392: She Turned Her Cash-Budgeting Brand Into a $1M Business on Tik Tok

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392: She Turned Her Cash-Budgeting Brand Into a $1M Business on Tik Tok

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This week in the guest chair we have Jasmine Taylor, founder and owner of Baddies and Budgets, a financial education platform that aims to make products and provide a community for black women who are struggling with their finances. By addressing her own personal finance issues and sharing her experiences on TikTok, Jasmine built a strong audience of people who resonated with her journey. 

In this episode she shares about:

  • How she turned her $1200 stimulus check into a $1M business 
  • Using social media as her sole marketing platform to build a strong following and community 
  • Her top tips and the resources she provides to take control of your money

Highlights Include:

  • 2:57 Struggling in finance
  • 3:33 Launching Baddies and Budgets
  • 6:12 Cash stuffing process
  • 9:19 Selling budget binders
  • 16:01 Scaling a custom business
  • 24:16 Journey to $1M
  • 30:43 Team and hiring process
  • 34:52 Plans for scaling

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Guest Social Media Info

Instagram: https://www.instagram.com/baddiesnbudgets/ 

Tiktok: https://www.tiktok.com/@baddiesandbudgets 

Facebook: https://www.facebook.com/baddiesandbudgetsllc

Nicaila Matthews Okome 0:02

You're listening to side hustle Pro, the podcast that teaches you to build and grow your side hustle from passion project to profitable business. And I'm your host Nicaila Matthews Okome. So let's get started. Hey, Hey friends, welcome welcome back to the show. Today in the guest chair, I have Jasmine Taylor, the founder and owner of baddies and budgets, a financial education platform that aims to empower women of color who are struggling with their finances and feel hopeless. Jasmine has designed a platform that offers impactful education and tangible resources for budgeting, enabling women to use these tools with precision and purpose. Jasmine's tireless efforts have resulted in the growth of her Instagram community to over 150,000 followers, and a tick tock community of 700,000 supportive women all eager to learn and transform their financial lives. So in today's episode, you will hear how Jasmine started her own budgeting journey right on Tik Tok, showcasing the cash Duffy method that she uses and turn it into a business. Today, Jasmine is on pace to make over $2 million with her baddies and budgets, physical product business, and has major plans to provide hope and financial literacy to women and to guide them towards a better financial future. Let's get right into it.

All right. All right. Welcome. Welcome, Jasmine to the guest chair of sales pro.

Jasmine Taylor 1:44

Thank you so much for having me.

Nicaila Matthews Okome 1:46

Thank you, of course, for being here. Like I was telling you in the pre show. I'm just so inspired by your journey, because I think it was unexpected for you, right? You just never kind of saw yourself on this path. And that's what I love about entrepreneurship and side hustling, you just never know where it will take you. So for those who are just getting to know you, can you share a little bit about when you were bitten by this entrepreneurship bug, I understand that there was a point where you had a degree, no job, student loans that breathing down your neck. And tell us about how you felt that and how that led you to entrepreneurship.

Jasmine Taylor 2:25

Honestly, I had, you know, dabbled in entrepreneurship a little bit before I got into the personal finance world. But what really got me going was I was turning 30. And, you know, that was a big year for me. And I felt like I was in the worst position I had ever been in. Finances were terrible. Had a degree no job bad credit. It was just like, I can't I can't live like this anymore. And so I literally told myself, this is my last year living like this. And I changed my life that year. What happened

Nicaila Matthews Okome 2:57

that year? Okay, take us through it. So before you created baddies, and budgets, what was the career path you were pursuing? Even though he didn't have a job? So

Jasmine Taylor 3:05

I was going to school to become a teacher, right? Eventually, when I first started going, I wanted to become a doctor started working in a hospital and quickly realized, that's not my journey. And so my sister was an educator. And you know, I enjoyed it a little bit. So I was like, Okay, I'll just do that. No, it wasn't what I wanted to do. But, you know, it's a job. And so it never ended up working out where it could do that. Things just didn't line up. And so I just started taking a look at my personal finances because I was like, I've got to do something. And so the journey to owning bodies and budgets started with me addressing my own personal finance issues. And in doing that, and sharing that with the world, the business came about.

Nicaila Matthews Okome 3:49

So I understand you were sharing it on Tik Tok. What exactly were you sharing?

Jasmine Taylor 3:53

So I was just sharing literally my own cash stuffing journey different ways. I like to save the actual budgeting that I was doing. And it just took off like the very first video we posted, I think did a million views. And I was just like, oh, people are interested. And so I kept going

Nicaila Matthews Okome 4:14

interested. Now I know a lot of people do cash stuffing videos, though, Jasmine. So tell me what do you think it was about your video, you know, your personality? What really led that video to just take off like that?

Jasmine Taylor 4:26

When I first started cash stuffing, it wasn't nearly as many people out there as there are now I actually started on YouTube. And there were three or four other women they're doing it so it was just kind of an accountability thing for me. But when I got to tick tock, I've always been very transparent about my journey. So when I had a lot of debt, they knew I had a lot of debt. They see the struggles, the ups and downs, I do not paint it up on the you get what you get. And I think that really resonates with people because as a black woman coming from poverty, it can be really hard to relate to a lot of people in personal life. is when you don't really see yourself or people who have been through what you've been through legal look like they've even been through anything. And so it's kind of hard to ever see yourself even doing some of the things they do. And people get to see the real me. And, you know, as like, right now I'm getting ready to try to purchase a home, they see the ugly part, the struggles, you know, I just share everything with them. I feel like it's so important to be transparent. And people resonate with this.

Nicaila Matthews Okome 5:27

That's so true. It's so so important because especially around money, there's a lot of shame. Everyone thinks that they're just the worst that money. They're the only ones that have made mistakes, or they have less safe than everybody else. And there's the shame around it that won't even allow people to get started. But when you find someone that's like, hey, good, I'll take it. I'll take the shame from zero. All right, follow my journey, then it allows you too. All right, let me let me take the first step to. So I just love that there are people brave enough to do that. I love that you were brave enough to put yourself out there and share because look, look what you built. Look how many people you've helped.

To tell us a little bit more about the cash stuffing thing because I this was new to me too, when I started seeing people do this. And it's still kind of, it's hard for me to wrap my mind around like, are you going to the bank and literally taking out 1000s. And just so you can put it in envelopes,

Jasmine Taylor 6:26

basically. So cash stuffing is a budgeting system that uses envelopes to divide your cash between various spending categories. So I'll be honest, when I first started, I was absolutely going to the bank and pulling out every penny of my cheque and putting it in envelopes. And the thing is, is you can really adjust it to your lifestyle. I went first because that's just how I am if I'm gonna do it, I have to do it. But some people leave there, they don't mess with their bills, right? They cashed up just they're spending money or just, you know, sinking funds, which are saving for long term things, you can really adjust it to work for your life. But if you're one of those people, I come across people all the time who are so impulsive with their spending got about everything they see on tick tock can get off Amazon every she an outfit, and it's consuming your life

Nicaila Matthews Okome 7:14

and your business Jasmine.

Jasmine Taylor 7:18

And it's put you in such a hole like people have really lost touch with their money. And even if you only do it for a short time getting back in touch with your tangible cash, and really physically sitting down and learning to give your money a job like, this is what I need this money to do. And like it changes something in your mindset surrounding your money. And it doesn't have to be a lifetime thing for everybody. But there's something about filling that real cash and watching it add up in these envelopes and being able to actually reach goals and do things that you haven't been able to do before. It's life changing for a lot of people. And it may seem excessive and outdated. But honey, if it works, it works. If

Nicaila Matthews Okome 7:57

it works, it works. And I love that a recent guest also talks about that and aseema McElroy financially intentional about giving your money a job, stop thinking of it as this free flowing pot that you just pull from until it's done. Like every penny has a job literally that that is the first step towards financial wellness and wholeness. Now, all right, so your tic TOCs going viral, you're sharing your journey with people. What was the first product that you created to sell and earn money? It

Jasmine Taylor 8:29

was just a basic budget binder. That's all we had in our shop. That's all we could afford. Because I was very much bootstrapping it. And so we have budget binders that get customized envelopes customize the covers. And that's all I had for probably four months. And that's what we pushed out on every design that could come in I was making. Were

Nicaila Matthews Okome 8:48

you a creative like DIY person. How did you know to create a binder how were you creating this and mass producing it to sell it?

Jasmine Taylor 8:56

I'm very creative. And I'm always evolving and creating and you learn very quickly that trying to scale, custom business is not really the easiest thing to do. So you always have to pivot and evolve and find new ways to make things beautiful, but not so time consuming. So that being creative and being able to pivot has been a really huge part in my ability to have success with this.

Nicaila Matthews Okome 9:18

No these binders. So was this something where you had to put aside a certain amount to invest in your startup costs, and then you were paying for these binders and then mailing them out. How does that process work?

Jasmine Taylor 9:31

I was very broke. When I started my business actually started my business with our stimulus check that year. I hosted my Shopify website, I got my DBA to start structured as a business. I bought my first piece of inventory and a Cricut machine and it was gone. And that's what I started with my first month and we were profitable. We made a little over $9,000 profit that first month and we've been profitable ever since. And how Have you

Nicaila Matthews Okome 10:00

selling these binders for I'm like, let me say,

Jasmine Taylor 10:06

girl, they're anywhere from $20 on up, it just depends on how fancy you want to get, we try to have entry level because some people really do start and don't have much. So they started $29. Or if you tried to get real fancy, it gets on up there, depending on you know what you're looking for. But we have a little bit of something for everybody. Nice.

Nicaila Matthews Okome 10:25

And that raises an important point that I want to point out to you guys listening. What I've discovered through researching Jasmine, and this whole industry is. So people like to feel good about budgeting and saving. You don't want to feel like this is something painful. And so there's this color that you put towards your binder, you make it you know, fun, it's almost kind of like the planner community. We had we had a planner person on the show before like the planner, community goes hard. I'm learning this budgeting community goes hard. Like you need your binder to be fly. You need your envelopes you want your labels and all this other stuff. Did you know that when you got into it, or is it something that you discovered as you learn more about your audience,

Jasmine Taylor 11:10

it actually was something that was relevant to me. So I started out dry mountain stuff. And I would always make it really, really cute. And I learned that the prettier things are. It's almost like the easier it is to do when it's something fun to look at and keeps you encouraged to keep going. And the girl is really love when it's pretty and it looks good. And oh, this is different. And you know, they're really into that. So if you know, keep an eye out for it encourages you to keep handling finances. We'll keep it cute.

Nicaila Matthews Okome 11:37

Oh yeah, we can't keep it cute.

So you spent your stimulus check. You start the business, you're profitable right away? How did you hold yourself accountable to not start balling out our budget?

Jasmine Taylor 11:58

I told you like i There are very few decisions in my life that I've made and really stuck it out. But I was coming out of a really bad place. And I was determined that year I was like I'm getting this debt paid off. I'm getting my credit, right. And so even though financially, like the business was doing very well, I made sure to keep myself very diligent, I took only what I needed from the business. And the majority of it was paying off student loans and medical debt I lived like I still to this day live like, work minimum wage, I don't I haven't increased my lifestyle at all. Because it's almost like I'm playing catch up. And so I kind of very laser focused, I haven't spent a whole lot of money. And I don't because I don't need to because I have goals that I'm trying to reach outside of that. So it hasn't been hard for me at all. Because I remember what it was like, when I was struggling. And I'm not trying to go back. They're

Nicaila Matthews Okome 12:48

not trying to go back there. Yeah, I saw that you only take like a minimal salary from the business. And you know, you're able to use the business to allocate funds elsewhere. So I just think that's so smart. Tell us a little bit about your process for inventory. So I understand that there are these highly awaited restocks that you guys do. How does that work? How do you manage that process and know when to mark things are sold out? Even though you have a field? Like how does that

Jasmine Taylor 13:20

work? Okay, we have custom made savings challenges. And those are the ones that people live and die for. And so we have I've been stuffing up pretty well here lately. But there's only so many we can make each week. So we put that amount on the site, and it's usually gone same day, and we spend the rest of the next week, creating, I've been coming up with little ways to make it more dry for the customers so we can get more out. But I really liked the feel of handmade things because it tends to be a little prettier, it feels a little more chic. So they did really well for us. So the restarts really build up buzz, and they're sitting there waiting when it's time to restart. And so it does pretty good. So

Nicaila Matthews Okome 14:00

how many products you have now, what's the product suite?

Jasmine Taylor 14:04

So we sell budget binders I have made, we'll be releasing my fourth savings challenge book in the next week. We have Expense Tracker notepads. We sell little trinkets, like cups and keychains as well. We have lifestyle products. So we sell binders to help you save for a home for an apartment, new car, baby wedding, YOUR KIDS senior year of high school, things of the search, were really trying to bring it back into the basics because we kind of got out there a little bit. But mostly surrounding budgeting and saving challenges are really what sell well for us. And those are things that I create that are one of a kind that you can't really get anywhere else. Like our savings books, we sell a ton, but those are designed by me.

Nicaila Matthews Okome 14:53

So how does the savings book work? Oh, she's about to pull it out. Are you too? Yes. Okay. Here's

Jasmine Taylor 15:02

the one we released this year. This is the builder bag. Savings planner. Okay, so inside of here we have different challenges. And you can say for different things. So for instance, this one is called baddies book club. And just as I read a book you go through still, just check off any book and you save that amount. So it's just little cute, small ways for them to save money for different things. They're interactive, so you can color inside of them and save up for all different types of things happening in your labs. And we created custom envelopes that match them. They love that. So they do really well for

Nicaila Matthews Okome 15:39

and is there any kind of community where people check in and share what they're doing in their book that builds on that as well?

Jasmine Taylor 15:46

They do. We have a Facebook group called Cash stuffing 101 With baddies and budgets. And they share a lot there, as well as across all of our socials, they love to send us DMS of their wins. So we'd be you know, we repost them for everybody to see. But it's pretty cool.

Nicaila Matthews Okome 16:01

So you mentioned you're reeling it in. And that's something that always is of interest to us over here at side hustle Pro, how do you manage that balance of getting excited and creating a whole bunch of skews a whole bunch of different products, with really staying focused laser focused on what works what sells the most. So you don't have a whole bunch of inventory lying around, or you're just not, you know, stretching yourself too thin. For me, it's

Jasmine Taylor 16:25

honestly not about the inventory. As I look towards scaling my brand, I honestly want to reach and help the most people possible. And as you know, with social media, people are exposed to you for a very little time. So when they see the cash stuffing video, and they head to my site, and there's 100 products, there's always I didn't know what to get, well, I was confused. And so I really want to have a more streamlined process, so that they can get what they need, and actually apply it to their lives and use the products. That's really where our goal is for the next year is to really get it to a more streamlined process, we can really help more people. That's so

Nicaila Matthews Okome 17:00

smart. You're right, because especially if you're talking to people who are impulse vendors, you're like, oh, I want a binder. But that savings book is cute, too, you know, and, and then you just aren't losing track once it gets there of actually using one focusing on one and seeing the results. So I like that you're thinking about that. And another thing I noticed is you mentioned we a lot, who is the we how, you know, how big is your team? And how did you start building out your team.

Jasmine Taylor 17:29

So I have six contracted employees. Now, it started out with just my niece and I for probably the first year and a half. We brought in another person to help us with customizations at the top of last year, and we've just been slowly trying people on, you know, for what seems like forever, we're slowly trying to build out because the workload has quadrupled. And you know, we kind of were drowning for a minute, but you know, I'm trying to build on the team, but it has to be the right people. You know, that's probably of all the things I've done in business that are tough. Having the right team of people around you is so important. And it's honestly been one of the hardest parts of the job for me is finding and hiring the right people. But yeah, right now I have five contracted people and myself, what

Nicaila Matthews Okome 18:18

have you learned, like, what are some tips you can share about what's helpful in helping you hire the right people,

Jasmine Taylor 18:25

Maximus and business don't mix to be very direct upfront about what you expect. And to compensate people fairly, if not more than fairly for the job. I've learned that happy people do very well. And so most of them make more money than me. But they do the job. And they do it very well. We have a pretty lacks, I don't put them on schedules. They you know, work as they work. But they do a really great job of getting the work done and the work is done correctly. And that's worked for me when I tried just like being buddy buddy and friendly and it doesn't work. My son is in business. It just doesn't go together. You have to respect people treat people fairly. But I'm your boss. And you know what I mean? You have to keep that you can't blur that line. It doesn't. People don't work well that way people need structure and routine. And you know, they do better when you encounter

Nicaila Matthews Okome 19:21

ease and boundaries. And I also want to point out here that niceness and kindness are different. So I understand what you're talking about. You're not talking about being unkind to people. Right? You're talking about this idea that's been kind of ingrained in us especially as women that we need to be liked. And we need to be yes and all this other stuff and that can cloud your decision making and just being direct and upfront. Like with people. Being direct goes against the instincts and the things that have been ingrained in us about how to be nice, but you need to be direct and you need to be a boss

Jasmine Taylor 19:56

is very true. And you know, they even do better with fit, like when I come in, and I'm just like, hey, this is what we need to get done today, here's ABC, here's how you can do it. And be sure that you give the people the resources to do what they need to be able to do. That's one thing I always do is if there's an issue, I take accountability, I go back and look at, hey, did I prepare them? Do they have what they need? And if I've done all those things, and okay, we got to talk about it. But I think a lot of people try to lord over and manage people. And it's like, what you didn't even give them what they needed to be successful. Like, where's the blueprint? Where's the SOP? You know what I mean? And so I try to make sure I do all those things. I'm direct, I'm very kind I pour into their lives. I make sure that I take really good care of them. And they take care of my business.

Nicaila Matthews Okome 20:39

Yes. And you need that you need that. And you mentioned an acronym, SOP standard operating procedures. I remember the first time I heard that this was a few years ago, I was like, what is that? You need to write down your operating procedures, you need to write down so you can share with others. And All right, we're entrepreneurs, we're busy, like it doesn't happen right away. But eventually, sometimes you can go back, you know, six months into the year and say, All right, what have we been doing? What's new? What did I shift? What do I need to add to my SOPs that haven't been updated in two years? And do it when I started podcasting, I knew I wanted to sell merch. So I started small with one t shirt. Now I'm selling T shirts, hoodies, joggers, mugs, you name it. And it's so easy all because I use Shopify. Shopify is the global commerce platform that helps you sell at every stage of your business. From the launch your online shop stage to the first real life store stage, all the way to the we just hit a million dollars stage. Shopify is there to help you grow. Whether you're selling beauty products or content planners, Shopify helps you sell everywhere, from they're all in one ecommerce platform to their in person point of sale system, wherever and whatever you're selling. Shopify has got you covered. And Shopify helps you turn browsers into buyers with the internet's best converting checkout up to 36% better compared to other leading commerce platforms. And so more with less effort, thanks to Shopify magic, your AI powered all star. What I love about Shopify is no matter how big you want to grow, Shopify gives you everything you need to take control, and take your business to the next level. Shopify powers 10% of all e commerce in the US, and Shopify is the global force behind Allbirds, rafizi, and brooklinen, and millions of other entrepreneurs of every size across 175 countries. Plus, Shopify is award winning help is there to support your success every step of the way. Because businesses that grow grow with Shopify, sign up for a $1 per month trial period at shopify.com/hustle. Pro, all lowercase, go to shopify.com/hustle Pro now to grow your business, no matter what state you're in. Again, that's shopify.com/hustle Pro. If you're a small business owner, this is for you. Running a business is just plain hard, endless to do lists employees to take care of and you're ever present bottom line. So first of all, kudos to you for staying on top of it. And now I want to tell you about gusto. Gusto builds an easier and more affordable way to manage payroll benefits and more. They have over 300,000 businesses by taking the pain out of tasks like automated payroll tax filing, direct deposit, health insurance administration,

401k, onboarding tools, you name it. gussto makes it easy. And they really care about the small business owners they work with. Their support team is attentive and helpful. Absence money can be tight, sometimes you'll even get three months free. Just go to gusto.com/shp and start setting up your business today. You'll see what I mean when I say easy. Again, that's three months of free payroll@gusto.com slash SHP. Now where did you learn all this? You said you were on the track to be a teacher. And here you are with all this business acumen running is it over seven figures now? The last I saw you were 150k It will be the end of this summer will be Yeah. Where did you learn this business acumen and how to manage this million dollar business?

Jasmine Taylor 24:36

Honestly, life has been really good to me. So along the way, I have been exposed to and met some people who on the back end like bookkeepers and CPAs who have connections and help link me in with people or educate like, it's crazy. It's been people who like go above and beyond to make sure that I understand certain things and grow. This is how that works. Make sure you're doing that. And then I'll select it for Are 1 million black women through Goldman Sachs, and went through a 12 week intensive with Goldman, and they pretty much teach you everything you need to know about small business. That's when I actually learned about SOPs was in January, okay. And they go through every facet of business, and I learned, probably a bachelor's degree worth of business information in those 12 weeks, I had a phenomenal advisor, and mentor, and she has just she took my business literally from what felt like still, like a side hustle to me, then to a real business. And you'd be surprised the little things you miss, that you just don't understand that that you just don't see. And so I'm really grateful for that opportunity. But that, that Goldman Sachs 101 million black woman that really changed our business and changed my mindset and really educated me on how to run a small business. Excellent

Nicaila Matthews Okome 25:53

program, we will link to that in the show notes, you guys. Yeah, that is a phenomenal resource that you have shared. And you're right, there's so many small things you overlook sometimes because you don't know. And sometimes because you just you feel like you don't have time in that moment. Like, I'll do that later. I'll do that later. And if you really want to grow, you have to take the time to do those things to tighten up your business.

What were some of those small things?

Jasmine Taylor 26:26

The small things for me, were definitely the SOPs, that was the first place that I was like, oh, Lord, I don't have anything. And that's why it takes so long when I bring in a new person, it's like, I have to go and do. Okay, let me show you let me teach you instead of putting it all on paper, and then it's like, okay, well, here, here's what we do. And they can kind of guide themselves through the job, as far as breaking down, like Profit and Loss sheets, looking at yearly projections, and what that really means and what it looks like. It was just a plethora of information, but it was just an It was honestly probably the basics, but it's things you're not taught, you can make hundreds of 1000s of dollars and not really be running your business correctly.

Nicaila Matthews Okome 27:05

And another thing that I'm sure you're laser focused on now is also you can be making hundreds of 1000s millions of dollars and because a lot of information is gay PCAP not know how to optimize your savings, your tax rate and all this other stuff. And so that's a whole other conversation. Sorry, guys, I don't have time to get into it right now. But, you know, I plan to share more of my solo journey as well as because I'm now that's what I'm laser focused on this year. So I'm curious, your experience with that as well.

Jasmine Taylor 27:37

Like, again, it's one of those one of those things where I was really blessed. My bookkeeper had a lot of connections with really high end CPAs. And so we've been kind of tax planning from the very first year I haven't had a huge tax bill yet. We do really well with managing and making the correct purchases throughout the year so that at the end of the year, it's not Lord Jesus, you know, but much larger than the year we've had. So I'm having to you know, learn about real estate and other things because if you don't spend that money, honey, they want it and so they want oh definitely get you a bookkeeper find you a CPA that has worked with people in your revenue range. And that's really been key for me because you never know it all. So you have to delegate those. How

Nicaila Matthews Okome 28:25

did you find yours? Tick

Jasmine Taylor 28:26

tock? Tick tock. Yes, he was sharing breakdowns of because he has like NFL players on his roster. And so he would share like what they did with their money on Tik Tok, and I was like, oh,

Nicaila Matthews Okome 28:41

information. So, you guys, what's his name?

Jasmine Taylor 28:45

His name is Brendan McCoy.

Nicaila Matthews Okome 28:47

Okay, guys, I'm gonna link that in the show notes as well. See, this is why you guys have to be sharing what you do. People will come across you on tic toc. And, you know, it doesn't even have to be huge. The right people will find you and then you grow from there. You'll grow from there with referrals. But if you don't share what you're doing, people can't find you right.

Now, what is your scale plan? It sounds to me from what you've been talking about that you have your eyes on scaling, what does that look like for you and what's your plan to get there?

Jasmine Taylor 29:23

Our first step is to go from this probably 2 million we'll do this year to five in the next three years. And beyond that, I really just want to focus in more on the customer journey. That's our, our mantra around here later. We really want baddies and budgets to be able to help people no matter where they are in their financial journey. We are hoping to work on a FinTech product and just you know continue to help people I try not to focus on money because money is in abundance and it comes if you stay in your lane and you work hard how learned that that if you stop looking at the dollar, it falls into place. But honestly, I just we haven't touched nearly the amount of women that we can. We haven't helped nearly the amount of women that we can. And so in the next two to three years, I really like to be able to get out and do more go to some of these events that invited me have enough of a staff so that I can do that, and really get amongst the people and help more women with basic financial literacy, you will be surprised how many people don't understand basic financial literacy, because it was never taught to us we grew up trying to survive, you know, we don't know anything about even getting to a point of saving, let alone trying to build wealth. That's a whole other conversation. But I really want to be able to do more.

Nicaila Matthews Okome 30:43

You know, as you were speaking, two things came to mind. One, when you mentioned, you need to hire more people. So you can go to those events. I'm like, Well, what are you still doing in the business? So what keeps you so closely attached? What are you still doing that you need to let go of

Jasmine Taylor 30:59

too much, probably, I haven't really, I have a really hard time, I can delegate things now and hire people to do things. But I still have to come in and look, I need to check. I feel like I need to help. I still pack orders. Most weeks, I come in and do all the social content. And I just really need to, I feel like one or two more people will get to the point where I can like WUSA and strictly do back end stuff and content. But that's my baby. And so I gotta make sure I can do some writing. You know, listen,

Nicaila Matthews Okome 31:32

something I've heard recently that I'm trying to get to a better place with and I think I will, I think I will in the next few months. But it requires a lot more of that that SOP like you get more comfortable. The more of that writing down and training that you do, the more of that sitting. And you know what I really like as well videos recording my process recording my thought process. So it comes with more of that for you to finally feel that you could let go a little bit more. But the advice I heard was people you hire don't need to be able to do it just like you 100% They could do it 80%. That's good. Yeah, get enough trouble with that. 80% is what we're aiming for. And the second thing I thought about as you were speaking, is that basic financial info that you you know, a lot of people don't know, like you were saying, but it's even harder nowadays. Because there's a lot of misinformation on these platforms that can be so good and so helpful for a business like Tic tock. But then there's also a lot of misinformation like I remember last year, everybody was talking about how we all need to buy a Range Rover because we could claim it on our taxes. And it's like, you're way, way, way. Back, got it back, y'all come on, come on, come on, don't have these people. Have you in trouble with the IRS? Don't have these people have you in debt for you know, $100,000 car like, let's let's talk through this, let's strategize. So there's a lot of misinformation going on. Let's talk about this.

Jasmine Taylor 33:00

So let's just say for example, the Range Rover bonus depreciation is what they're talking about there. I think also, as a consumer of any information, you need to be responsible enough to look up some of the things that you're hearing people say, but most people will say anything, especially on Beyonce is internet, they will get out there. And some of the stuff I'm like no way. And it really sucks. But in the era we live in it, there's going to be more of that as people can freely get online and say whatever it is, just make sure you're doing your due diligence. And don't go jump off the side of a mountain because they told you to even me or you know anyone else, make sure that you do your due diligence, pick up and take from it what you can and apply it to your life. But don't take anybody's word as gospel because you know, we're all people and people tend to have motives, and you don't want people to get you in a crazy position.

Nicaila Matthews Okome 33:56

Before we jump into the lightning round, I'd love to know more about how you are approaching marketing your business nowadays.

Jasmine Taylor 34:03

Most people are shocked to hear that we don't really mark it. I've never run ads. We don't do anything like that I basically the content I put out is what sells our products. I've been lacking severely in that because business has taken off in a huge way this year. So I haven't had a lot of time. But my plan for doing is to really get back into creating the basic financial literacy content, pushing more of that out there. And that in turn usually brings us sales. I've been thinking about trying some ads at the end of the summer, but if you don't really need to, you know if it's

Nicaila Matthews Okome 34:40

not wrong, come on now. Yeah, keep that money keep that money. Yeah, in your vision. Are you looking at being in a retailer one day at all? And you know, now we know around here that a retailer is not the end all be all because of what it requires resource and money why? But I'm curious if you always want it to be something that you sell in house, or also partner with retailers at all.

Jasmine Taylor 35:07

I'm open to hearing out a lot of different opportunities. We had some really big interviews at the top of the year. And that really opened up a lot of doors with a lot of different opportunities. So in the next couple of months, you'll probably see some really cool things coming from us. But like I said, I'm not I'm not turning anything down, because you never know what's for you. But if it fits and works, you know, it's a good fit with medicine budgets. We're definitely open to it. All

Nicaila Matthews Okome 35:31

right. I can't wait. I can't wait to see what's coming. And yeah, those interviews came across my YouTube stream. I was like, Wait a second, who is this? So yeah, opportunities like that. Truly do expand. Who knows about you? Because you already know how the Tick Tock algorithm works. Like, if I'm not searching budget content, I never would have come across you. I just wouldn't have. But because of your interviews, I came across you. So that was really cool. Now we're gonna jump into the lightning round, you just answer the very first thing that comes to mind. Are you ready? Yes, ma'am. All right. Number one, what is a resource that has helped you in your business that you can share with the side hustle pro audience,

Jasmine Taylor 36:15

scribe now.com I believe, as we were talking about SOPs, scribed it literally you go onto a website that your whatever you do online, it will document it and create the SOP for you. It has saved me hours. Whoa,

Nicaila Matthews Okome 36:30

Listen, you guys, I do this for myself. Because every every day, I learned a new thing. Okay, thank you. Thank you. I love that. Number two, who is a non famous black woman entrepreneur, who you would want to switch places with for a day and why

Jasmine Taylor 36:48

her name is Cynthia Nevels. And she is my mentor, but she is one of the most brilliant people I've ever met. And I would love to see what a day in her life looks like. What does she do? So she owns a vegan food restaurant. And she also in Dallas has like a small business accelerator type program as well. But she's genius.

Nicaila Matthews Okome 37:11

We might have to have her on the show. Number three, what is a non negotiable part of your day these days,

Jasmine Taylor 37:19

I just brought back into my life a morning routine. And so walking on the treadmill and spend some time outside have just, it just starts my day off so well. And so I refuse to start my day off without

Nicaila Matthews Okome 37:32

number four, what is a personal habit about you that has helped you significantly in business

Jasmine Taylor 37:38

writing, I pull up my notes app at night whenever I have all these great ideas. And I made sure to chart down all of those ideas because you have great ideas and night and then you wake up and it's like, Well, where is it? Yeah, I forgot what happened. And so for me, I make sure that I sit down and put it all in one place so that all the excellence is ready in the morning. Whenever I'm ready to create. Oh, I

Nicaila Matthews Okome 37:59

like that. All that excellence is ready in the morning. Wake up with all the eggs. I love that. All right. Finally, what is your parting advice for fellow women entrepreneurs who want to be their own boss, but are worried about not having a steady paycheck.

Jasmine Taylor 38:14

Nothing in life is promised. But I feel like if you know deep down in you that it's what you want to do. Sometimes you just gotta gather your ducks and cross the road. Building a small business for me has been like jumping out of an airplane and building the parachute on the way down. You'll never have enough money. It'll never feel perfect. You'll never feel like you know enough. But if you don't take the leap, you'll never know whether it's going to work or not. That's it. If I wouldn't have been on myself, I wouldn't be where I am now. It could have failed, something couldn't have aligned. And I may have had to start over. But how do you know if you don't ever take the leap?

Nicaila Matthews Okome 38:51

I know so many people are gonna want to reach out to you after this episode Jasmine. So where can people connect with you? And baddies in budgets after this episode.

Jasmine Taylor 38:59

So we're baddies and budgets across pretty much every social media platform. The quickest way to reach me is usually Instagram. I'm baddies in budgets over there. And how long I mean, we can have a conversation. Yes.

Nicaila Matthews Okome 39:13

And by the way, these T shirts part of your merch too because they're so cute.

Jasmine Taylor 39:20

We sold out of them so we're gonna revamp for the summertime. But yeah, we have a little March.

Nicaila Matthews Okome 39:25

Okay, I'm gonna get one. I'm gonna get one. All right. Well, Jasmine, thank you so much for being in the guest chair. Like I said, your story just inspired me so much resonated with me something your energy is you know, it's infectious. And I just hope that you guys see and hear just how important it is to bet on yourself to start where you are and keep going to use what you have, even if it's a stimulus check, and start and keep going. All right. So with that you guys there you have it and I will talk to you next week. Hey guys, thanks for listening to side hustle Pro. If you like the show, be sure to subscribe rate and review on Apple podcasts. It helps other side hustlers just like you to find the show. And if you want to hear more from me, you can follow me on Instagram at side hustle Pro. Plus sign up for my six bullet Saturday newsletter at side hustle Pro, that CO slash newsletter. When you sign up, you will receive weekly nuggets from me, including what I'm up to personal lessons and my business tip of the week. Again, that side hustle pro.co/newsletter to sign up, talk to you soon

Transcribed by https://otter.ai

Meet the host:

Nicaila Matthews-Okome

Hi! I’m Nicaila, the Creator and Host of the Side Hustle Pro Podcast. I started Side Hustle Pro when I was a side hustler myself. I was a digital marketer at NPR by day, side hustler by night. Through the powerful stories shared on this show and the courage to launch my own initiatives, I was able to quit my own job and go full time with Side Hustle Pro.

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