118: Building Your Brand, Growing Your Following & Leveraging INFLUENCE w/ Brittany Hennessy

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the episode is sponsored by:

WIDOWS, the movie. WIDOWS is a modern-day thriller set against the backdrop of crime, passion and corruption from Academy Award-winning director Steve McQueen and co-writer and bestselling author of Gone Girl, Gillian Flynn. The film stars Viola Davis, Michelle Rodriguez, Elizabeth Debicki, Cynthia Erivo, Colin Farrell, Brian Tyree Henry, Daniel Kaluuya, Robert Duvall and Liam Neeson. Widows arrives in theaters on November 16! Watch more here.

118: Building Your Brand, Growing Your Following & Leveraging INFLUENCE w/ Brittany Hennessy

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Episode 118: Building Your Brand, Growing Your Following & Leveraging INFLUENCE w/ Brittany Hennessy

Today in the guest chair we have Brittany Hennessy.

Brittany is a marketer and the author of INFLUENCER: Building Your Brand in the Age of Social Media. She was the first-ever Senior Director of Influencer Strategy & Talent Partnerships for Hearst Magazines Digital Media, and the co-founder of Carbon.

Before reaching out to Brittany, I read her book and I found it extremely helpful. This year, I found myself on the receiving end of more requests for brand collaborations, partnerships and influencer posts that I ever had before. I used the INFLUENCER book templates to confidently negotiate counter offers or decline opportunities that were not right for my business without burning a bridge. 

I think that anyone can benefit from Brittany’s knowledge about influencer marketing. Especially if you have plans to build out and monetize your personal brand or ever work with another brand for any reason, for example having them sponsor an event, a podcast, a blog, or if you are invited to speak on a panel, this will be the episode to consult.

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This episode is brought to you by: WIDOWS, the movie

WIDOWS is a modern-day thriller set against the backdrop of crime, passion and corruption from Academy Award-winning director Steve McQueen and co-writer and bestselling author of Gone Girl, Gillian Flynn. The film stars Viola Davis, Michelle Rodriguez, Elizabeth Debicki, Cynthia Erivo, Colin Farrell, Brian Tyree Henry, Daniel Kaluuya, Robert Duvall and Liam Neeson.

Widows is now in theaters! Watch more here.

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Brittany Hennessy – @mrsbrittanyhennessy

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*Affiliate Disclosure: I may be an affiliate for books or products that I recommend. If you purchase those items through my links, I may earn a commission. You will not pay more when buying a product through my link. I only recommend books and products that I use and am genuinely interested in.  

Meet the host:

Nicaila Matthews-Okome

Hi! I’m Nicaila, the Creator and Host of the Side Hustle Pro Podcast. I started Side Hustle Pro when I was a side hustler myself. I was a digital marketer at NPR by day, side hustler by night. Through the powerful stories shared on this show and the courage to launch my own initiatives, I was able to quit my own job and go full time with Side Hustle Pro.

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