295: How Savvy Events Founder DeNeitra Burnett’s Pandemic Pivot Led To A 7-Figure Business

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295: How Savvy Events Founder DeNeitra Burnett’s Pandemic Pivot Led To A 7-Figure Business

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In this episode we speak with DeNeitra Burnett, the Founder and CEO of Savvy Events, a Los-Angeles based event production and creative agency. With an MBA from Cal State San Bernardino and BA in Communications from Howard University, DeNeitra has used her creativity and grit to climb to the top of the events industry. She’s a regular on the BizBash 500 list of the nation’s most influential event planners and works closely with entertainment titans and Fortune 500 companies like HBO, Netflix, and HP, among others.

In today’s episode, you’ll hear how when the events business was shut during the Pandemic, she pivoted her business to custom mailers. Her clever thinking, creative problem solving and ideation led her to scale her business to a 7-Figure Business.

In this episode DeNeitra shares:

  • How she made her first custom mailer during the pandemic and created a whole new division in her business
  • How she structures her pricing to make sure she is fairly compensated
  • How she’s expanding her business and team to incorporate both event production and creative mailer production
  • And so much more!

Check out this episode and others on Apple Podcasts, Spotify, and YouTube 

Links mentioned in this episode

Savvy-events.com

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Nicaila Matthews Okome 0:02

You're listening to side hustle Pro, the podcast that teaches you to build and grow your side hustle from passion project to profitable business, and I'm your host, Nicaila Matthews Okome. So let's get started

Hey guys, welcome. Welcome back to the show. It's Nicaila here. And today in the guest chair we have DeNeitra Burnett. She is the founder and CEO of Savvy Events. A seven figure Los Angeles based event production and creative agency with an MBA from Cal State San Bernardino, and a BA in communications from Howard University to nature has used her creativity and grit to climb to the top of the events industry. She is a regular of the bizbash 500 list of the nation's most influential event planners and works closely with entertainment Titans, and fortune 500 companies like HBO, Netflix and HP just to name a few. She also works alongside her husband Lawrence, and when they're not producing impactful brand experiences, you will find them raising and hanging out with their two vivacious sons at their home in LA. Now in today's episode, you're going to hear how when the events business was shut down due to the pandemic Dimitra pivoted, she pivoted into producing custom mailers. Her clever thinking, creative problem solving and creative ideation led her to scale her business to the seven figure mark and it is continuing to grow. I love her story and love her journey. I hope it's motivational to you guys. So let's get right into it. So Dimitra Welcome to the guest chair. It's so good to have you here.

DeNeitra Burnett 1:50

Thank you for having me. Nicaila. I'm super excited to chat with you today.

Nicaila Matthews Okome 1:55

I am as well. So you did your BA in communications like myself, you went to Howard and so was that when you were bitten by the entrepreneurship bug surrounded by so many black excellent people. I mean,

DeNeitra Burnett 2:10

at Howard, I feel like I learned so much. But I don't think I was bitten by the entrepreneurship bug until after I graduated from Howard. I learned so much of course while I was there and just seeing everyone excel in so much black excellence. But I didn't get bitten by the bug until I would say I had my first internship. It was after I graduated from Howard I interned in New York for their causes a gap survey. So they basically they great restaurants and nightlife in major metropolitan cities.

Nicaila Matthews Okome 2:42

And so no as they had they had that book, they

DeNeitra Burnett 2:47

died. Yes. So I interned there in 2000. And I'm aging myself in 2004. When I graduated from Howard, that was my first internship. And I did events for them. And so with our communications team, and I loved it, and I knew then like, Okay, I think I want to do something with this whole party planning thing. And so that's kind of when I made

Nicaila Matthews Okome 3:12

that decision. So coming out of college, did you go immediately into this field? So that was the internship, right?

DeNeitra Burnett 3:20

So that was an internship. After I finished the internship in New York, I moved back home to the Inland Empire, Southern California, okay. And I worked as a substitute teacher for a couple of years. I didn't really know what I wanted to do. I'm like, do I want to go back to school, so I applied to law school. And then I'm like, I don't really think I want to do that either. And I subbed for a couple of years, and then I got a job at a nonprofit working as their communications coordinator. And it was a lot of events and fundraising. And I knew, I knew then like, Okay, I'm liking the events piece of the job. And so I worked there for about a year and a half, and then I went and got my MBA. So when I was in grad school, I took an entrepreneurship course. And one of the assignments was to start a business. And I knew I wanted to get into events. And so I had a friend of a friend who was getting married, and she ended up hiring me as her wedding planner. And she had a vision for her event, but no money to really execute that vision, which I find happens a lot with brides, but I did that event and even though it was chaos and not my ideal type of events. Yeah, I loved it. Like I knew that events was something that I wanted to pursue full time and so I just kept kind of working towards that.

Nicaila Matthews Okome 4:51

That's how you know when something is for you. Because if you can make it through a bright Zilla and want to do it The Zadie that is a site

so what happened next? How long did you work not in advance before you started actually doing it some more.

DeNeitra Burnett 5:14

So after I graduated from my MBA program, I got a full time job as the Director of Community Relations for a university. And so the great thing about that is I got to do events still. So I was still working in the event space. And really cultivating relationships, which I think has been key just kind of to where I'm at today is just the right relationship cultivation piece of it. But I worked at that university for two years, I did events, but I was also doing weddings on the side. So I did events for my nine to five. We did like different community events. We did an event I was actually on the TN Samara show a million years ago with Tamara because she started out no speaker, though, she served as our keynote speaker for one of the events that I did. And I knew that I wanted to do large events, I knew I wanted to do corporate events. And at some point, I wanted to pivot out of doing weddings. But I did weddings on the side, I made money, you know, on the weekends doing weddings as just like a day of coordinator for a lot of brides. And I did that through 2015. I got laid off from my full time job. And my now husband was like, why don't you just tried to do events full time. Like, you know, you don't want a nine to five? Why don't you try to pursue this full time. And so I did I started pursuing events full time in 2015.

Nicaila Matthews Okome 6:41

Shout out to hubby shout out to supportive partners. Yes, vision. Okay, related. Exactly. So once you started pursuing it full time, what were some of the first steps you took to take it and really formalize it as a business and to start taking it up a notch?

DeNeitra Burnett 6:57

For sure. So I did my DBA. Of course, just I did a DBA. For the first couple of years before I moved on to an LLC, I did my DBA. And then I started reaching out to people that I knew I would post on, I think back then it was I was posting on Facebook, just letting people know, like, Hey, I'm offering these event planning services. And then I would start getting gigs. So I remember my pastor was doing any events for her 50th birthday back then. And they hired me to plan the events, I have friends held some of their jobs about me. So then I started getting hired for corporate stuff. And it was really just being strategic with letting people know that I was offering the service. And that's how I started to just get more and more events rolling in. I was just, I've always been excellent. And really kind of savvy with, like reaching out to people. So I'm always gonna shoot my shot.

Nicaila Matthews Okome 7:58

Yes, yes. I love it. Now in those beginning days, were you also like putting up a website and starting I know you have your social media channels. Now, at what stage? Did you incorporate that element.

DeNeitra Burnett 8:10

So I have done websites from the very beginning, even when I was, you know, posting my services on Craigslist, back in the day, I would go on Etsy. And I would always find someone who had like a website template or something. And I always had a website. From the beginning, I always made sure that I became friendly with the photographer's that shot my event. So if it was a wedding, I would always make sure that I got the photographer's information. And then she would share pictures with me after the wedding. And so I always made sure I kept my portfolio tight. And that's something from the very beginning. So even when it was like super basic events, I had pictures of them, okay. And I was able to leverage that into getting more events because I in the event space, people want to see what you can do. Yeah, and this was, you know, Facebook was around then and Instagram was very new. So I would post on those channels. But I, I don't know if that was super helpful in the beginning. I know that my website helped. And I would block all of the events. So I always tried to be strategic when it came to social media and just like having a web presence.

Nicaila Matthews Okome 9:22

And as you were building a How did you manage bandwidth of actually doing the events right, and not having all of your weekends or all of your weeks devoted to other people? How did you manage that while also making sure that you had a certain amount of income each month?

DeNeitra Burnett 9:42

Not very well. In the beginning, luckily my husband worked. And so if I had really slow months, it's like well, we have enough to pay the rains. We have enough to pay this car. No, you know, we're gonna figure it out. Right and so Oh, in the beginning, it was hard because I would take any client that came my way, if you had a $5,000 budget, I will make your $5,000 budget work. And even if I'm making $250 It was kind of crazy. Yeah, I always knew. If I if I was able to pivot out of weddings, and into corporate there was just more money. Like there's just more money in corporate events, and there's less emotion. Yeah, you know, brides, it's their, you know, their parents life savings, you know, for their wedding, and they're pinching pennies in the corporate, it's just, it's less emotion. It's very straightforward. And to the point, this is our budget, these are our objectives. And I kind of operate that way. I prefer that. To the emotion.

Nicaila Matthews Okome 10:49

Yes, the emotion is a lot, you know, speaking as a former bride i won't say brides the love, but I will say, a very, you know, a bride with a vision. So

DeNeitra Burnett 11:02

with a vision girl abroad with a vision is a crazy. I get it, I get it, because we all have like, you know, hopes and dreams. But you there are planners that can help execute that it just wasn't my, my passion. Yeah.

Nicaila Matthews Okome 11:29

I was going through your Instagram recently. And you know, something that you mentioned, really stood out to me. And you said, you know, we can talk about work life balance and boundaries later. But you know, I will answer that call at 11. I will do work at this time. How do you manage that? Especially being a mom? Like what? What makes you okay with that right now?

DeNeitra Burnett 11:54

So it's a constant juggling act, right? I am growing up now. And we'll talk about this a completely new division of my business, right. And I'm working with clients that require so much of me that in this season, I'm okay with that. It's something I am working on. Like I talked to my therapist, I have two cell phones. Now I have one for work one for personal. So I have been trying to be a little bit more conscious of setting those boundaries with clients. But when we're in the thick of a big project, like I just I mean, we do mailers now as well. So if I'm in the thick of a project, and I know a project is landing in hands tomorrow, and there's an issue with the project, and the client has to reach me at 11pm. I mean, I have to answer Yeah, I answer. Because if we're in the thick of it, I have to make sure that that project is executed to perfection, of course. And so you know, you do what you have to do? Are they calling me at 11 and emailing me at you know, midnight every single night? No. But if we're in the middle of something big, I always try to make myself available.

Nicaila Matthews Okome 13:07

And that's the nature of client based businesses. And I think it's something I wanted to call out because I think a lot of people feel guilt around that. And it's a different business model, like you have to do what is working for your business what your business requires in the season, it requires until you scale it beyond that. So before we get into the mailers because I think the mailers are so interesting, but How long had you worked in doing us solely events before you got into mailers?

DeNeitra Burnett 13:35

Show solely events? I started savvy in 2009 just as events, primarily weddings back then. So 2009 And then we didn't start doing, you know, mailers until 2020. Yep. So I did I did solely events for the bulk of my of my career.

Nicaila Matthews Okome 13:57

And did you bring on a team? Or do you hire people for event, event by event basis,

DeNeitra Burnett 14:03

I hire people on an event by event basis. It was I was able to keep my expenses lower by doing that. So anytime we had an event I have go to assistants that I work with day have and so that's how I was able to manage it. I had a VA that I worked with, and and then just it was me I was I was the business

Nicaila Matthews Okome 14:25

now. How are you able to secure people who you could call on like that it with such regularity? Because I think that's really important to have. But you know, if people are doing all sorts of different things, how do you make sure that you have that regular person that you can have a system with an event for

DeNeitra Burnett 14:43

sure. So if I booked events, say say I was doing a wedding and they booked me six months out, yeah, I would literally reach out to my people then like, Hey, I have a wedding on November 5. I need your assistance. Can you put it on your calendar now? Yeah, so they would already know and I wasn't coming to them last Minute. Now, when I shifted and started doing more influencer events and tastemaker events, a lot of these companies are bringing me on literally two weeks out to play. Yeah. And so it's a much faster turnaround. And I would just, I have my go to people. So it's a lot of, you know, some of them are friends. Some of them are former clients that that are my assistants now. And so I just always make sure that I'm very communicative with him, and I'll just send a text, I'll send an email like, hey, I need you on this date. Are you available? Okay? Or sometimes if I'm really in a bind, it's like, Hey, do you have a friend? Who's available as well? I mean, it's not rocket science day of you need to be able to follow direction you need to, you know, be a nice person. And it's, you know, so I'm able to usually find people at the last minute if I need to.

Nicaila Matthews Okome 15:56

So guys, have you been thinking about starting your own podcast? So you've been thinking about all these different ideas, or you have one idea that just keeps coming back to you, but you're not sure how to start. Or if you have started, you're not sure why you can't grow it as much as you want to grow it. And you're also confused about how to truly make it your side hustle, right? Like, how do you go from having this show that you do in your closet like I do, to actually making money and actually using it as a platform to grow? Well, that's what I'm here for. I'm going to be teaching you how to make podcasts and your side hustle, go over to podcast moguls.com to register. So we can go over some things. All right. And it's also your opportunity to pick my brain stands for the answer, you can get to the q&a. And you can ask me anything that you want to ask me about podcasting, you can talk to me about challenges, and I am here as your resource, this training is completely free. I love doing this because you can walk away from this training, and completely make a difference in your show. So go over to podcast moguls.com Make sure you are registered. Again, that's podcast moguls.com to learn how to make podcasting, your side hustle.

So let's talk about money a little bit. Now for people who are in the event space who are listening to this, how do you go about your projections? How do you go about your bookings? And how far in advance do you try to book up to make sure you can project out your income for the year?

DeNeitra Burnett 17:28

That's a little challenging to do, especially when I kind of pivoted to doing more corporate and influencer events. Like I said, with the influencer events, they're very last minute. Okay, so I work with a lot of PR agencies. So they'll reach out to me like, Hey, we're coming to LA for an event, we need you to secure a venue handle the design. And we have two weeks to do this, that stress. And so it's definitely it can definitely be stressful, but I have such solid vendor relationships. And I know so many of the venues here that it's it's not difficult for me to be able to pull that off. One thing that I did do to make sure that I was making money as just an event planner is I never charged a flat rate once I had my portfolio to where it needed to be. So once I had like a body of work, I don't charge flat rates. Yeah, can't hire me for $3,000 To plan your event. Yeah, I do percentage based pricing. And I think every planner should charge

Nicaila Matthews Okome 18:29

percentage of what? Like, you know, registration, so I

DeNeitra Burnett 18:35

do a percentage of the overall budget. Okay. So if you hire me to produce an influencer event, for instance, and I know, you know, as I'm working through the numbers, your budget is going to be approximately $60,000. I'm always 25% of your budget. That's our fee. Yeah, to produce, design, manage the events. I have minimums. And the minimums are typically based on like the size of the event or the scale of events. And I always make sure that I make money. This is

Nicaila Matthews Okome 19:07

because this Yes, rarely. So

DeNeitra Burnett 19:11

beginning, a client would come to me and say, Hey, I have a $25,000 budget, more so in the corporate space, they would say, Hey, I have a $25,000 budget, and then we'd get to planning and then that budget would bloom. And now that budget is $50,000. And now instead of just managing maybe five vendors, I'm managing a team of 10 vendors. That's more work for me. Yeah, that's more work for my VA. So I'm spending more out money on her hourly rates. I'm spending more time coordinating all of this and so I should be compensated for that. Yes, that percentage based pricing structure allows me to be fairly compensated for the time that I'm putting into planning the events.

Nicaila Matthews Okome 19:57

That is really, really smart and I think about a lot of times people come into an event, not even realizing what their costs will be. They have a estimate a budget, and then it balloons. So then how do you manage when it balloons trusting that they are giving you accurate? Well, you're I guess you're the one, hiring, managing, you're managing it. Okay. So you have insight into what the so

DeNeitra Burnett 20:23

we just did, we just did a two day event for a client. And the first day was a dinner party. The second day, they did a carnival, a couple, they got married during the COVID. So they wanted to have like a celebration. And so they started with about a $30,000. Budget, they said for both nights, I knew it was not even remotely possible to achieve what they wanted to achieve with that budget. Yeah. And by the time it was said and done, we're well over $100,000. If I had charged a flat rate, yeah, I would literally be going crazy right now. Because it was so much work, so many vendors to manage, loaded, like just the logistical piece of managing the events was so much. And I I'm happy that I did the event because I was fairly, I was fairly compensated. So when you're not fairly compensated, you're you're not happy. Yeah. You know, so I learned that though, I think I started implementing percentage based pricing in 2019, or 2018. Yes. And back, then I might have been charging 15% of the budget. And with experience with time with, you know, my body of work, I'm able to, you know, to charge what I charge now.

Nicaila Matthews Okome 21:43

I love it. And I love that. You just have that confidence about it, you're like, This is what it is. And yeah, that also pushes out people who are not the right client for you. Because if they have a problem with that, like, well, you have to find someone else.

DeNeitra Burnett 22:00

Exactly. And I think sometimes it takes time for planners, I think, to implement this type of pricing structure, because you do have to have confidence when you're explaining it to a client. Yes. Because for many clients, it's new to them, they're like, you're not just gonna charge me $5,000 to plan the party. And in some instances, maybe I will, if I'm doing a small graduation dinner, like I have one coming up, I can that's literally 30 people, that's my minimum, my minimum for that event will be 5000. Because it's it's a small event that I'm overseeing, I'm designing it, and I'm bringing their vision to life. And I'm okay with that. But if somehow they decided that they were going to increase their budget, I'm still gonna get my percentage, okay, if it goes over that $5,000 threshold.

Nicaila Matthews Okome 22:53

So for smaller planners, we're working their way up? How many years? Do you suggest them on working? Or is there like a bulk of events add like a number of events, they should have experienced planning or a size tiers that they should have experienced planning? Well, before they look into percentage based pricing? No, I

DeNeitra Burnett 23:11

think everyone can, I think you could be a brand new planner and start off with percentage based pricing. It's percentage based, but you can have a minimum, okay. So that minimum, as long as you're sure that with that minimum, you're able to cover your expenses, your staffing, your needs to still be profitable, charge your minimum, if that's you know, if you're in Oklahoma, and that minimum is $3,000, for whatever the packages, you know, that you're offering, if you offer packages, I think that's perfectly fine. But you know that if a client decides to go up on their budget, you're going to be covered.

Nicaila Matthews Okome 23:45

Okay. Now, let's talk about these mailers. When I saw that mailer from Bel Air, peacock, I was like, I want to do this for my birthday party.

I love that. And you know, as someone who's coming from a PR background, I remember a time when like, if you had an event you had to What do you mean, you don't have a physical mail or that you're sending it to someone, and then in this virtual world, you know, more and more people start to do away with that. And you are bringing this back in a new and even better way. So when did you pivot to mailers?

DeNeitra Burnett 24:25

And why and what is a mailer? For those who don't know? So MLM is basically a press kit as a seeding kit that companies will send out to promote a product or service. I do a lot for the entertainment industry. So we do a lot of basically watch kits for shows that are premiering. And so I got into mailers in September of 2020. During COVID Once COVID Hit the events industry completely shut down. And so I was at home With the new baby, I had a two month old and a four year old at home. And I didn't know what we were going to do. Honestly, my husband had gotten laid off. We were just there, like, what do we do? And so, I got an email from someone at Netflix. Her name is Vanessa Victoria. And so shout out to Vanessa. I got an email from Vanessa. And she asked me if I did mailers, her boss, Kelly Hill, also Netflix had recommended me. And so I didn't even know what a mailer was. I was like, Do I have a mailer? Yeah. Can I do a mailer? Yes, I can. And I remember talking to my husband, I was like, they want us to do something called a mailer. And we're gonna, like, send it to 70 people. I don't know what to do. So I started calling for it. Yeah. Like I called my girlfriend who was a graphic designer. And she was like, Oh, I can help you design it. Like, let's design it. So I said, Yes. Even though I had no clue. Wow, what. But I knew that I knew who to call. I knew who I could reach out to. And I remember it's like, it's so funny. I looked at that email not that long ago. It was September of 2020. We did 70 mailers for this title called Vic Johnson his day. It was a very simple yellow shipper box. When they open it, there was a face mask like with Dick Johnson's face on it. And underneath it was a jar of cake, because it was celebrating did Johnson's birthday. Wow. So we Netflix's thing was they really wanted to figure out how we could send a cake to people. And I reached out to my Baker, and she's like, You know what we can do like mason jars and fill them with cake and we could ship them anywhere. And we did that first mailer. I talked about it on my Instagram. It was a nightmare. We didn't have the middle of our living room. We were in the live our living room of our two bedroom townhouse. I had a four year old who was out of school because of the pandemic and I was wearing my two month old baby. And my husband and I literally put all of these 70 boxes together in the middle of our living room. He drove them to FedEx because we back then we didn't even know how to like schedule a FedEx pick. I and I look back and we took one of my girlfriend's was like, You should take a picture of what this looks like right now. Because you're like, this is gonna go somewhere. I thought she was crazy. But I snapped a picture with me holding Joshua, and all of these yellow boxes behind me. And I look back at it like, look at God. It's it's

Nicaila Matthews Okome 27:45

bigger than anything I could have ever imagined. That is amazing. Oh my gosh, like, did the boxes get there? When you said nightmare was like Oh, no. Was it like mail issue they got.

DeNeitra Burnett 27:57

They got there. And the clients were stuck like the client was so happy that right after we did that project, they contacted me to do my trainees Blackbaud chadwicks. Last film. And mind you we had only done the one little

Nicaila Matthews Okome 28:17

like a professional male company.

DeNeitra Burnett 28:19

Now, I'm a professional manner company. So I told Lorenz my husband, I said we can't do this in the living room. Like that's not going to work we're doing 300 units a VE is. So we rented a warehouse space that we could rent on a month to month basis because we're like maybe we'll do this for a couple of months. So the Netflix just kept hiring us. We did Ma Rainey then we did a film called pieces of a woman then we did boxes for Spike Lee. It just it just bloomed after that. And here we are today. I think to date, we've done about 40 mailers for for companies. And it's a completely new business. It's a completely new division of my business.

Nicaila Matthews Okome 29:07

So how does that change as far as when you do an event? Right? And we just talked about you know, the percentage and how the budget gets so it balloons and all this stuff? Did your business model change such that you were making less with the mailers? Are you making similar or more like how did you accommodate that new arm as you waited for events to pick up?

DeNeitra Burnett 29:33

For sure. So we do the same pricing structure. I still do a percentage based pricing structure with the mailers and the business is just it's grown. So in 2019, we probably brought in around 200,000 in revenue on events which was like I was making good I was happy with that. This year we're slated to make multiple seven figures. It's safe Out Loud, say it out loud. It is so funny. I talked to my therapist about this, I'm like, This is so weird. And she was like, why is it worrying is you're literally doing the work. And so now we, you know, we make the businesses making good money. And it's crazy to me that we work with some of the largest companies in the world. They are trusting us to produce these mailers. Because I think what we do is so different than anything else that I'm seeing in the market right now. And I, one of my clients told me that What sets me apart is that I'm a joy to work with. It's hard with different with agencies, because some people get ego, there's absolutely no ego in this for me, I am still operating like, I'm that woman holding the two month old baby in my two bedroom townhouse, I want to do well, I want to bring my best every single time these clients are getting my absolute best. And so if that means me, and my husband and our boys are all in the warehouse together, you know, putting boxes together, then that's that's what we do.

Nicaila Matthews Okome 31:20

So as you're working with these major corporations, are you also adapting your staffing structure to incorporate some of the skill sets that you'll need to continue to produce these mailers?

DeNeitra Burnett 31:36

For sure. So we currently right now I'm, of course, I'm the CEO, I'm the founder. And my husband is working full time with us now as the chief operating officer, and he basically manages the warehouse and the warehouse staff as well. And then I have a lead graphic designer who is absolutely phenomenal. But just based on our workload, we need more than just her she's awesome. But we're we're now looking to bring on another graphic designer to basically work under her as her associate designer. Okay, I have my executive assistant that works with me, and then we just weren't growing so much that now is the time that we have to start thinking like, you know, like a big girl business, you know, we're not this, you know, small business anymore, just doing, you know, maybe 1015 events a year. Now we're doing. I mean, I think we've already done nine mailers. And it's April. So the rest of the year is extremely busy for us. And we have to just staff accordingly.

Nicaila Matthews Okome 32:38

Have you started doing live events again, as well?

DeNeitra Burnett 32:41

I have. So last weekend was my first I did two live events last weekend. We have a gala coming up in May for our clients. And we constantly get inquiries, but right now I've been having to turn so many, you know, prospective clients away. So I think we're going to be bringing on an event manager as well, that can because I don't want to give up events like I still love events, events is how I started. And so I still want to be able to offer that service. It's just right now the Mahler piece is just taking priority.

Nicaila Matthews Okome 33:13

Yeah. And I mean, it's still we're still in a time where events are slow, or than they used to be. They're They're definitely ramping back up. But we're still in a time where, you know, Millers are very much needed. Are there people who are doing both these days like melee event or live box presence at the event?

DeNeitra Burnett 33:34

Yeah, so most of our clients that we work with a lot of clients in the entertainment space, and so they're doing live events, and they have teams that are still managing these live events. But the Mahler piece is still huge from a social standpoint. So it's just a way to continue to increase engagement around a show, or just a new title. If they're able to keep you know, keep it fresh, like we're still sending out Bel Air boxes. We still have the client wanting us to send out a bill air boxes.

Nicaila Matthews Okome 34:06

So beautiful. It is a work of art. Yeah. Love it.

DeNeitra Burnett 34:12

That box was it opened the floodgates, really, it's next level.

Nicaila Matthews Okome 34:18

I have to say you can insert video or picture because that was that was really I love that.

DeNeitra Burnett 34:25

Gorgeous. Yeah, that one was that one was special. And what was unique about that is that the client peacock allowed us to be creative. And it was a it was a collaborative effort. So there were many brainstorming sessions with their team. We watched screeners so we could kind of get an idea for what the vibe of the show was. And we knew that we wanted to highlight the gates of the bank's mansion. And so we were able to bring that to life.

Nicaila Matthews Okome 34:58

So we're gonna do a quick Lightning round, you just answer the very first thing that comes to mind. So what is a resource that has helped you in your business that you could share with a side? Hustle pro audience?

DeNeitra Burnett 35:11

Yes. So I use a CRM called dubsado. Do you be sad? Oh, and it's been a game changer for my business.

Nicaila Matthews Okome 35:19

Oh, right. That's when you want. I haven't heard that. Okay, so what's been the best business book or podcast episode or event that you've been to?

DeNeitra Burnett 35:28

I love the earlier leisure podcast and I just listened to a really good one with Steve Harvey. And there was just so many gyms that I took from that.

Nicaila Matthews Okome 35:37

And then number three, who is a black woman entrepreneur that you would want to trade places with for a day and why? Oh,

DeNeitra Burnett 35:44

I like that Miley till I just love how real she is. And she seems to have the mommy piece down to so all of that good Juju.

Nicaila Matthews Okome 35:57

Number four, what is a personal habit that has helped you significantly in your business?

DeNeitra Burnett 36:03

I think just taking a moment every day and listening to worship music, it just helps me to like center myself when I know I'm gonna have a crazy day.

Nicaila Matthews Okome 36:11

Yes. And then finally, what's your parting advice for fellow Black woman entrepreneurs who are you know, wanting to step out but are scared to lose that steady paycheck?

DeNeitra Burnett 36:24

Remember that relationships matter. So if you're going to leave a job, make sure you leave well. Make sure that you are genuine with people. Because you never know who can help you in the future you just never know. So never burn a bridge.

Nicaila Matthews Okome 36:41

So where can people connect with you and learn more about savvy events after this episode?

DeNeitra Burnett 36:46

You can find me on Instagram. It's at Savvy events, LLC. I'm also on Facebook at Savvy events. And my website is www dotsavvy hyphen events.com.

Nicaila Matthews Okome 36:59

All right, well, Dimitra thank you so much for being in the guest chair. You guys. I really hope you truly get the full essence of savvy events, this awesome business, this amazing pivot that she did during one of the hardest times that we've all ever seen in life. And I can't wait to see how savvy events continues to grow and flourish. Thank you for being an inspiration. Oh,

DeNeitra Burnett 37:21

thank you so much, Nicaila.

Nicaila Matthews Okome 37:22

And with that, there you have it. Hey guys, thanks for listening to side hustle Pro. If you like the show, be sure to subscribe rate and review on Apple podcasts. It helps other side hustlers just like you to find the show. And if you want to hear more from me, you can follow me on Instagram at side hustle Pro. Plus sign up for my six bullet Saturday newsletter at side hustle Pro.co/newsletter. When you sign up, you will receive weekly nuggets from me, including what I'm up to personal lessons and my business tip of the week. Again, that sidehustlepro.co/newsletter to sign up. Talk to you soon.

Transcribed by https://otter.ai

Meet the host:

Nicaila Matthews-Okome

Hi! I’m Nicaila, the Creator and Host of the Side Hustle Pro Podcast. I started Side Hustle Pro when I was a side hustler myself. I was a digital marketer at NPR by day, side hustler by night. Through the powerful stories shared on this show and the courage to launch my own initiatives, I was able to quit my own job and go full time with Side Hustle Pro.

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