350: How The Founder Of Brown Toy Box Went From Side Hustle To Every Target Store

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350: How The Founder Of Brown Toy Box Went From Side Hustle To Every Target Store

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This week I sat down with Terri-Nichelle Bradley, the founder of Brown Toy Box, an educational toy company producing STEAM toys, media, and experiences for centering and celebrating Black children. While working full time, Terri-Nichelle took Brown Toy Box from being a side hustle to a full-scale business. 

In this episode she shares: 

  • How she expanded to being sold in every Target nationwide
  • Why she pivoted from being a subscription box to direct to consumer 
  • How she used her network and won investors to fund toy production 

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Meet the host:

Nicaila Matthews-Okome

Hi! I’m Nicaila, the Creator and Host of the Side Hustle Pro Podcast. I started Side Hustle Pro when I was a side hustler myself. I was a digital marketer at NPR by day, side hustler by night. Through the powerful stories shared on this show and the courage to launch my own initiatives, I was able to quit my own job and go full time with Side Hustle Pro.

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