This week we’re taking it back to my convo with Portia Obeng, social media strategist, LinkedIn coach, and former Side Hustle Pro social media manager!
With over 10 years of experience, Portia guides people through the ever-changing social media landscape to amplify their personal brands and make money.
In this episode she shares about:
- The steps she’s taken to go from job hopping to helping people optimize their LinkedIn
- Her focus on the niche of creating “ LinkedIn superstars” who advocate for the company they work for
- How she’s been able to maintain financially on a non-traditional path
Highlights Include:
- 00:00 Intro
- 02:00 Early career experience
- 08:00 Helping women level up in LinkedIn
- 13:30 The importance of consistency on LinkedIn
- 16:20 Building a LinkedIn profile
- 24:00 Optimizing content on LinkedIn
- 29:25 Using LinkedIn to build a personal brand
- 37:00 How to connect in the best way on LinkedIn
- 50:00 Tips for entrepreneurs
Watch episode 456 on YouTube and listen on all podcast apps
Links mentioned in this episode
- Portia’s Website: https://www.portiaobeng.com/
- Portia’s LinkedIn: https://www.linkedin.com/in/portiaobeng/
- Portia’s TikTok: https://www.tiktok.com/@portia.o
- Muoyo’s Website: https://myvoterstatus.com/
- Verizon Small Business Program: https://digitalready.verizonwireless.com/
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Guest Social Media Info
Portia’s TikTok: https://www.tiktok.com/@portia.o
Portia’s LinkedIn: https://www.linkedin.com/in/portiaobeng/
