33: Turning Your Blog Into A Profitable Business (Christina Brown of LoveBrownSugar)

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33: Turning Your Blog Into A Profitable Business (Christina Brown of LoveBrownSugar)

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On this episode, Style Blogger and Digital Media Expert Christina S. Brown joins us in the guest chair. Christina is the founder of the fast-growing style & beauty destination LoveBrownSugar.com, mommy destination BabyBrownSugar.com, digital empowerment community BrownGirlsLove and curated lifestyle shop ShopLoveBrownSugar.com.

As a Wharton grad with no formal editorial experience, Christina started her blog as a hobby and portfolio piece to get hired by magazines. She didn’t go into it with the intention of building a business or making money from it. Fast forward eight years and she’s been recognized everywhere from the New York Times to People StyleWatch as a top lifestyle expert, and is known for curating platforms for multicultural women with an emphasis on self-empowerment. Christina has been heralded as a “30 Under 30 Style Maven​” by HelloBeautiful.com, a “Top 40 Style Blogger​” by Essence Magazine, a Black Enterprise Magazine “Blogger Month​” Honoree, and a Wharton Magazine “Social Media Watch List​” Honoree.

On this episode, Christina shares:

  • The planning she did before leaving her full time job
  • How you can make money from blogging in the current landscape (all the revenue streams she pursues)
  • How NEW bloggers can approach sponsored opportunities
  • The difference between popularity and INFLUENCE
  • Her approach to expanding her original blog into new verticals, including live events
  • How to financially sustain yourself given the unpredictable nature of entrepreneurship

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Important Announcements:

If you’re interested in growing your business and brand using the powers of Instagram, register for MASTER THE GRAM. Master The Gram is the ultimate Instagram course for business owners who want to attract their true fans and turn them into loyal, returning customers. In a series of four modules, plus a bonus module, you will learn how to leverage Instagram to grow your brand, drive traffic to your site and increase your income. REGISTER HERE: https://sidehustlepro.co/masterthegram

Side Hustle Pro is now almost 1000 members strong. If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: https://sidehustlepro.co/mastermind

Social Media Info

Connect on Instagram:

Love Brown Sugar – @LoveBrownSugar

Side Hustle Pro – @sidehustlepro


Meet the host:

Nicaila Matthews-Okome

Hi! I’m Nicaila, the Creator and Host of the Side Hustle Pro Podcast. I started Side Hustle Pro when I was a side hustler myself. I was a digital marketer at NPR by day, side hustler by night. Through the powerful stories shared on this show and the courage to launch my own initiatives, I was able to quit my own job and go full time with Side Hustle Pro.

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201: I QUIT my Job! (REWIND)


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