73: From Hustle to Empire: How Claire Sulmers Grew Fashion Bomb Daily Beyond A Blog

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73: From Hustle to Empire: How Claire Sulmers Grew Fashion Bomb Daily Beyond A Blog

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Claire Sulmers Fashion Bomb Side Hustle Pro

Today on the show, is the one and only Claire Sulmers, the founder of FashionBombDaily.com, and the industry’s leading fashion blogger chronicling fashionistas of color. Her pioneering work ushered in a new wave of digital journalism that fed and fueled an underserved community of African-American and Latino style lovers.

Claire’s body of work and online following has allowed her to partner with major corporate brands.

In 11 years, Claire has accumulated over 1.2 million followers, written a book “The Bomb Life”, and is now hosting on Revolt.

I first learned about Claire when I started reading the Fashion Bomb Daily blog 11 years ago. Like other readers, I have followed Claire’s evolution from blogger to brand ambassador to business woman.  

One of the reasons I am always so intrigued by Claire, is that at first glance, just looking at her instagram feed, you would have no idea of her story. But she has made some humbling moves  and missteps on her path to getting where she is today and I have much respect for her for how she’s been able to flip fumbles into fortune.

On today’s episode, Claire gets into:

  • How she started from the bottom in fashion with unpaid internships and thankless jobs
  • Why she took a leap of faith and moved to Paris with no job and barely any money
  • How she started and differentiated Fashion Bomb Daily
  • All of the revenue streams in her business
  • How a rogue ex almost ruined her reputation
  • Plus how she’s continuing to grow her brand

Listen on Apple Podcasts, Soundcloud, Stitcher and Google Play

Links mentioned on this episode

Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss


Side Hustle Pro is now over 4900 members strong. If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: https://sidehustlepro.co/facebook

Social Media Info

Connect on Instagram:

Claire Sulmers – @clairesulmers

Fashion Bomb – @FashionBombDaily

Side Hustle Pro – @sidehustlepro


Meet the host:

Nicaila Matthews-Okome

Hi! I’m Nicaila, the Creator and Host of the Side Hustle Pro Podcast. I started Side Hustle Pro when I was a side hustler myself. I was a digital marketer at NPR by day, side hustler by night. Through the powerful stories shared on this show and the courage to launch my own initiatives, I was able to quit my own job and go full time with Side Hustle Pro.

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201: I QUIT my Job! (REWIND)


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