302: How Desiree Verdejo Created a Solution for Hyperpigmentation With Her Brand Hyper Skin REWIND

Share this:

the episode is sponsored by:

Faherty Get 20% off of your purchase at FahertyBrand.com/HustlePro by using code HustlePro at checkout! Thrive Causmetics Get 15% off of your first purchase order when you visit thrivecausemetics.com/hustlepro.

302: How Desiree Verdejo Created a Solution for Hyperpigmentation With Her Brand Hyper Skin REWIND

Share this:

This week in the guest chair we have Desiree Verdejo, founder of Hyper Skin. As a Black woman with acne-prone skin that’s subject to dark spots and hyperpigmentation, Desiree never saw people who looked like her in the skincare space. That’s why she set out to create a simple, results-oriented, multicultural skincare brand that celebrates and offers products for everyone’s skin in its various stages.

In this episode we discuss:

  • What moved Desiree to create Hyper Skin
  • How running her beauty boutique led her to realize what concerns her customers had with their skin, therefore creating Hyper Skin
  • How she was able to partner with Sephora to get Hyper Skin in stores
  • What was her marketing process when she launched her product & the strategy behind focusing on only one product
  • The supply chain issues that come with being self funded and having a partnership like Sephora + much more..

Check out this episode and others on Apple Podcasts, Spotify, Soundcloud, and YouTube 

Links mentioned in this episode

Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss

Announcements

Join our Facebook Community

If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: https://sidehustlepro.co/facebook

Guest Social Media Info

Side Hustle Pro – @sidehustlepro

#SideHustlePro

Hyperskin: @Hyperskin

Meet the host:

Nicaila Matthews-Okome

Hi! I’m Nicaila, the Creator and Host of the Side Hustle Pro Podcast. I started Side Hustle Pro when I was a side hustler myself. I was a digital marketer at NPR by day, side hustler by night. Through the powerful stories shared on this show and the courage to launch my own initiatives, I was able to quit my own job and go full time with Side Hustle Pro.

Watch this Episode on Youtube

Play Video
201: I QUIT my Job! (REWIND)

ENJOY this EPISODE?

Get more episodes like this delivered right to your inbox. Sign up below to get the weekly episode summaries.

get the free guide

The Ultimate Guide To Getting Your Side Hustle Up & Running!

More like this

Get the free guide
the ultimate guide TO GETTING YOUR side hustle UP & RUNNING