264: Just Do It! Don’t Procrastinate, Start Your Side Hustle This Year (REWIND)

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Gusto As a Side Hustle Pro listener, you’ll get three months free when you roll your first payroll. Sign up, and give it a try at gusto.com/shp. Grow Your Side Hustle Today Your side hustle needs a reliable way to connect with your audience and promote your product or service. Start growing your business with email marketing, web push notifications, and landing page builder. Visit AWeber.com and enter code HUSTLEPRO for a free 30-day free trial of AWeber’s PRO plan. INDY Handle your business and leave the paperwork, time-tracking and the other not-so-fun yet necessary parts of running a business to Indy. Head over to: https://weareindy.com/sidehustle and use code sidehustlepro to get started today!

264: Just Do It! Don’t Procrastinate, Start Your Side Hustle This Year (REWIND)

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This week’s episode is a rewind of the Side Hustle Pro Bootcamp Week 1.

For the next four weeks, you’ll have a chance to be a part of the Side Hustle Pro Bootcamp. Don’t worry, there are no pushups, workout plan, or anything of the sort, but what you will get a grasp of is how to break things down into super small achievable steps to actually achieve your side hustle dreams. This week’s episode is all about how to START.

No more procrastination. No more playing around. In 2021, we’re going to commit and do this! Besides, the hardest part of the battle is actually starting your side hustle, but after that, it gets easier. And to be honest, you’re probably stalling because of the drive to be perfect. Stalling and overthinking can create a hamster wheel effect that’s very hard to get out of, even when you know it’s counterproductive and not necessary. Instead of focusing on the wrong things, let’s focus on the right things.

I’m taking you through the journey of: saying “no” to your own stall tactics and saying “later” to your own excuses, all while giving you three tips to actually start your side hustle. 

Join the bootcamp at sidehustlepro.co/bootcamp

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Side Hustle Pro – @sidehustlepro


Nicaila Matthews Okome 0:03

You do not have to wait for everything to be perfect to start. What happens when you do that is the things you tell yourself that you need to do before you start start to overwhelm you. You're listening to side hustle Pro, the podcast that teaches you to build and grow your side hustle from passion project to profitable business. And I'm your host, Nicaila Matthews Okome. So let's get started. Now, the other day, I was talking to a side hustle pro guest, we were wrapping up the episode. And she mentioned again, just how difficult and stressful HR was for her as she's ramping up her new business. So I was like, Girl, have you heard about gusto? Have you using that? And she said she hadn't heard about it. And I was like, You have got to look into gusto. And you guys to let me tell you, if you have turned your side hustle into an official business, then you are probably starting to see that small business owners. We were a lot of hats. And not all of these hats are fun. Let me tell you let me keep it real with you. Not all of these hats are fun. Things like filing taxes and running payroll, they can be really daunting. But that is where gussto comes in. gussto makes payroll taxes and HR actually easy for small businesses like ours, you have fast simple payroll processing, benefits, and expert HR support all in one place. And gussto automatically pays and files your federal state and local taxes so you don't have to worry about it. Plus, they make it easy to add on health benefits. And even for one pays for your team. Those old school clunky payroll providers that you're probably used to. They were not built for the way modern businesses like ours are run, but gusto is so let gusto were one of the many hats in your business. side hustle pro listeners, you can get three months free when you run your first payroll, just try a demo, head over to gusto.com/shp. That's gusto comm slash s HP for your free demo. Enjoy. Guys, welcome. Welcome back to the show. It's Nicaila here. And I feel blessed to be kicking off this year in this episode. Alright, so New Year new vibes, y'all.

Let's get to it. I'm gonna tell you where my mindset is. So this episode will be all about how to start. Okay, if you're someone who has been thinking about starting a particular side hustle, or thinking about pursuing a new interest of yours, but you keep on procrastinating, this is the episode for you. Or if you're someone who already started dabbling and started your side hustle already, but kind of been playing around. And you know, you really need to commit and go full force with it. This episode is also for you. But if you haven't already, make sure you go back and listen to Episode 231 before this one, okay, and Episode 231. I shared everything you need to know about how to figure out what your side hustle should be. So this is not the episode for that. We should have listened to 231 and done the exercise I shared so you can finally narrow down what you want your side hustle to be okay. Now, even I know that deciding what your side hustle should be. It's just the first part of the equation. Knowing is only half the battle asked me how I know, the hardest part of the battle is actually starting that side hustle, you know, they say just start. That's way easier said than done. A lot of my guests have said that. And I know trust me, that's way easier said than done. I know this for a fact. Because last year, I came on here and I told you guys about my youtube channel that I'm going to start. But I still have not recorded and uploaded a video for said channel. Okay, that is my confession for y'all today. But I know what I'm dealing with, and I'm ready to push through it. So I'm kind of letting you inside my head as I go through this process bringing you along and hoping it helps you too. I figured that I cannot be the only one in this boat. I can't be the only one who has made big plans and has not acted on them or who has started but is really kind of playing around because you're letting your nerves get to you. So I thought what better ways to chronicle me pushing out of this mental block pushing out of this phase and this headspace and out of my nerves and bringing a side hustle idea to fruition, then to share it with you all on the podcast. I really, really hope it can help you too. Because let's face it, we're just stalling. You might not be but I know I am when it comes To this, I know when I'm stalling, and stalling for me happens for one main reason. I'm trying to be perfect, plain and simple. I'm trying to be perfect. And I'm overthinking the actions that I need to take. The thing about overthinking it is it can create a spiral and this hamster wheel, the fact that it's very, very hard to get out of even when you know, it's counterproductive and not necessary. So with my YouTube channel, for example, I find myself in that overthinking loop. Even though I knew I wanted to keep it simple. I find myself ordering new lighting equipment, redecorating my bedroom, since I plan to do some filming in there. Heck, even ordering new hand towels for the bathroom. Since I plan to do some filming in there, you know, I'm gonna do a hair channel. So I'll be doing some hair tutorials. And I found myself focusing on all the wrong things. And then I just have to keep having this talk with myself talking through it. Recognizing too, that this is part of my process to stalling is part of my process the starts and stops it start as part of my process. So I'm not beating myself up for this. I'm recognizing what's going on. And I said to myself, girl, you know what this is, right? These are stall tactics, things you do because you're nervous to actually start, but you have nothing to be nervous about. So I'm going to put an end to my stalling today and I invite you to join me by the end of this episode, I want you to say no to your own stall tactics. Okay, first of all, recognize them and then say no to them, say later to your own excuses. And join me for the next four weeks in a side hustle pro boot camp, where we are all going to push through and start our next side hustle. Alright, so have I used the word boot camp,

this is not going to be Australia was asked, okay, we're not gonna be exercising, we're not gonna be jogging. We're not gonna do two and 30 days of like crazy stuff. I call it boot camp, because that's the best word I can think of. I wonder one word thing, right. But this is something you absolutely can do. And everyone should join. Okay? Why? Because it's a simple way for us to hold ourselves accountable. Stop being intimidated by our dreams, break things down into super, super small, achievable steps and beat each other up when we get things done. Essentially, I wanted to hold myself accountable. I want to share it with the world. But I also want to help you guys too. So if you're interested into any of this Bootcamp, head over to side hustle pro.co slash boot camp to join. Here's what you're going to receive a weekly dedicated email with side hustle tips. I'm only sending this particular email to boot campers. So I'll give you some tips for that week, I'll also share behind the scenes of my own journey and starting my YouTube channel. So you guys are gonna see a little bit of my process and you're gonna see me go from zero to actually launching it. I may even include some videos, see, you know how this entrepreneur mommy life what it allows me to do. So I'll you know, just share a link to a private video just for the boot campers. And again, this is really to encourage you all each and every week. Plus, we'll have weekly check ins and the side hustle pro Facebook group just for us. Alright, so finally, I'll send out a big recap at the end of the four weeks, which are basically it's just basically just going to be all the tips that I've shared throughout the four weeks in case you missed it, again only to the boot campers, so you have to sign up at side hustle pro.co slash boot camp. All right. Now let's get into three tips to help you get started on your side hustle. Okay, this is week one.

So tip number one approach this week, like this is the week you get down to business, I want you to ignore the impulse to put it off. Ignore the doubt in your mind, ignore the reasons why you think it won't work or why you think you're not ready. And fight that urge. Fight that urge to pick someday in the far in the future to start, you know, stop saying, alright, I'm going to do this in q2, I'm going to start this in July. Just stop putting it on some date in the future. You know, when it comes to my podcast moguls A lot of times when I would get on the phone, and they will talk to me about their forthcoming podcasts, they will say Yeah, and it's gonna launch, you know, April 15. And mind you this would be in December, January that we're talking. And my first question was always why so far? Why so far away. This is an eight week program. You can launch literally in week three or even next week if you want to. But it's all about what we tell ourselves about why we can't do it yet. So remember, we don't have to wait for everything to be perfect to start. And that's the key lie that we tell ourselves but you do not have to wait for everything to be perfect to start. What happens when you do that is the things you tell yourself that you need to do before you start this list of fake things that you think you need to do. Start to overwhelm you. So what happens is, we push it back further and further and further because we are overwhelmed. Let's D overwhelm ourselves. Okay, let's scale it all the way back. Something that I often tell myself when I see myself in this loop, and I start feeling overwhelmed is, what is the simplest way that you get started? What is the most basic thing you can do to get started. And that's what happened with this podcast, right? I started with a laptop and a mic, I started in my living room later moved to my bedroom, and I've still kept it pretty basic, because otherwise I will get overwhelmed. There is no fancy studio, there is no crazy equipment. I keep it very basic. Right now I'm coming to you in my closet. I'm looking at my sweaters and my jeans. And it makes me feel comfortable and at home. And so that's what works for me, the most simple thing that is going to get you started, go with that route first. Now, instead of getting overwhelmed, let's do this this week with this tip. Okay, so I told you that tip number one is approaching this week, like this is the week you get down to business. So what you're going to do is you're going to get a notebook, you're going to write down your plan, you have to make the plan and work the plan. Okay, you do not need any kind of fancy outline, no business plan, outline, nothing like that. Just write down what your vision is, was your plan for your side hustle. What do you want to do? Why? Here are some things I wrote in my notebook this Monday, I wrote down the vision for my YouTube channel, I wrote down the different kinds of content I want to create. I wrote down some inspirational and motivational words and reminders to myself. So I love to affirm myself and remind myself that I can do this, that this will be great that the right people who you know, need this content will find me and will be grateful for it. So those are the kind of things that I taught myself, then pick a launch date and work backwards from that date. So I wrote down my launch date. In that notebook, I wrote down the launch date for my YouTube channel, I'm only gonna tell the boot campers Michael share right now. Okay, it's coming, though. I'll let you know when it's coming. Then I implemented a tip I got from my virtual mentor. And I'll share more about virtual mentors and how to get one in next week's episode. Fan, I decided how I want to, you know, do my content. So like a rough schedule, something like planning all the content mid month for the next month, and then aiming to record all of my content in the first two weeks. So then I can have the last two weeks to kind of relax while I think creatively about the next month. So I started kind of thinking through a process, right. So your plan has to include what your process is going to be, so that you can actually do and fit this into your schedule. Because remember, a side hustle means that you already have some kind of main hustle going on, this new thing is gonna have to fit into your life. So you also have to make a vision for how you can see this working in your life. Then start preparing. I wrote down the days, I'm going to film which videos, I planned out what I'll need, you know, okay, I want to film during the day so I can get some sunlight, I'll probably just want to plan out what I want to wear kind of how I'm going to do my hair, the tools, you have to plan out all the elements of your video and think through how much time is this going to take me and then go from there. This is my way of getting down to business. This is my way of making the plan and working the plan. Choose what your way is, but get started. Okay, this is the week I get serious. This is the week you get serious, you have to make the plan and work the plan.

Tip number two, do the work, not the fake work. I couldn't figure out a pretty way to say this. But essentially what I'm trying to say is we're not going to count fake busy work that makes ourselves feel good but doesn't actually move the needle. You know how sometimes you have things in mind and on your to do list that you're going to do. And you know what's going to make you feel good, aka read a million articles, finish that course. Look up some more YouTube videos on how to start a YouTube speaking for myself here, and all of these things that make you feel like okay, I'm getting prepared. However, that is not actually doing work. Okay. What we're going to count is doing work. To me researching your industry is pre work. Watching videos is pre work, it's great. It's helpful to know, but it's still not the work. To give you an analogy reading articles about your industry and doing competitive analysis is like taking a vitamin or pre workout before your workout. It's still not the actual workout you still have to do the exercise to see the results. So tip number two is to do the work, not the fake work. I can research other youtubers until I am blue in the face. I can watch a million videos on how to start a YouTube how to edit videos. I can do that until I am blue in the face. But none of that matters if I don't actually record my own videos and upload them and start my channel. Are you following me? So what counts as the work is finalizing a name, signing up for that name, testing out my camera and microphone, recording a video, I might want to do a practice run at first to see how the audio sounds. But then what counts as the work is the actual work what will go on my channel. Another thing that counts as doing the work is sticking to a fee plan. So on the day I've scheduled to do my recording, actually doing the recording, that is doing the work. I've always been big on just in time learning anyway. So when you take your Skillshare courses, when you learn things, do that research, learn it, and then prioritize the work, learn and implement what you have learned. Take your vitamins, then do your exercise.

Guys, I hope that showing you behind the scenes of my funnel and even talking to other entrepreneurs about their marketing funnels have helped you to see that one of the first things you need to figure out when you're starting your side hustle is how are you going to communicate with your audience. With algorithms on social media being the way that they are, you cannot rely on social alone. So that's why you're going to need an email marketing platform that allows him to be in control. And that's exactly what you get with our awesome sponsor AWeber. So AWeber has all the tools that you need to stay connected with your audience. You can share your messages while your products or your services and make money. So with AWeber, you get the email marketing solutions that you need to grow your business, you can choose from a huge library of pre built email templates. So you don't have to have any experience or design backgrounds to create beautiful emails. And then you can just use the easy drag and drop editor to create your custom emails. And you can even connect your brand's Facebook page and an email design will automatically populate. AWeber also has a landing page builder. You've heard me talk about the importance of landing pages, how can we get mine so with their landing page builder you have access to on limited landing page templates, and a pre stock image library. So you can create your custom landing page in minutes without paying 1000s of dollars to a graphic designer. Plus using the landing page builder. You also have the ability to collect payments, which I've told you guys about what those tripwires, you can set up a landing page and start selling your products or services online directly through AWeber. It only takes a few minutes to get set up and start making money. Oh, and you definitely need to use AWeber is Web Push notifications. It allows you to send messages to your visitors even when they're not currently on your website, very clutch. And all of these features are included in an account know our current pricing. In fact, they even have a free plan. And you know that site has pro listeners, you have a very special offer. You can try a Weber's pro plan right now no risk, no credit card, just visit aweber.com and enter code hustle pro for a free 30 day trial of a Weber's pro plan. Alright, don't forget that code that's aweber.com and use code hustle pro to try the pro plan free for 30 days. So guys, I know that you are passionate about your side hustle, right? That's what brings you here. But you are probably not as passionate about the long hours spent working on the not so fun parts like the contracts, the invoices, the proposals, the time tracking all of that right. Well, that is why I'm introducing you to MD so MD is this simple and time saving online platform for side hustlers, solopreneurs and freelancers just like us with software tools that help you to manage the operational aspects of your business like the boss that you are, you can create and customize proposals and contracts and agreements from one of their many professional templates. And you can also quickly and easily generate and send invoices to get paid faster, very clutch and track your time and your tasks all in one simple tool. Indeed makes it easy to organize and manage your side hustle while staying out of your way so you can focus on the actual business needs of your business. And you can get all of this for free or you can upgrade and go premium for only $6 a month. So if you're ready to take your side hustle to the next Level visit we are indeed calm slash a side hustle to sign up and receive two free months of premium access to in these pro bundle. Okay for free. use promo code side hustle pro at checkout. So handle your business and leave the paperwork, the time tracking, and the not so fun yet necessary parts of running a business to indie head over again to we are indy.com/sidehustle and use promo code: side hustle pro so you can get started today. Alright.

Tip number three is to decide on a schedule. Okay, here's what mine looks like right now. I plan to move my side hustle pro recordings to Tuesdays. My podcast episodes will continue to be released on Wednesdays, my YouTube recordings, I'm starting on Fridays. And then my YouTube episodes will be released on Mondays, I have my production schedule for the year mapped out in air table that is a program that I particularly like you don't have to use that program, it's actually can be a little pricey. You can do this in Google Docs, or Google Sheets, whatever works for you map that out and have a way to visually see what your plan is that works wonders. Spoiler alert schedules are subject to change. And that's okay. That is a big secret that we don't talk about enough. Okay. So the important thing is that you make that production schedule, and you have a plan in mind. If things have to shift, for example, if I realize you know what I'm to beat on Tuesday nights. By the time I get to record, I can't do that, like I can't come in with that weak energy for my guess, then I'll shift it back to Sundays. Or if I decide that recordings on Fridays are too tricky, maybe I'll shift that to Saturdays. I will go in with that plan and adjust accordingly. So another thing that sometimes holds me back I know is been a little bit nervous to like, put something down and hard writing and in ink because I'm like, Oh my goodness, what if I changed my mind? What if you change your mind, that's no big deal. Just change your mind. So at least start by setting out a schedule. Don't call it your tentative schedule, don't you know, tiptoe into it. This is my schedule, this is firm. And if things need to shift, then let them ship. Finally, here is a bonus tip. Tip number four for you guys on how to get started. Tip number four is to hold yourself comfortable. When I started podcasting, I announced my podcast was coming on social media on Instagram, on Facebook, and I did a countdown leading up to it. That's one way that I held myself accountable. I also had a mastermind at the time, which was a group of fellow side hustlers. As we work towards our goals, we shared it with each other, we met monthly, and we held ourselves accountable. But I didn't get to connect with my mastermind in that same dynamic as we once did. And so right now, I am doing a lot of this on my own. And I really missed that accountability. So although I announced that my youtube channel was coming on Instagram, I did have that same group to like, share and, and keep me on task or you know, want to come back and share my progress with. And so now I'm creating that for myself. So I thought why not take it up further one level, and do this whole like boot camp challenge for the month. Here's the reason why holding yourself accountable is so powerful. holding yourself accountable is doing yourself the most important service of all, it is prioritizing your goals and your dreams and saying you know what? I'm important. This is important, and I deserve time to pursue my dreams. And it is doing that for yourself. And it's also speaking up. It is putting it out into the world to God to the universe that this is what I want. It's one thing to keep your dreams and your visions of what you want to do in the future in your mind. But it is another thing to put it out there. When you put it out there that shows that you believe it can happen. When you keep it in your head. It's almost like you don't believe it's possible for you. The first step to claiming that it is possible for you is sharing it with someone else. So that's the power of holding yourself accountable. Because once you share it with someone else, you give yourself permission to say I can do this.

I believe I can do this work. Not me. Another things that we wrestle with is this concept of, am I the person to do this particular side hustle, oh, someone else can do it better, oh, I'm not qualified, oh, all these other things that you tell to yourself, but holding yourself accountable. And here's why I want us to hold each other accountable and do this within the bootcamp, I want you to experience that power of when you tell other people. And the default when you tell other people is they believe you. They say that's awesome. And sometimes they even see it for you before you see it for yourself. They're like you would be perfect for that. Oh my gosh, that makes so much sense. And you need that not only can you affirm yourself, but now others can affirm you. And this only happens when you're around the right people of course. And if you don't have the right people, come on down to side hustle pro.co slash boot camp because I will be your right person and I will pick you up in the same way that you will pick me up, we will beat each other up, and we will be each other's mastermind. Now, I don't want to over promise like we're just starting out with the emails or with the Facebook group accountability check ins Of course, I'm sending that recap guy, but who knows what this can become. So I'm gonna keep it organic for now. But I do know that I just love that aspect of supporting one another. So that is the ultimate goal. Before we go, I just want to say one last thing. I was inspired to start my latest side hustle for a few reasons. I've always been fascinated by natural hair. I went natural back in 2004. And from that time has been a journey from you know, rocking my little puff every day to discovering hairstyles to discovering products as more products came on the scene, and figuring out how to do my hair. And I remember watching YouTubers, but before YouTube, like going on those natural hair communities and things like fuck key and things like that, to figure out how to do my hair, it's always been such an involved thing that I love, I love discovering it, I love being like the first of my sisters to go natural, I love being the first of some of my friends. And I love that process. In addition, I was a part of a Google group that evolved into curly girl collective as we talked about when they were on this show. So for a moment in my life, I thought about pursuing a business devoted around natural hair. And while I pull back from that, to go to business school, I still very much love talking about hair, and particularly the protective styles that I've been able to do, and where so oftentimes people ask me about hair, and obviously I have a podcast. So other than interviewing people who create products that I love, I really don't have a space to share that side of myself. So that's how the idea started and came about. And I also for a second thought, oh man, like everything I do from here on out has to be professional, professional meaning like it has to have a points, it has to have a goal that I'm getting to. And not everything starts out that way. Matter of fact, those podcasts and even start out that way. So I am giving myself permission to start something even though I don't know where it will lead. That's actually when I think about it, how the side hustle podcast started, I did not know exactly how it would evolve. And that's the same thing with this YouTube channel. What I do know is that I have a passion for this, I love talking about this, people always ask me about this, and I'm ready to create my own content around it. Okay, so I'm pushing forward, because the longer I wait, the longer I'm holding back rich content that will enrich someone's life that will help someone else who, you know might need some of my tips and advice. I'm also missing out on connecting with more of my tribe who may find me via YouTube, and may have similar interests. And the longer I wait, the longer I'm missing out on becoming the next phase of Nicola, the one who could have her own TV show, or appears more on video and TV. You know, who knows what the next evolution of the cable is?

If I hadn't started this podcast, it wouldn't have evolved where it is. This is my fifth year Can you believe in? It went by like this. So now I'm starting to think Well, where do I want to be in the next five years after this, and I don't get to that next phase. Unless I start what I'm starting right now and I know that I would love to see more TV in my future. So I'm getting started with more video. I want to also create more opportunities for myself. So when I say create opportunities for myself, I mean, in order for people to reach out to me, they have to know I exist, right? So in order for people to know what I'm passing about as far as sales a pro and now, producers and the like reach out to me to talk about side hustling. So that's what I mean by creating opportunities like I don't think I'm God or anything. But instead of waiting for someone to put me on, why not put myself on.

So, to recap, you guys, It's a new year, it's new you, here's how to start your side hustle this year. And if you'd like to be a part of this endeavor, go over to sign up product co slash boot camp. Here's what you'll get one email a week for boot camp subscribers, only sharing my tips for moving forward that week. This works because it's like the friend that updates you on her progress. So you know, you need to get moving to, you know, iron sharpens iron. That's the method that I'm going for. And of course, you can reply to these emails. Let me know what you accomplish that week as well. And then head over to our community side hustle Pro, where we're going to do weekly check ins, and a thread. And here's another reason why this works. You want to have something to say. So the more you see people checking in and giving updates each week, the more you'll want to as well. So join me over at side hustle pro.co/bootcamp. Thank you so much you guys for tuning in this episode, I know what I need to do. I know that I'm going to be tip number one approaching this week like is the week I get down to business I've already started like I shared in my journal. Tip number two is I'm going to be doing the work not the fake work. So actually going to be starting to test out my recording equipment doing all of that so I am prepared and securing the name and things like that. And then tip number three, deciding on a schedule. I've already done that but I encourage you to do so as well. And Bonus Tip number four, hold yourself accountable. Alright, so I will talk to you next week. Hey guys, thanks for listening to side hustle Pro. If you like the show, be sure to subscribe rate and review on Apple podcasts. It helps other side hustlers just like you to find the show. And if you want to hear more from me, you can follow me on Instagram at side hustle Pro. Plus sign up for my six bullet Saturday newsletter at side hustle Pro.co/newsletter. When you sign up, you will receive weekly nuggets from me including what I'm up to personal lessons and my business Tip of the Week. Again that sidehustlepro.co/newsletter to sign up. Talk to you soon.

Transcribed by https://otter.ai

Meet the host:

Nicaila Matthews-Okome

Hi! I’m Nicaila, the Creator and Host of the Side Hustle Pro Podcast. I started Side Hustle Pro when I was a side hustler myself. I was a digital marketer at NPR by day, side hustler by night. Through the powerful stories shared on this show and the courage to launch my own initiatives, I was able to quit my own job and go full time with Side Hustle Pro.

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