107: How Branson Centre CEO Lisandra Rickards is Shaping Entrepreneurship in the Caribbean and Beyond

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107: How Branson Centre CEO Lisandra Rickards is Shaping Entrepreneurship in the Caribbean and Beyond

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Episode 107: How Branson Centre CEO Lisandra Rickards is Shaping Entrepreneurship in the Caribbean and Beyond

Today in the guest chair is Lisandra Rickards. Lisandra is Chief Entrepreneurship Officer at the Branson Centre of Entrepreneurship – Caribbean, where she has developed and delivered scaled initiatives to thousands of Caribbean entrepreneurs. As CEO, she spearheaded the Centre’s strategy to support growth-stage entrepreneurs towards investment, raised funding for the expansion of the Centre’s mission, and relocated its headquarters from Montego Bay to Kingston.

Before joining the Branson Centre, Lisandra conducted economic and statistical research for the best-selling books Freakonomics and Superfreakonomics; consulted for the Ministry of Finance in Jamaica; worked at Bain & Company in New York City; and has helped develop a global brand strategy for Caribbean conglomerate GraceKennedy. 

Lisandra also has an MBA with First-Year Honors from Harvard Business School, and a B.A. in Economics from the University of Chicago, where she graduated Phi Beta Kappa and Student Marshal. In 2008, she was featured in the CNBC documentary
The Money Chase: Inside Harvard Business School.

In today’s episode, we talk about her path to entrepreneurship, why she encourages her team to have a side hustle, how tapping into her personal development has made her a better leader, and so much more!

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Connect on Instagram:

Lisandra Rickards – @lisrickards

Side Hustle Pro – @sidehustlepro

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Meet the host:

Nicaila Matthews-Okome

Hi! I’m Nicaila, the Creator and Host of the Side Hustle Pro Podcast. I started Side Hustle Pro when I was a side hustler myself. I was a digital marketer at NPR by day, side hustler by night. Through the powerful stories shared on this show and the courage to launch my own initiatives, I was able to quit my own job and go full time with Side Hustle Pro.

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