17: Mastering The Art Of The Cold Email

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17: Mastering The Art Of The Cold Email

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Mastering the art of the cold email

On this episode, I’m sharing the art of reaching out to potential collaborators, customers and clients via the cold email. While many of my guests are people I know or have met, 50% of the women I interview on my podcast were complete strangers before I reached out to them via email. In this episode I’m sharing the art of writing enticing cold emails that get responses. Here are some of my key tips: (DOWNLOAD MASTER THE ART OF THE COLD EMAIL HERE)

  1. Preparation
    1. Do your research – Google, social media
    2. Consider what’s in it for them
    3. Eliminate words like, “pick your brain” from your vocabulary
  2. Start a Template Document
    1. Keep a Google doc with your email templates and tweak for each individual outreach
    2. Revise as you learn what works
  3. The outreach
    1. Make sure every person you reach out to knows why you appreciate their work and the value  the collab would bring
    2. Be prepared to GIVE before you get
    3. Make it EASY for them to collaborate. Propose dates and times (hello, Calendly!) and offer to work around their schedule.

If you want my exact email templates that I’ve used to reach out to the likes of Luvvie and Courtney Sanders of Think and Grow Chick, sign up for my email list at sidehustlepro.co/sidehustlecorner.

Links mentioned in this episode:

Meet the host:

Nicaila Matthews-Okome

Hi! I’m Nicaila, the Creator and Host of the Side Hustle Pro Podcast. I started Side Hustle Pro when I was a side hustler myself. I was a digital marketer at NPR by day, side hustler by night. Through the powerful stories shared on this show and the courage to launch my own initiatives, I was able to quit my own job and go full time with Side Hustle Pro.

201: I QUIT my Job! (REWIND)


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