169: How Karleen Roy Created A Boutique Creative Agency for Celebrity Clients

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169: How Karleen Roy Created A Boutique Creative Agency for Celebrity Clients

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Today in the guest chair, we have Karleen Roy, a woman who is as extraordinary as the events she creates. She is the Founder of The Vanity Group, a boutique creative agency specializing in bespoke events and luxury services. 

After graduating from Howard University, she moved to New York to take an unpaid internship at Island Def Jam. Her hard work spoke for itself and she was eventually hired as a senior executive assistant at Bad Boy Entertainment. Her boss, Sean “Diddy” Combs trusted her to coordinate the efforts of his multi-million dollar business entities, external partnerships and talent relationships, and so much more. The confidence, expertise and international connections Karleen developed over the course of her career inspired her to strike out on her own and launch The Vanity Group.

Karleen now specializes in producing magical moments and it shows. The Vanity Group quickly became the firm of choice for a variety of corporate clients and A-list celebrities, from Justin Bieber and Kobe Bryant to Cardi B and DJ Khaled. Karleen and her staff of luxury lifestyle curators understand the needs of high-profile individuals, and the “no-excuses” work ethic they expect.

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Social Media Info

Karleen Roy – @karleenroy 

The Vanity Group – @thevanitygroup

Side Hustle Pro – @sidehustlepro


Meet the host:

Nicaila Matthews-Okome

Hi! I’m Nicaila, the Creator and Host of the Side Hustle Pro Podcast. I started Side Hustle Pro when I was a side hustler myself. I was a digital marketer at NPR by day, side hustler by night. Through the powerful stories shared on this show and the courage to launch my own initiatives, I was able to quit my own job and go full time with Side Hustle Pro.

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