250: How to Run Your Side Hustle in 1 Hour A Day

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250: How to Run Your Side Hustle in 1 Hour A Day

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In this throwback episode, I share how I got better at getting things done, even under pressure.

I spend less time thinking and talking about what I’m going to do and more time actually doing it.

I learned to cut out all the fluff that makes you FEEL like you’re doing something (to-do lists, buying fancy planners, well organized trello boards) and get down to business.

By making these mistakes, I also learned some key lessons as to why most side hustlers aren’t making the progress they anticipated. You’re probably not accomplishing your goal, because you bit off too much or not taking action because you want everything to be perfect and are afraid of making a mistake.

If you want more guidance on how to actually get things done, consider learning​ ​my​ ​signature Goal Getter Action Plan​. I can show you how to run a side business in 7 hours per week.

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Links mentioned in this episode:

Goal Getter Action Plan

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Nicaila Matthews Okome 0:02

You're listening to Side Hustle Pro, the podcast that teaches you to build and grow your side hustle from passion project to profitable business. And I'm your host, Nicaila Matthews Okome. So let's get started. Hey, guys, it's me, Nicaila, and I am back with another oldie but goodie. And this episode is where I broke down how to side hustle in one hour a day. Now, what I love about this episode is that this is my process. This was how I used to get it all done when I was a certified side hustler while working at NPR. Now a lot has changed since then, obviously, you probably hear it in the background, I have a whole baby. And I'm no longer able to go about life the way I used to. I really hope that this is still helpful for those of you who are out there who are side hustling, and know that this process is what I default to and go back to time and time again. Because let's face it an hour is the most time I can get some days, if I'm lucky, and this is how I get it. So enjoy this oldie but goodie, and I will talk to you next week. How's it going? I myself am drinking a glass of wine. That's the first for me while I'm recording, but I'm just feeling really relaxed. It's a little over a week until October 2017. And I am just so ready to face this last quarter of the year. I have some big goals planned, I'm really excited about it. And I'm also still in disbelief that it's almost the last quarter of the year. And that's because up until this year, the last quarter of every year always felt like the most stressful time for me. And you know, that's just basically because I would literally save everything until the last minute. And then I would be looking around at all these goals I said I was going to accomplish that year and suddenly tried scramble to accomplish them all, which was always a big fail. And this year is the first year that that's just not the case. For me. I've managed to pace myself throughout this year by being really good about focusing on specific goals only for 12 weeks at a time. So now that I'm heading into October, I'm focused on my mission for the next 12 weeks. And I don't feel overwhelmed because I'm not rolling anything over from the summer or from any other period this year. I just got better at getting ish done and getting ish done under pressure. I think the wedding planning period definitely made me better at zeroed in on what had to get done, and prioritizing accordingly. So let's be very clear, though.

I'm not saying I'm some perfect person. I'm not saying I didn't have bumps along the way, or bad days, bad weeks. But what I do know is that if I say I'm going to do something, then it's going to get done. And if I say something is a goal, it's definitely going to get done because I don't take that word lightly. And I'm serious about my goals. Some of you also will remember from Episode 42, where I talked about my 12 week sprint process, and I shared my updates in that episode and I even shared a bonus worksheet with you all. Now this episode is going to build on that and give you an opportunity to take it one step further. I'm going to teach you my system for running my side hustle in one hour a day. And the reason I'm doing this is because some of you have reached out to me or I actually know some of you in real life. So you've asked me, How do you do it all in? Like, you're back in action? Why didn't you just get married? You're like, Girl, do you sleep? And my answer is yes, I'm back in action. Yes, I do sleep. And very well as a matter of fact, that what your questions and comments made me realize is that even though you may have downloaded that worksheet, some of you still struggle to get things accomplished. And that's no knock like we've all been there. It can be a struggle juggling your day job and your side hustle and making progress on your side hustle. So after thinking back through my own process and journey to becoming an action oriented person, I now have a better understanding of why some people struggle with running their side hustle like I really took inventory of my own bumps and was able to see where I stumbled and why I stumbled. I've been able to streamline make mistakes, learn what works and what doesn't work from just doing my own three different sprints this year. So in this episode, I'm going to address all of that and help you to quit stalling and make moves on your side hustle, make progress. Now, full transparency this episode can only cover so much. So if you want to actually See my system in action and get the tools to replicate my process. I've created a cheat code called the goal getter action plan. And that is available for sale at side hustle pro.co slash goal getter. I'll give you more details on that at the end of the show. So listen through to the end to get more info, plus an early bird discount code to snag this program for just $27. First things first that I want to touch on, before I get into how to run your side hustle in one hour a day, are the common mistakes when trying to run a side hustle fees are mistakes that hinder us and make us all less productive. And I know this is true, because I have made all of these mistakes myself. And you will probably relate to a few of these, if not all of them on some level. The first mistake is setting your goals too broad. I used to do this because I thought it meant I wasn't limiting myself. And you know, they say the sky will big he says sky's the limit. So I was just trying to make sure that I wasn't thinking small. And I really love the quote, create the highest grandest vision for your life because you become what you believe. If you go to my personal website, you will see that quote, I think Oprah said it because I truly do love it, it really inspires me. At the same time, I was taking that quote a little too, literally. So setting a high and grand vision for your life is cooling off. But you don't become things just by believing them, you become things by believing them and acting on them. And to act on them. You got to break them up into measurable actions. And this is actually the fun part for me. Because when I break my goals up into little steps, I get to reward myself for those steps. And you know, you get to feel good about yourself for actually knocking down a task and getting closer to the finish line. So broad goals super intimidating, break that bad boy down, it's a measurable actions, and you'll see and achieve so much more.

The next mistake we all make is not knowing which aspects of our businesses to work on when oh my gosh, we're all guilty of this. And I see so many people who come to me with questions or even posting a side hustle pro community. And I know this is a function of just not knowing what to focus on first, I wasted a whole lot of time worrying about the wrong things in my business. For example, if you don't have a product or a you know sample product, quit worrying about logo and a website, unless you are pre selling and using a website to test the concept. That's the only reason to worry about a website before you get your product and service nailed down. Another mistake is worrying about people stealing your idea and needing to protect everything. Oh my gosh, this is the number one right everyone's like, Oh, I have the best idea ever. I think though someone's gonna steal it, I have to make sure I trademark it before I even release it to the world girl. If you haven't generated customer interest, or seen any demand in this area or see the prospect of selling them Do not worry about paying for a trademark yet because number one trademarks are expensive. And because chances are, you could very well abandon your side idea at the end of the line if it turns out to not be something that can generate income. So just take some time explore your idea a little bit more before you try to incorporate do not incorporate when you're still exploring. Stop wasting your time and coins. Please, please, please, please, please. Now in the go getter action plan. I do break down what you should be focusing on in your business when so if you're thinking well, Darren and Kayla, like I have no idea what to focus on then check out side hustle product co slash goal getter for more guidance there.

Another mistake is giving yourself too much time to accomplish your goals. Lordy Lordy, Lordy, this was my number one area that I struggled with because you have to act with a sense of urgency like you will not start to see results until you start acting with a sense of urgency, the way I break down my goals. Now, every task I put on my daily agenda is achievable that day. And if for any reason, you know life and work can be unpredictable. So for any reason it spills over into the next day, then I still know and I still make sure it's achievable for that week. Do not give yourself leeway to be dragging out your goals, to not give yourself leeway be having your call spillover day after day after day. No act on it already. Because this shows you that if you can't act on your goals, then How serious are you, and you need to set goals that are actually achievable. Otherwise you won't keep having this temptation to procrastinate on it, and to push it off because if procrastinating, if that's a temptation and the temptation to put it off keeps coming up is probably something that you can break down even more about that goal.

Yet another mistake is comparing yourself to someone else much further along than you. I would say this is the second thing I struggled with. podcasts have been around way before I launched side hustle Pro. So of course, you know, you look at industry benchmarks and you start to get intimidated by that. And you have to know that even though what you're doing doesn't measure up to what they you know, the infamous they are doing or what you want to be doing. Stop stalling on that first step, just do it. You know, you have to start where you are, and be willing to improve later on. So again, I compared myself to people with better podcast, audiences better reach I compared myself to people with better sales pages. I compare myself to friggin NPR podcasts. I mean, I'm surrounded by that daily right? But if I waited until side hustle pro could sound like how I built this. Do you think I would ever get started or record another episode again? No. So as it stands, my studio is still in my bedroom on my bedroom desk, surrounded by my couch cushions. So for every episode, I got to pull off the cushions from the couch, set up my little studio in my bedroom. And if y'all want to see a photo of this, by the way, I will post the photo and assigns a pro Facebook group if you're interested. And anyway, the moral of the story is I'm still making it work. And so yes, it's inevitable you will compare yourself to people but don't let that stop you from taking the first step. Because when you don't you deprive yourself of the opportunity to get better as you go. Hey guys, it's Nicaila here with a quick word from our sponsors. If you are thinking of starting your very own e commerce or entrepreneurial journey, then Amazon FBA is a great option for you. Amazon FBA is a program that Amazon started where they land their entire fulfillment network to their sellers. That means they pick they pack and they ship your products, handle returns and customer service all the hard stuff. And Amazon FBA is for anyone if you want to make some extra vacation money, some extra side hustle money, whatever you want to do, that's learn how to get into it. Helium 10 is an all in one software tool for entrepreneurs to help them start build and grow a business on Amazon. Helium 10 has served over 1 million users worldwide. It attracts over 2 million products on Amazon, and it has over 30 tools to help you research start and manage your business on Amazon. So learn the right way to sell on Amazon from the start and get the number one A through Z amazon seller course to help jumpstart your business. So start your own journey and build your business on Amazon today with helium 10 helium 10 is a must have and sign us up pro listeners of course have a special offer. So sahas Pro listeners you get 50% off your first month of helium 10 Platinum when you go to helium 10 calm and use code hustle pro at checkout. Again, you get 50% off your first month, just go to helium 10 calm and use code hustle Pro.

The final thing I want to address and I don't know if I can classify this as a mistake, but it's when the stakes aren't high enough is when you don't have a why for your side hustle. And look, if you're just side hustling to pass the time and it's a hobby, it makes you feel good. There's nothing wrong with that, you know, it's good that you have something that keeps you going or brings in a little extra coins, but the stakes aren't high enough in that case. So chances are, you will procrastinate you will take it for granted. You will you know put off things because there's not a big enough why for you. When you know for instance that you're growing your side hustle, and you're growing it because that's what will allow you to reach some new height or you're doing it because it will allow you to achieve your goal whether that's freedom from corporate America or whether that's paying off some debt, whatever it is, when the stakes are high enough, you'll do anything to get there. And that is when you know that you are ready to not only take action, but that's when you will see results. So what I wish for all of you is to drill down on your why to keep you going on the days. you're tempted to Quit or take your side hustle for granted. And again, the days that you can't devote one hour to your side hustle, I want you to look back on your why write it down if you need to, you know, imagine the life that you want to be living and keep that top of mind. This year, Moya and I made a vision board. Neither of us have ever made vision boards, I've always attempted to do it, but wasn't my thing, right. And this year, we sat down and we made one went to Target, we got a cork board, cut up magazines, and everything. And we put that vision board together to visualize our life together and what we want it to look like in the future in the immediate future. And so it's on our bedroom wall. And it's the first thing I see when I wake up in the morning. And that is my wife, that is my daily reminder those words, I can't emphasize enough how important it is to have that and to do what you need to do to remind yourself of that daily

snana we know common mistakes, reasons that things are holding you back and you're not getting as far as you want to, let's get into how to run a side hustle in one hour per day. The first thing you need to do is write down every single task you think you need to accomplish in your business. So you're going to write down everything that comes to mind when it comes to what you want to do for your side hustle. So from the most immediate, like testing out your product or service, getting customers putting up your social media pages, to further down the line like hosting an event or something else that you know requires way more work than on a separate page, I want you to write down the word immediate. And under that you're going to identify your top three goals for the next three months. Now here is where you have to get really, really specific. Remember, a goal is something you can measure. It's not a wish, it's not a one day dream, it's not a whole, it's measurable. And to help me with this task. Personally, I tend to break up my months into scenes or projects. And that just helps me zero in on my goals. So one month, I'll focus on something like online products. And one month, I might focus on gaining more sponsorships. And this all helps me to just isolate my goals for the month. That in turn helps me to isolate my tasks, which we'll talk about in this next step. So once you have your immediate goals identified, for each goal, write down four to five action items per month that will help you move the needle to accomplish this goal. Remember, you're going to keep it as no more than four to five. This gives you time to focus on one action item a week, we're only spending one hour a day on this. So this is why this is so important to zero in get granular and write down no more than four or five, you have to spread it out across the weeks. Speaking of that, your next step will be to decide which action item you will focus on each week of each month. The order you do each action item in will depend on what your individual priority goal for the month is. Next, set aside a minimum a minimum of seven hours per week, you can do more if you want to. But you can get so much done in just seven hours a week. So one hour per day to work on those action items. That means you should open up your calendar and schedule in the hour. Literally schedule it in the hour, he will work on each action item each day. And I want to emphasize the each day part do something every day spread out one hour per day. I know that some of you might be thinking, well, I can just do three and a half hours on Saturday and Sundays. And I really caution against this. Why? Because working on your side hustle daily, it just builds the habit and the mindset that this is important. This is just as important as everything else I have gone on in my life. And it ensures that if you're you know throwing a surprise and emergency pops up on the weekend, then that doesn't derail your progress because you've worked on it throughout the week. Your final step is to hold yourself accountable with your daily tracking. This is going to be the most important part. You will be surprised how easily you can let something slip you can even forget when you're building a new habit, you might just genuinely forget to do what you said you were going to do. So hold yourself accountable with daily tracking. This can be done anywhere from a blank notebook to on your calendar itself to your Notes app or even a spreadsheet, Google Sheet, whatever is most natural for you to keep a running tally of if you checked off the action item for that week for that day. I'm going to give you my own example of this process and how I do a typical month. So for the month of September, my goal has been to gain new sponsorships and affiliate opportunities for side hustle Pro. So that was my overall goal. My priority action item past work, you know, number one, find my media kit. Number two, develop new sponsorship packages. Number three, reach out to 10 new sponsors per day. Number four, reach out to 10 guests and do batch interviews for September through October episodes. Number five secure sponsors and record new sponsor messages as a result of honing in on the theme of sponsorships for September. So that literally means anything that wasn't related to sponsorships is pushed to the side for this month, because that is not my goal. So a part of getting serious about your goals and moving the needle on your side business each month will mean that you have to let go of everything else that's not related to the goal and you have to be okay with that you

have to know that you're going to get to those but for right now, you're focusing in on this major goal. So as a result of honing in on the theme of sponsorships for September, guess who just closed her fourth sponsor for side hustle Pro, this girl. And mind you this is without a publicist, without an advertising agency or without an executive assistant. This is just Michaela comi slain her goal getter action plan each and every day. If you follow me on it, you know s got out different places to squeeze in my hour after work. So you see how I get it done. That is another thing with your goals. Not only should you figure out when you're going to scheduling your goal, but also figure out your where, because it's really critical that wherever you do your work, you'll be able to focus completely on that thing. So whether it's on your lunch hour, taking a step away from the office, or in the morning, before you get ready or after work, go into a cafe like I do, think about and schedule in the location as well as the time. So overall, I know that my one hour per day system sounds all too simple, right? Easy peasy. But there's really nothing wrong with simple. It's actually amazing to me what happens when you just do the simple, straightforward things. And as a matter of fact, sometimes things are so simple that we end up not doing them. It's like losing weight. Everyone knows you're supposed to eat right and work out multiple times a week. But does everyone do it? No. So same thing with my tips they are proven to work, but only if you take action on it.

Here's a reminder of in total, just a glimpse of what I've been able to accomplish in running my side hustle this year. And you guys, I don't say this to brag I don't say this to show off. I say this to show you how this system has helped bring order and results to my life. So I've been able to open my LLC opened my bank account, revise my pitch deck and media kit pitches secure my first four sponsors land amazing guests like Lisa price and Miley to plan a two day 350 guests wedding and get married to my amazing husband, grow my Instagram following to over 34,000 take a mini moon then get right back on track with my schedule, lose a whole dress size, get featured in Mashable and other publications and even more without missing a beat. It's like Kim Lewis of chromic said on a recent episode, if you can't run a side hustle, then you can't run a business. And I've been able to do this because I have a system now a process that allows me to execute like I never did before. And I want you guys to execute too. So if you're okay doing it on your own with the outline I shared cool, that's great. But if you want to take it to the next level, and if you have goals that you want to meet before this year 2017 is over, then I do encourage you to check out the goal getter action plan. And here's what's included in that plan. Number one an in depth video training covering the 12 week auger system to set and Slayer goals with me month after month. A complete goal defining roadmap and goals to action worksheet to help you set your monthly goals weekly action plans and to hold yourself accountable. Also a business goal blueprint to map out which aspect of your business you should be working on when and finally productivity toolkit, a comprehensive resource list of 30 productivity tools and strategies to keep you on task and help you kick procrastination to the curb er. So check it out. You can purchase the goal getter action plan for just $27 with code hustle. So head over to side hustle pro At SEO, slash go getter to snag your own go getter action plan and enter code hustle to get the $27 price already guys, I look forward to killing our goals

Unknown Speaker 25:11

together.

Nicaila Matthews Okome 25:15

Hey guys, thanks for listening to side hustle Pro. If you like the show, be sure to subscribe rate and review on Apple podcasts. It helps other side hustlers just like you to find the show. And if you want to hear more from me, you can follow me on Instagram at side hustle Pro. Plus sign up for my six bullet Saturday newsletter at side hustle Pro. co/newsletter. When you sign up, you will receive weekly nuggets from me, including what I'm up to personal lessons and my business Tip of the Week. Again that sidehustlepro.co/newsletter to sign up. Talk to you soon.

Transcribed by https://otter.ai

Meet the host:

Nicaila Matthews-Okome

Hi! I’m Nicaila, the Creator and Host of the Side Hustle Pro Podcast. I started Side Hustle Pro when I was a side hustler myself. I was a digital marketer at NPR by day, side hustler by night. Through the powerful stories shared on this show and the courage to launch my own initiatives, I was able to quit my own job and go full time with Side Hustle Pro.

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