For Eniola Oshodi, nursing was all she knew. Her mom did it, so you could describe it as a generational transfer. But after over a decade of working in the medical field, she knew something had to change…
The scrubs, they had to change.
For something that healthcare workers had to wear for shifts on end, everyday, Eniola didn’t think traditional scrubs were flattering, comfortable, or looked good on her. And it was that push that made her create Dope Scrubs, a medical apparel brand that allows healthcare professionals to express themselves through their attire while working on the frontlines.
Upon having the revelation of wanting to make the lives of those like her better in the work wardrobe department, Eniola set out on her “journey of creation” to figure out how to make scrubs more stylish and comfortable, yet still functional. And after that, she designed the first versions of Dope Scrubs and wore them everyday, but never told anyone she designed them. Even though she didn’t say a word, people started asking about what she was wearing. Talk about a marketing plan!
With a little help from her family, she stopped sitting on what she had created (figuratively and literally), and pressed the “go” button on becoming the entrepreneur she was made to be.
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Eniola Oshodi 0:03
Anything that gets in your way is just something that's temporary and as long as you don't take no for an answer, you don't take that as final. You just move on to the next thing and you can continue to build from there.
Nicaila Matthews Okome 0:16
You're listening to side hustle Pro, the podcast that teaches you to build and grow your side hustle from passion project to profitable business. And I'm your host, Nicaila Matthews Okome. So let's get started. Hey, hey guys. Today in the guest chair, we have Eniola Oshodi, raised in Chicago by Nigerian immigrant parents. Eniola is a woman who wears many hats. She is a former nursing manager and instructor, turned nurse practitioner, and now a thriving CEO. She's the founder of one of the fastest growing medical apparel brands of 2020 dope scrubs. eniola knew when envisioning dope scrubs that she wanted to create a brand that not only made healthcare workers feel more confident, but also gave them the opportunity to express themselves through their attire while working on the frontlines. Despite having a fulfilling career as a nurse practitioner, she always knew she wanted to merge her two biggest passions, fashion, and the medical field. In her personal life, style and design were an everyday priority. So when she couldn't find the scrubs that aligned with her fashion sense, she decided to create them herself. Her quality designs inspired by her personal wardrobe, and attention to detail birth, what is now known as dope scrubs. And by providing the option to dress in unique or more chic, traditional styles, offering plus sizes and making everything available online. eniola scrubs are revolutionising the appearance of medical professionals, doctors, nurses and other health care workers can now trade in their everyday unflattering uniforms for the stylish and polished dope scrubs. In today's episode, you'll hear how eniola managed a growing business while working on the front lines herself during the pandemic. Let's get right into it. Welcome to the guest chair, Eniola. Hi, how are you?
I'm doing well.
Nicaila Matthews Okome 2:23
I'm very glad that you're joining me tonight to talk about all things dove scrubs. So what made you decide to pursue a career in nursing?
Eniola Oshodi 2:35
So, with nursing, my mom was actually a nurse or is a nurse. So that's where kind of the motivation to pursue a career in nursing came from, but it's actually a very long story. I started my nursing career in high school. So I started a vocational program in high school. So I was an LPN when I graduated, and I did have some doubts about it. And it was mainly related to things. You know, I was just worried, you know, maybe I wouldn't like blood, maybe I wouldn't like giving shots and things of that nature. But um, once I started working in the field, I realized that nursing was almost made for me, you know, it's something that just kind of came naturally. And just being able to give back in that way was, was great for me. So ever since then, ever since I was about 18. I've been a nurse.
Nicaila Matthews Okome 3:32
Now I know that as a nurse, you must have been really busy, like working long hours. And so I am just so impressed that you were able to start thinking about a side business of creating scrubs, how did it even come about?
Eniola Oshodi 3:47
So top scrubs didn't start as a side hustle for me, per se. It just started for me as a need. It was something that I was looking for after being in the medical field or in the healthcare field for over a decade. I just kind of felt like scrubs were always unflattering and didn't look good. So I wanted to create something. And you know, another thing for me was after working like kind of in bedside nursing, where we're required to wear scrubs, and then transitioning to being a nurse practitioner where I don't necessarily have to wear scrubs on daily basis. But I realized how much more confident I would feel in my regular clothing compared to scrubs. So I was like, You know what, Something's got to give. So the idea for dope scrubs came about then because I felt like health care workers and just you know, people that spend so much time at work like I feel like we spent hours at work, we needed something that made us feel more confident and made us feel more beautiful. And that just kind of got a little bit more dignity to what we do. So dosis came about.
Nicaila Matthews Okome 4:53
We all have heard the same, you look good, you feel good. And if you walk around for 12 plus hours a day Something that's literally called gray. Exactly.
Eniola Oshodi 5:03
You get it, you get it like that was.
Nicaila Matthews Okome 5:04
That was it. I
Eniola Oshodi 5:06
live that in my everyday life.
Nicaila Matthews Okome 5:07
You look good, you feel good. It's supposed to feel, you know, I don't know the origin of the name, but it is kind of tastes like. So what did you do next? Once you realized, okay, I need I need to revamp this.
Eniola Oshodi 5:21
So once I made the decision to revamp scrubs, well I began my search for, for how to do it. I had to figure out how I was going to make these scrubs, what style I wanted them to be how I wanted them to still be functional, because I mean, we still do have a lot of work to get done. And we do still have, you know, need for pockets and, and certain things that might not always be flattering our regular scrubs, how I was gonna make them functional, but still fashionable. I went on journey of creation. So I basically gathered ideas from just my personal style, my personal wardrobe, I started making sketches, I sketched out different styles and different ideas that I had. And you know, I revamped them a little bit, I tweaked them here and there because some I was like, Okay, this might be a little bit over the top maybe? Do we really need a cape at work? No, maybe not. So let me take out the cave. So things of that nature. And then I got to the point where I wanted to find someone to create them for me. So I searched local, I searched international for people that could basically bring my my vision to life. And, and I tested out a couple of people got a couple of samples and started wearing them myself. And that was the that was the first step I started wearing them. I wanted to see how I felt in them. I wanted to see how people liked them, you know if people were drawn to them, so I warm around for like a year before I ever even did anything more.
Nicaila Matthews Okome 6:58
So take us back a little bit. You mentioned that you sketched it out, were you are you good at sketching or was this like basic? Like stick figure square boxes? Kind of sketching?
Eniola Oshodi 7:09
No, no Picasso but you know, I got the job done.
Eniola Oshodi 7:17
You know, I? I do I have always considered myself fairly creative. So I wasn't doing any kind of 3d major sketching, but you know, two basic sketches, you know, things that I saw what I visualize, just to put them onto paper, so it wasn't anything over the top. Very simple.
Nicaila Matthews Okome 7:35
And as you were reaching out for people, what did you look for, to ensure that they could then take your sketch and make it into a product?
Eniola Oshodi 7:44
So I actually looked more for fashion designers? I looked for Yeah, yeah. Because I mean, you know, generally when a person wants to get into something that's uniform related, you will look for people that do create uniforms. But I was looking for people that were leaning more towards the fashion route, but could understand how I wanted to transform this work in work attire into something more, more fashionable and something more elegant. So I initially went the route of looking for fashion designers to create my samples and spring my samples to life.
Nicaila Matthews Okome 8:27
Like that is genius. Because you are you want to break the mold. You want to think outside the box. And you know me be thinking like, oh, okay, I'm just gonna go see who else designed scrubs. But you have to think outside the box. I like that. And then as far as like, Okay, you've identified people who are fashion designers. Now, does that apply to any material? Like how did you make sure that what they do can apply to medical grade scrubs.
Eniola Oshodi 8:58
So it's my research so I think that the fabric that we wear to work is important, we want to make sure that we're still able to perform our everyday duties you know, it's a very tasking job and it requires a lot of movement. So as far as fabric and functionality those are things that I on my end made sure and that I've maintained so I pick the fabric and I pick you know, I I kind of design the styles to make sure that we have pockets in certain areas where we need pockets, the pockets were not just superficial pockets and things of that nature. So I think with the fabric, what I did was I did my research on on scrubbed fabrics, I did my research on the different types of fabrics, on fabrics that were used for you know, like your more surgical scrubs versus your everyday in regular workday scrubs So, and I kind of I looked at the different components of the fabric per se, because a lot of scrubs are just very, they're just very stiff. They're just is uncomfortable to wear, they they're not soft against the skin actually a lot of like the surgical scrubs that people wear in hospitals, sometimes they're they're just not very comfortable to wear. So
Nicaila Matthews Okome 10:11
there are other
Eniola Oshodi 10:12
options, yeah, that have like different combinations of fabric that that still meet, like the standard for scrubs, but are more comfortable. And you know, they might be a little bit pricier, whatever the case might be. But those were the kind of fabrics that I was that I was sourcing and looking for, to bring this to life, because I did want to make sure that that component of, you know, the medical field in the medical safety was still included.
Nicaila Matthews Okome 10:43
So what happened during that year as you were wearing the scrubs? What kind of feedback were you getting? And what were you doing with that feedback?
Eniola Oshodi 10:53
I actually got very good feedback when people would actually, I never told anyone that, hey, I designed scrubs, or, hey, I designed these What do you think I would just wear them like everyday, like, you know, like, nothing happened?
Eniola Oshodi 11:07
Hey, I'm here, I'm in the scrubs hanging out, you go see what happened? You know, see if somebody will say something like, hey, those are cute, or Hey, those
are nice. And, and that happened? Like, you know, people were like, where'd you get those? Gotcha, are those scrubs? And those were the questions that I kept getting in. And people are like, Wow, those are awesome. Like, do you make things like you have a lot of these? Like, you know, people wanted to know more about and I was like, okay, we're headed in the right direction, we're headed in the right direction. And, and after getting good responses, I was like, you know, maybe maybe I should, I should adventure into making more of these and see what people think and, and see if there are people that apart from me that are also looking for the same thing in their scrubs in. And that's when I was like, okay, you know, I'll take the feedback that I've received so far. And the other thing actually was pockets, right? So the pockets on the scrubs, they're always in front and I hate those things. Okay, personally, I mean, whatever, but I put all the
Nicaila Matthews Okome 12:09
you know, okay.
Eniola Oshodi 12:11
There was just like, I just did like that I like I that was my one thing. I was like, I just don't want to see these pockets. You don't need them. But I just don't want to see them. So I always I, I hit all the pockets on the scrubs that I design. So people like but what do you put out your stuff? And I'm like, surprised, you know, there is a package. When people saw that they're like, okay, okay, you sold me at that point. So I think maintaining that functionality of scrubs was really important to people as well just based on the initial responses. And that's when I push the go back.
Nicaila Matthews Okome 12:50
Right, so what happened? What is the Go button? Okay, what happened to the website go live? Did you start taking orders? Was it pre orders, like, tell us about it.
Eniola Oshodi 13:00
So the goal button was finally placing a larger order for the scope. So actually, after, I tried out a couple of different manufacturers or vendors per se, to help me, you know, bring my vision to life, I found one that I felt was suitable and was able to properly execute what I wanted and had the right quality. So I was like, Okay, it's time now I'm going to place a larger order, I'm gonna take this money that I have my savings, and I'm gonna place this order for the scrubs. And
Nicaila Matthews Okome 13:32
Wait, where are you placing an order before making any sales? Like you went from wearing it yourself to placing a big order?
Eniola Oshodi 13:40
Yes. From where orienting myself to, you know, it wasn't a significantly large order, per se, but it was bigger than anything I'd ever ordered before. So we're talking maybe a total of like, 500 pieces. Okay, so that was just, like, bigger than anything I'd ever ordered. So at that point, I was like, Okay, I have these four styles that I know are like my favorite styles, and that I received the Best, you know, response to. So I'm going to take these four styles and I'm going to say it was probably 400 pieces, because I've made just like 100 of each or something like that something, you know, bigger than normal, but I mean still reasonably sized.
Nicaila Matthews Okome 14:13
I'd say Yeah. Yeah. And what was that investment? Like? Like what does it cost to order 400 pieces of scrubs.
Eniola Oshodi 14:20
So all depending on like the style and the fabric quality and things of that nature that you're using. I think for me that that first investment was probably I would say about 10 grand.
Nicaila Matthews Okome 14:33
What happened when you press go and did you put them all on sale.
Eniola Oshodi 14:40
So I press go, and they sat in my house.
Nicaila Matthews Okome 14:51
A box of stuff. The side hustle experience with e commerce right there.
Eniola Oshodi 15:00
I guess fears are sets of scrubs. And they sit in my living room, you know?
Eniola Oshodi 15:15
So the other thing was that I was still working, of course. So, you know, life is there, life hasn't stopped being a nurse's very, it's a very busy job. So I was working all the time, but regular hours hadn't changed. And, you know, COVID was on its way, actually. Or we had started hearing about COVID. So, it hadn't been considered a pandemic, I guess, at this time. But, you know, things are things are picking up in the hospital for us. I just kind of had the scripts in there. And I had to decide what to do from there. So I, I started watching videos, I just literally just went on YouTube. And I was like, Okay, let's see what people do when it comes to starting a business. And I just started watching videos, and I was like, I had these items, what do I do next? I decided to take some pictures. And then I was like, Okay, I got to build a website, I got to figure this part out. So I, I put together a website after many weeks, and I actually was just gonna kind of stop, you know, I just, I started getting overwhelmed, because, you know, work was busy and just putting together ecommerce website, and, you know, figuring out how to put together pictures and things of that nature was, was a lot to do. So I, I, um, I was going really slow. And my family kind of encouraged me, they were like, hey, it's, it's not enough, but you already have the stuff, what are you gonna do with it? You can't just keep sitting here. You know, you got to you got to push, push the Go button and get it going. So I think that I was striving for perfection, because naturally I i think i can sometimes try to be a perfectionist, which is not real. Yeah. And striving for perfection. I kept kind of pushing it back. And, and one day, I was just like, okay, I just got to go. It's not going to be perfect, but it's enough to get it going.
Nicaila Matthews Okome 17:12
Right. And sure. That's a supportive family, too. Yes. Yes.
Eniola Oshodi 17:15
support a family without supportive family and friends and? and colleagues. I mean, you you probably, you know, I don't know where I would be at this point. So
Nicaila Matthews Okome 17:24
shout out to them for sure. Now, what changed? What changed between them sitting in your living room? And you say that was it? Like, what when you say you worked on marketing? What happened? Did you ramp up Instagram posts, but even even if you did that, right, like, you can post till you're blue in the face, but you have to find a way to bring people to that content? Exactly. What did you do?
Eniola Oshodi 17:54
So first thing I did, I took, I took pictures, right? So I, I set up my I actually set up my like, personal like, camera and did like a stand and I was like, Okay, we got to get some pictures on first. So, at that point, I, you know, I wasn't thinking about maybe getting a photographer and all this other stuff and going more the professional route. So I started taking pictures to post to, you know, social media platforms like Facebook and Instagram, and the first set of pictures, I was, like, you know, why don't I make something more creative out of it, or do something with it? So I just made like, a slideshow and I kind of, you know, announced that it was coming, and I wanted to see the response to it. And then, you know, it was, like I mentioned it was right, right around, you know, the beginning of the the current pandemic and it was kind of when, like, you know, this whole, like dancing stuff and all this other social media stuff got popular, so I was like, Okay, I gotta somehow you know, get this out to people. So, you know, I did you know, video and scrubs and things of that nature. And those were the things that I use for advertising initially to kind of, you know, announce and prepare people for the actual website launch
Nicaila Matthews Okome 19:12
. Oh, okay. You were doing like reels and those kind of videos. Yeah,
Eniola Oshodi 19:17
I think they have reels yet but I think I was just like, just like videos like you know, where you just kind of I would just wear the different scrubs and just kind of post it on there and then do a little dance or something posted to the page.
Nicaila Matthews Okome 19:41
And this was all in anticipation building up to the website launch so people were not able to purchase yet. This was kind of the pre launch them. Exactly, exactly. And then when did you launch officially and what was day one like? Okay, so
Eniola Oshodi 19:54
we so after running, you know few ads and We launched in May of we launched in May of 2020. So it was like mid or ended mid mid May, May 15, was when we launched and launch day was surprisingly pretty good. We got orders on launch day. Okay, I didn't expect that. Because, I mean, I just knew it was new. And, you know, I kind of heard people's responses to it to the videos and the few ads that we'd run. But I didn't, I didn't really know what to expect. And I think on that first day, we got maybe 40 orders or something. And I was shocked. I wasn't even ready for it. I was like, okay, all these orders. What's going on here? I was like, so this this app thing worked. My dancing worked. I was like, wow, oh my god. Yeah, so that was it. And from there, you know, it was dope scrubs to the world, rose to the world.
Nicaila Matthews Okome 21:02
Now I'm looking at Instagram, now you have over 26,000 followers. And I'm seeing you working with influencers. I'm seeing lots of medical professionals, some with really big followings wearing dope scrubs promoting dope scrubs, how did you start to build those partnerships?
Eniola Oshodi 21:20
So when we initially started the page, and we were running a few ads, I, I would pay attention to just you know, people's response to it, and the people that were liking it. And then when people would like, post? Let me click on their page, see what they have going on? Let me click Is this a medical professional? Or is this just someone that likes the picture, you know, and after paying attention to the people that were kind of liking the page and the response to the page, I then began to, to look for, for influencers I I paid attention to, you know, what they posted, I paid attention to their following, I paid attention to what they represented. And I wanted to make sure that it aligned with the people that dope scrubs was trying to reach and, you know, just aligned with our vision. So I then began to reach out to people just, you know, sending out emails and not tons of emails. And luckily, for me, I'm telling you, I did not know what to expect, you know, you send out this email to this person that has like, hundreds of 1000s of followers, and you're like, Okay, let's see what happens here. And, you know, people were so supportive, you know, and it was, it was phenomenal, like the amount of support that we received, and people were just very welcoming and willing to work with us and willing to collaborate with us. And that that was that was phenomenal. It was not the response that I expected, per se, but I was so grateful.
Nicaila Matthews Okome 22:49
And what was the impact of those kind of partnerships? Did you see an uptick in sales when you would partner with an influencer?
Eniola Oshodi 22:55
Yes, I, I believe that influencers, especially the right influencers, influencers that you know, kind of embody your brand, or whatever your product is, is important. And when you find the right people, they generally have either people that are similar to them or people that that are in the field and, you know, people that can kind of relate to them following so you're able to reach your target audience in that way. And I think it's not just about finding an influencer per se, it's about finding the right influencer.
Nicaila Matthews Okome 23:32
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Eniola Oshodi 25:58
I think on my end, I think with the impact the pandemic had, on my end was more of like, from a personal standpoint, I would say, it was that work began to get busier and harder and became more taxing for me. So I wasn't able to, to really do as much with with business at the time on or, you know, as the pandemic worsened. I think that that I think that took a toll on me personally, because I became pretty burned out, you know, I started this business and, and things were working out, but then it was like work, and nursing, you know, working is my passion in the medical field. So, I've always been the one that's, you know, gonna go to work to pick up extra hours to help out if needed. And I knew that there was a greater demand for us at the time. So it became a lot for, for me personally, to run the business. But for the actual business, I think that the pandemic did not affect my business, I
Nicaila Matthews Okome 27:08
didn't notice any changes. When the pandemic kind of worsened. Do you think that's because like, people were in need of scrubs? Like there was actually demand for it? Or was it also a matter of you launched around a time when a greater awareness and I won't say awareness, but a real drive for support of black owned business was also picking up? Did you see any change with those things happening as well?
Eniola Oshodi 27:36
Yes. So I do think that those were a couple of factors that played into the weight business worked out for me, I think that there was potentially the increased need for scrubs. I mean, people have scrubs already, yeah, but then there was also hate, this is a black woman on business. And you know, we want to support this. And we'd like to look at it. So we're gonna buy this as well. So I think that those two things did kind of work out in my favor. And I noticed the increase of support during that time period, and the increase of like, you know, kind of shares and people just spreading the word about dope scrubs, because, you know, it was it was fairly new and, and people like, Whoa, I haven't seen this before. And this is, you know, in line with, you know, something that we're looking to support. Anyway, so, so let's get it going.
Nicaila Matthews Okome 28:32
How are you managing the next wave of inventory? So you started out with 400? How are you staggering, the inventory,
Eniola Oshodi 28:42
inventory, and just this entire thing is something I've had to learn, it's been a learning process for me, and we are constantly thank God, you know, this is a blessing that we're constantly sold out, you know, the scrubs are they move very quickly, you know, since they started moving very quickly, like since, you know, launching, and we've had to order, you know, a couple of restarts even in the short period of time. So, we've had to basically see what the demand is see what people want an order increased amounts based on that, and change how, you know, change our ordering style and monitor, kind of, like the trends of ordering to, you know, to determine what to do, but I mean, go, we went from 400 to ordering 1000s you know, now so, so it's changed. Definitely.
Nicaila Matthews Okome 29:32
That is awesome, though. Definitely problems. But I know, I know, it's not easy. And you mentioned we so I'm assuming there's a small team or maybe a larger, I don't know, how did you go about building a team and what was that process like?
Eniola Oshodi 29:51
So for for building the team. I think what happened for me personally was, I realized that things got busy. And it's just not possible for me to do it on my own. And I think for anything that you want to scale or anything that you want to grow to a certain level, it's necessary to have the right team. And I think, because dope scrubs grew so quickly, and the man increased very quickly, a lot of decisions had to be made quickly. So I had to basically just think, on my feet, and I found my friends, you know, initially, it was just like, you know, I needed my friends to help me out. But then, you know, eventually, my sister came and joined the team. And then, you know, I hired a couple of people as well to join the team. And I hired people to help me with marketing and things of that nature. So I think that quick growth required quick decisions. So I did not necessarily have a process for building the team. I just had to go, I had to move quickly.
Nicaila Matthews Okome 30:58
And are you still shipping out of your living room?
Eniola Oshodi 31:00
I'm not saying
Nicaila Matthews Okome 31:06
there's now a warehouse involved or shipping going? Okay. Okay.
Eniola Oshodi 31:10
So there's, so we have a space that we ship out of, that we moved into a couple of months ago, and we're actually working on expanding again, because even in our current space, you know, with the demand, you know, things move pretty quickly. So we need to get more space to be able to hold more inventory
Nicaila Matthews Okome 31:28
at this, oh, wow, look at the growth rates. And I also notice, I'm sure as this is all happening, you are also learning more about your product itself, what works, what doesn't work, I noticed on your site, you have an update to the sizing chart. So what kind of things did you learn as you move forward?
Eniola Oshodi 31:49
I always try to pay attention to the customers. I mean, at the end of the day, I'm serving the customers, the doctors, the nurses, the people that were in my scrubs, and just in paying attention to, you know, what, what was the reason that people needed to return things or exchange things, or what was their biggest concern about the scrubs, the biggest complaint that we found, and based on that data, and just kind of collecting that information, we, you know, I made a decision that we needed to change sizes, and we needed to update the sizing, to make sure that we are able to make customers, you know, feel very comfortable in what they're waiting and feel confident in what they're ordering, and just for them to have a better shopping experience with the scrubs overall and as a whole. So, there's been other little things like that, you know, just working on customer service, because I, I believe that customer service is huge, you know, and changing the method in which we were doing things with that. But that's still evolving. So I think, just as we went along, and as things grew, we had to continue to pay attention to what was going on and what people were saying. And based on that we needed to adjust. So those things are still happening today.
Nicaila Matthews Okome 33:04
Of course, of course. And speaking of adjusting, you started out juggling your full time job and this burgeoning side hustle, how is that going? Are you still?
Eniola Oshodi 33:19
Well, whoa, um, there wasn't much juggling going on anymore. So.
So right now I'm full time working as an entrepreneur, I am no longer. I'm currently working as a nurse practitioner, I decided to, you know, after seeing so much growth, and after realizing that my business needed me a lot more in the demand was way higher, I decided it was time to transition from the side hustle and make a full time career.
Nicaila Matthews Okome 33:58
What went into making that decision? I mean, going from being a nurse in a time that everything seems so unstable, nothing seems promised. And I'm just so impressed by people who decide now is the time to quit my job. Like what, what calculations did you have to make to say to yourself, you know, what, this business will sustain me and I can make this move.
Eniola Oshodi 34:24
And you know, I think that that is something that you cannot be 100% sure of per se, there was definitely the fear of losing the stability and the stable paycheck, you know, from my nine to five job from a very fulfilling career. And I you know, I just kind of noticed how things were growing and I realized based on statistics and just based on what was going on with the business that if I were to dedicate more time and and put more energy into it, I could do even more than what I was doing at the time, and I wasn't sure for a while I thought about it, and I talk to my friends and I talk to my family. And, you know, people are like, No, you can't do that, you know, you don't know what's gonna happen, just don't do it. And I just I prayed on it. And I took a while. And I thought about and I looked at the facts, you know, I looked at the business, I looked at what was going on with the business. And I looked at the statistics, and I just kind of looked at what the market looked like, and, and I felt that it was the best decision.
Nicaila Matthews Okome 35:30
Well, congratulations, not everyone makes money in their side hustle, when they first start out in their business. What was your experience with making your investments? And then getting sales? Were you making money coming out? Were you profitable? Were you having to invest it right back? So you weren't really profitable? How has it been for you?
Eniola Oshodi 35:51
So thankfully, you know, and it's phenomenal, but business has been profitable. From day one. I think, initially, you know, of course, I did reinvest the money that was made from the business, you know, into getting more inventory and ordering, you know, bigger amounts of inventory. But from day one, business was profitable. So that was phenomenal. But with growth, of course, you know, overhead costs begins to increase and those costs, exactly, you have to hire, you have to get space, you have to do certain things. So, you know, those things, change the dynamics. So those were things that I had to be mindful of and think about, and things that might have caused me to change the way that I was doing certain things in business. But yeah, business has been profitable. And we've just been, you know, reinvesting as much as we can back into the
Nicaila Matthews Okome 36:48
business. Love it. So. So moving forward, how do you ensure that your business will continue to grow, and that your brand awareness will continue to grow, and that you'll have repeat customers.
Eniola Oshodi 37:01
So I believe that it's paying attention to the customers paying attention to the dope scrubs family is so important, I prioritize, you know, listening to what our loyal customers say. And I try to make sure that we are, we're very, we're focused on you know, our loyal customers while also trying to build and acquire new customers. But I think that sometimes with growth, older, loyal customers can be kind of puts aside, but I think that paying attention to what they're saying, paying attention to the feedback that we receive on our items, on, on the quality on designs on fit on just how it helps them feel better at work, or how they feel when they wear the scrubs, paying attention to those things, I think are key in maintaining the business and also in growing the business. I think that listening and paying attention is huge, to maintain and to get new customers. And marketing, of course, I think is huge, too. I think that marketing is a major, major piece, and the right kind of marketing. I think just kind of piggybacking off of what I previously said, knowing who you are trying to reach, knowing the people that you are trying to get to knowing your market is important. Because then you can you can market to them in the right way. And get them to at least give your product a shot.
Nicaila Matthews Okome 38:34
Before we jump into the lightning round, I would love to know what is next for dope scrubs.
Eniola Oshodi 38:42
I think right now the biggest thing is, you know, keeping up with the demand, we're working on building the team. So you know, trying to build a marketing team, build a strategizing team, you know, things of that nature, just building the team and making sure that we have the right team. I think that some other things that we're working on is I mean, we have other things that we're that we plan to work on. However, I think the biggest thing right now is expanding, you know, we got to get more space in order to be able to hold more inventory in order to meet the demand. And we got to build a team because with the right team, I think that you know, sky's the limit.
Nicaila Matthews Okome 39:25
So, now we are going to jump into the lightning round. And you know the deal you just answer the very first thing that comes to mind.
Eniola Oshodi 39:34
Are you ready? Okay, okay, okay. Okay, I'm ready.
Nicaila Matthews Okome 39:37
Okay, so number one, what is a resource that has helped you in your business that you can share with a side hustle pro audience.
Eniola Oshodi 39:45
So for me, I think for a quick little task that I need to completed, there's an app called TaskRabbit I don't know if you've ever heard of that. You can find almost anything or anyone you know, to kind of complete anything for you in a sense. So when I just needed Just because growth and things are happening so quickly, I feel like for me with business, I just kind of needed little tasks. So I would use that app. And then there's an app or another system that I've used called Fiverr. Just to kind of get help with certain projects and things of that nature.
Nicaila Matthews Okome 40:17
Number two, who is an entrepreneur that you admire and why
Eniola Oshodi 40:22
I don't think there's an entrepreneur, honestly, that I don't admire. I know that I didn't like put like, you know, I can't give a direct name. And that's because coming into entrepreneurship, I realized that it is not for the weak, it requires a lot from you. And I think that every entrepreneur so far that I've seen, I don't think there's anyone that I don't look up to.
Nicaila Matthews Okome 40:45
Okay, we could take it.
Eniola Oshodi 40:50
This is brand new for me. Okay. I don't know, we're, you know, it requires a different kind of spirit.
Nicaila Matthews Okome 40:58
Number three, what is a non negotiable part of your daily routine?
Eniola Oshodi 41:05
non negotiable? prayer?
Nicaila Matthews Okome 41:08
non negotiable? Number four, what is the personal habit or trait that you think significantly helped you in building your business?
Eniola Oshodi 41:16
I think, resilience, I think, for me, don't take no as an answer, per se. And I think that that's something that's been very helpful for me to build the business because, you know, I think that anything that gets in your way is just something that that's temporary. And, and as long as you don't take no for an answer, you don't, you don't take that as final, you just kind of move on to the next thing, and you can continue to build from there.
Nicaila Matthews Okome 41:45
And finally, number five, what is your parting advice for fellow black women entrepreneurs who wants to be their own boss, but are worried about losing that steady paycheck?
Eniola Oshodi 41:56
Once you find your, your thing, you know, and your your quote, unquote, thing, and I think that, to me, that thing is more than just about making money. It's something that you're you're going to do or that you are passionate about when you're doing. I think that once you find that thing, and you and you start it wherever you are, I think without looking for perfection, because I think a lot of times, you can see another business or another person doing something and you kind of want to strive for perfection or something. I think once you figure out what your thing is, and you and you decide to do it, I think everything else will fall into place in and the stability of the nine to five job, you'll know when when it's time to kind of to focus on your business and to and to take the next step and to lead it. So I think it's just it's just finding the right thing.
Nicaila Matthews Okome 42:59
All right, well, it has been so awesome having you here sharing your story with us had some nice laughs
Eniola Oshodi 43:06
It's been great talking to you. Glad I got this opportunity to speak to you yes to share my story. And you
Nicaila Matthews Okome 43:13
see the woman behind the brand guys, you have to go check this out. I mean, the scrubs I like so classy. They look functional, fashionable, just what you were talking about, and I'm not a medical professional.
Eniola Oshodi 43:27
We got to get you some joggers.
Nicaila Matthews Okome 43:32
Okay, so um, thank you so much for sharing your story. Where can people connect with you and dobes grubs after this episode. People can
Eniola Oshodi 43:39
connect with us on the dope scrubs Instagram page @dopescrubs. My personal page is at our ex of style and our Facebook page. Dope scrubs FB I think it's facebook.com slash dope scrubs
Nicaila Matthews Okome 43:54
FB Alright, and we will link to all of that guys. So you can just go ahead and look at it in the show notes and see more of all the links and resources that eniola share just go over to silencer pro.co slash dope scrubs. Alright, and there you have it.
Nicaila Matthews Okome 44:16
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