133: How the Founder of D’IYANU started a Ready To Wear African Clothing Brand with No Fashion Background

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133: How the Founder of D’IYANU started a Ready To Wear African Clothing Brand with No Fashion Background

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Today in the guest chair we have Adesola Olutola, better known as Addie, the Founder of D’IYANU, a ready-to-wear, African print clothing brand that is taking fashion by storm.

Fun fact: If you have seen any of my recent appearances, you have probably seen me in an outfit from D’IYANU. Whether it’s the skirts or dresses, I love the stretch of the fabric and the vibrancy of the prints.

And, I don’t usually do this, but after about my 4th or 5th purchase, I became really interested in the woman behind the brand. So we had a get to know you call. And after speaking to her for about 5 minutes, I just knew I had to have her in the guest chair.

Addie was born in Nigeria and moved to the U.S with her family at the age of six. As with most children new to a foreign environment, she struggled to fit into the American lifestyle with new foods, vocabulary, and culture. As she grew older, she learned to accept and embrace herself and her African roots. While studying at Oral Roberts University she solidified her life’s goal of creating a successful business that would enable her to give back to the African community.

It would take her many years to return to this vision. But after one fateful conversation with two fellow Nigerian friends, she decided to start an African inspired clothing line. D’IYANU was born in her little studio apartment.

On today’s episode, we will hear how Addie got started, how she differentiates her brand in a sea of competitors online, and how she is scaling her company. Let’s get right into it.

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D’IYANU – @diyanu

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Meet the host:

Nicaila Matthews-Okome

Hi! I’m Nicaila, the Creator and Host of the Side Hustle Pro Podcast. I started Side Hustle Pro when I was a side hustler myself. I was a digital marketer at NPR by day, side hustler by night. Through the powerful stories shared on this show and the courage to launch my own initiatives, I was able to quit my own job and go full time with Side Hustle Pro.

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