. And once you've set it up once, you never have to think about it again. So every single time you hit publish, it will go out to you know you will go out to your SoundCloud, your Spotify your everywhere that you've identified that you want your podcast to live on. And the great thing about hosts. And by the way, not all podcast hosts are created equal. I'll get into that in a second. But a good host provides statistics. So you can learn about the people listening to your show, you can learn about the countries they're coming from, you can learn how many downloads you're getting. And this will be especially important when you are ready to monetize. So I use Lipson a lot of podcasters use it it is one of the oldest known hosts out there. And it is very reliable and consistent. And one thing I like about Lipson is I've literally never had an issue with it. And if I reach out to their team for any question or thing that I don't understand, they hit me back immediately. So I love that about them. And I actually because I liked them so much I got a code for my listeners. So if you are setting up your hosting, you can use code hustle pro for all of this and next month free. With Lipson Again, that's libsyn li b s y n, and the code is hustle pro to get all of this month, and next month free. And you can also check out different hosts, you know, there are other ones out there, some people use blueberry podomatic have heard of whatever you decide to use. Make sure your host is an apple partner though. And I'll provide a link so that you can check and search which podcast hosts are a Apple partner because you want to make sure you are getting the right statistics because again, this is going to come in handy when you're ready to monetize. And also you want to know you want to know every single download you're getting you don't want anything janky going on. So your host matters. Okay. So check out Lipson and use code hustle Pro.

I really hope all this was helpful. I have found podcasting to be life changing, life changing. Two years ago, three years ago, I just never would have imagined that simply getting behind a microphone. And sharing my thoughts would lead me here. If you scroll back to my very first episode, you can hear more about my story and the different challenges that I went through and how podcasting became this goal of mine to finally start to pursue something that I was interested in to finally learn more, and also to stop hiding behind things I was ashamed of. And you know, that first episode was really powerful for me because I talked about a story that I was ashamed of for a long time I rejection that really had me down in my feelings for over a year, not wanting to talk about it and share it with people. And so being able to talk about that on my very first episode of a podcast that was going out to the world was big for me, it was big. And once I did that it was like freedom. You know, once you stop hiding behind things that you're ashamed of like the freedom that comes from that is amazing. So that's the first thing. When I think of podcasting, I think of freedom, because it gave me fi freedom and the confidence to stop worrying what other people thought of me. Because once the episode is out there, it is up to anyone else's interpretation. I can't control how you hear it, what you hear if you like it if you don't like it, and I have to be okay with that, because I can't then pull it back so that you can hear it. You know, once it's out there, it's out there. So podcasting also really gave me a strong sense of purpose and a strong sense of confidence in putting out

message and being okay with people not liking it and saying I am doing this for a greater, deeper purpose than whether or not anyone else likes it or listens to it. You have to be willing to make a show, even when you don't know if anyone will listen. And that's how I also teach students to really think through their topic, what would you be willing to talk about, if no one listened, you can't just pick a topic that you like, or that you think is popular and hot right now. It has to be truly something that you care about. Otherwise, you're going to fade off after a while you're going to fade away because you're going to grow tired of it, and you're only doing it because it's hot, but it's not truly what you're interested and passionate in. So I encourage you all. If you're thinking about should you start a podcast, think about what you want for your life, and what you want for your business. And think about does what we discussed in this episode align with that as far as will it allow you to have a greater platform to share a deeper message that you want to get out in the world and to impact people based on you being able to get this information out into the world. And I don't want to be overdramatic and make it seem like podcasts can only be serious topics or business related topics. Of course, you can also create lighthearted shows that are just for fun just for Kiki's but guess what, don't take for granted that those light hearted shows are having an impact as well they are serving a purpose just because you laugh doesn't mean that it's not having a huge Deep Impact. It is bringing joy to people at a time when they might have needed that laugh more than those hosts even know so I'm talking about those shows as well when I say this I'm not just talking about business shows when I talk about are you building a platform that is allowing you to get a message out there get content out there that is having a deeper impact Okay, so if you want to know more I have all of the notes over at side hustle pro.co slash podcasts the notes will have all the links and then I also have a paid video training for 27 that you can purchase with the actual videos the Step by Step Tutorials of me doing everything the recording the editing and the publishing the setting up my host all of that good stuff. So this covers the fundamentals because I want everyone to be able to get out of their own head about should I should I should I and just get started if it is the right move for you. And I also encourage you to sign up for my next masterclass, head over to podcast moguls comm where I'll be going over how to make podcasting your side hustle. So I'll be sharing the step by step techniques I use straight out the gate to make sure that side hustle pro was successful. I'll go over the best way to stand out as a podcaster. I'll go over the number one thing you can do to grow those downloads, because that is essential when you're starting out. You need to know what it takes to market aka promote and grow your podcast listenership because that's how you get sponsorship. That's how you get opportunities. And that is how you grow your personal brand through podcasting. So let's talk about all of that over at podcast moguls.com register, so you'll get all the information about the next masterclass, and you'll be able to get all those tips, so I'll see you there. So thank you. Thank you so much for joining me tonight. I look forward to seeing many of you over in the masterclass so we can dive deeper into marketing because as you know it's one thing to launch a show it's a whole nother thing to grow it and market it and I didn't want to overwhelm in this episode by going into all of that as you can see, that will probably be that will be a whole other not just one hour but many hours to dive into that but start with a masterclass on how to get your first 1000 downloads to start pushing that show and growing and scaling that show Alright, so talk to you guys soon. And if you like this episode if you have other questions, hit me up at hi at Silas a pro.co so that I can save those questions for future episodes. Alrighty, talk to you soon.

Hey guys, thanks for listening to side hustle Pro. If you like the show, be sure to subscribe rate and review on Apple podcasts. It helps other side hustlers just like you to find the show. And if you want to hear more from me, you can follow me on Instagram side hustle Pro. Plus sign up for my six bullet Saturday newsletter at side hustle Pro.co/newsletter. When you sign up, you will receive weekly nuggets from me including what I'm up to personal lessons and my business Tip of the Week. Again that side hustle pro.co/newsletter to sign up. Talk to you soon.

Transcribed by https://otter.ai

Meet the host:

Nicaila Matthews-Okome

Hi! I’m Nicaila, the Creator and Host of the Side Hustle Pro Podcast. I started Side Hustle Pro when I was a side hustler myself. I was a digital marketer at NPR by day, side hustler by night. Through the powerful stories shared on this show and the courage to launch my own initiatives, I was able to quit my own job and go full time with Side Hustle Pro.

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