138: From a Vegan Cookie Side Hustle to a Brand in Whole Foods: How This Ex Coke Exec Did It

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138: From a Vegan Cookie Side Hustle to a Brand in Whole Foods: How This Ex Coke Exec Did It

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Today in the guest chair we have Denise Woodard, the Founder of Partake Foods. Partake Foods provides meals and snacks that are delicious, safe and nutritious for conscious eaters. They are free of gluten, the top 8 allergens, and artificial ingredients. Made with real foods like sprouted grains, fruits, and vegetables, Partake products give peace-of-mind to those with dietary restrictions and simple enjoyment to those without.

In June 2017, Partake debuted three flavors of mini cookies to independent, natural food stores in the Northeast. Distribution has now grown to include Whole Foods, Wegmans, and over 150 other retailers, as well as Amazon and the Partake Foods website.

Partake Foods has even been featured by People, Reader’s Digest, and Babble.

Denise was a member of the 2017 Cohort of Project Entrepreneur and Fall 2018 class of the Chobani Incubator, as well as the winner of the 2018 SheKnows Media BlogHer pitch competition and the 2017 Google “Black Founders” program.

Prior to launching Partake Foods, Denise spent the past 12 years in consumer packaged goods at various Fortune 100 companies. Most recently, she held the title of Director, National Sales in Coca-Cola’s Venturing & Emerging Brands division.

On today’s episode, we get into:

  • Why Denise is so passionate about gluten and allergen free food
  • How she, a non-baker, was able to start a cookie and snack brand
  • The pivotal point when she made the decision to leave Coke to pursue Partake full time, and so much more

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Meet the host:

Nicaila Matthews-Okome

Hi! I’m Nicaila, the Creator and Host of the Side Hustle Pro Podcast. I started Side Hustle Pro when I was a side hustler myself. I was a digital marketer at NPR by day, side hustler by night. Through the powerful stories shared on this show and the courage to launch my own initiatives, I was able to quit my own job and go full time with Side Hustle Pro.

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