This week in the guest chair we have Maekaeda Gibbons, Trinidad-born founder & CEO of Brown Sugar Babe, the cult-favorite fragrance and body-care brand whose body oils like Wild Card and Rich Auntie just keep selling out.
In this episode she shares:
- Turning a $300 paycheck into a side hustle that now ships 10,000+ orders a month
- Her exact growth playbook: pop-ups at Atlanta’s Ponce City Market, a 20,000-member Facebook group, and influencer collaborations that went viral on the internet
- How she approaches exploring various side hustle ideas as a multi passionate side hustler
Highlights Include:
- 00:00 Intro
- 06:00 Personal connection to scent
- 09:00 Turning a business to a hobby
- 15:00 Marketing strategies
- 21:00 Financial growth and investment
- 30:00 Importance of discipline in business
- 40:00 Navigating debt
- 46:00 Breaking the stigma around money
- 53:00 Managing tariffs and business costs
- 55:00 Tips for entrepreneurs
Watch episode 463 on YouTube and listen on all podcast apps
Links mentioned in this episode
- Brown Sugar Babe Website: ttps://www.brownsugarbabe.net/
- Shopify (e-commerce platform) – https://shopify.com
- Ponce City Market Makers Market – https://poncecitymarket.com
- Asia Evans, Financial Therapist – @asiatherapy on Instagram
- Brown Sugar Babe Instagram: https://www.instagram.com/brwnsugarbabe/
Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss
Announcements
Join our Facebook Community
If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: https://sidehustlepro.co/facebook
Guest Social Media Info
Side Hustle Pro – @sidehustlepro
