302: How Desiree Verdejo Created a Solution for Hyperpigmentation With Her Brand Hyper Skin REWIND

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the episode is sponsored by:

Faherty Get 20% off of your purchase at FahertyBrand.com/HustlePro by using code HustlePro at checkout! Thrive Causmetics Get 15% off of your first purchase order when you visit thrivecausemetics.com/hustlepro.

302: How Desiree Verdejo Created a Solution for Hyperpigmentation With Her Brand Hyper Skin REWIND

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This week in the guest chair we have Desiree Verdejo, founder of Hyper Skin. As a Black woman with acne-prone skin that’s subject to dark spots and hyperpigmentation, Desiree never saw people who looked like her in the skincare space. That’s why she set out to create a simple, results-oriented, multicultural skincare brand that celebrates and offers products for everyone’s skin in its various stages.

In this episode we discuss:

  • What moved Desiree to create Hyper Skin
  • How running her beauty boutique led her to realize what concerns her customers had with their skin, therefore creating Hyper Skin
  • How she was able to partner with Sephora to get Hyper Skin in stores
  • What was her marketing process when she launched her product & the strategy behind focusing on only one product
  • The supply chain issues that come with being self funded and having a partnership like Sephora + much more..

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Guest Social Media Info

Side Hustle Pro – @sidehustlepro


Hyperskin: @Hyperskin

Meet the host:

Nicaila Matthews-Okome

Hi! I’m Nicaila, the Creator and Host of the Side Hustle Pro Podcast. I started Side Hustle Pro when I was a side hustler myself. I was a digital marketer at NPR by day, side hustler by night. Through the powerful stories shared on this show and the courage to launch my own initiatives, I was able to quit my own job and go full time with Side Hustle Pro.

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201: I QUIT my Job! (REWIND)


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