18: How To Make Yourself Marketable with Emmelie De La Cruz

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18: How To Make Yourself Marketable with Emmelie De La Cruz

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emmelie-de-la-cruz side hustle pro

Emmelie De La Cruz is best known for her ability to empower entrepreneurs, college students and young professionals to become more competitive in the market. Emmelie will be the first to tell you:

“Entrepreneurship isn’t cute. It’s not an exit strategy or an alternative to a job you hate.”

As a personal branding strategist and brand auditor, Emmelie is here to empower us all to gain clarity around our personal brands, build a credible brand from scratch and make money on our own terms. Her insights have been featured in Refinery 29, Black Enterprise, Cosmo for Latinas, The Miami Herald, PR Daily, and The Huffington Post. Most notably, Forbes named her site one of the top career websites in 2013.

On this episode we discuss:

  • Why having a side hustle is one of the most empowering thing you can do
  • How she streamlined her business processes to provide value while saving time
  • How she cultivated her unique voice and set herself apart as a personal brand strategist
  • The importance of preparing for seasons of drought as an entrepreneur
  • What it takes to make a VALUABLE digital product (not just get rich quick schemes)
  • Why it’s so important to validate your ideas before you create a product

Links mentioned in this episode:

Important Announcements:

If you listened to last week’s episode, you know I’m gearing up to release the exact email templates I used to land even the most hard to reach guests. Be the first to get it when you subscribe to the Side Hustle Pro newsletter here: SideHustlePro.co/SideHustleCorner

Side Hustle Pro has a buzzing Facebook group! Get the support you need to create and grow your side hustle in the welcoming Side Hustle Pro Community on Facebook. I’m continually impressed by the level of support and candid conversation happening in our community. Join us here: SideHustlePro.co/Mastermind

More from Emmelie


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Connect with us on Instagram:
Side Hustle Pro – @sidehustlepro
Emmelie De La Cruz – @emmeliedelacruz

Meet the host:

Nicaila Matthews-Okome

Hi! I’m Nicaila, the Creator and Host of the Side Hustle Pro Podcast. I started Side Hustle Pro when I was a side hustler myself. I was a digital marketer at NPR by day, side hustler by night. Through the powerful stories shared on this show and the courage to launch my own initiatives, I was able to quit my own job and go full time with Side Hustle Pro.

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201: I QUIT my Job! (REWIND)


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