167: How Rochelle Porter Launched Her Apparel and Lifestyle Brand While Working Full-Time

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167: How Rochelle Porter Launched Her Apparel and Lifestyle Brand While Working Full-Time

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Today in the guest chair, we have Rochelle Porter, also known as the “Print Queen.” She is a designer who has never met a blank surface she didn’t want to draw on. But, she nearly abandoned the idea of being a designer when she learned of the unethical labors practice in the fast fashion industry. After learning this, she pursued a career in a variety of industries including investment banking and communications. 

At her lowest moment, she found an eviction notice on the door. It was at that moment she knew something had to change, so she made the move back to Atlanta. 

Slowly but surely, clues that she should look into fashion again started coming into her life and she took them as a sign to get moving. 

She did her research and launched her lifestyle brand that specializes in responsibly made fashion and home decor all while holding down steady consulting gigs.

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Meet the host:

Nicaila Matthews-Okome

Hi! I’m Nicaila, the Creator and Host of the Side Hustle Pro Podcast. I started Side Hustle Pro when I was a side hustler myself. I was a digital marketer at NPR by day, side hustler by night. Through the powerful stories shared on this show and the courage to launch my own initiatives, I was able to quit my own job and go full time with Side Hustle Pro.

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