5 Easy Steps To Brand Yourself Online

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5 Easy Steps To Brand Yourself Online

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5-easy-steps-to brand yourself online
Let me share a little secret: I’ve never taken a photoshop class in my life and my html skills end at inserting paragraph breaks. But you don’t need fancy coding skills to create an online brand—all you need is to use the resources that are already out there for you. Here are five quick and easy steps to start building your online presence today.
1. Purchase your own domain name
Domains cost as little as $4.99 per year at godaddy.com. That’s a small fee compared to the value of owning your own corner of the internet. With your domain you can create a personal website to tell your story and influence the search results when folks google you. Even if you’re not ready to build your personal site, just grab your domain. I purchased my domain years before I actually created my professional website to go with it.
2. Set up your personal website
Once you have your domain, decide on a user-friendly content management system (CMS) like WordPress or Strikingly to set up a personal website and introduce yourself to the world. The great part about WordPress and Strikingly is that they are self-hosted and do practically all of the work for you. There are pros and cons to self hosting (notably, you can’t add plugins that enhance the capability of your site if it’s self-hosted on WordPress), but for a simple and straightforward site, self-hosting can do the trick. I set up my personal website (nicailamatthews.com) on Strikingly because I loved the templates, it’s really simple to use and my site looks polished and impressive. I host Side Hustle Pro on Bluehost.

3.  Start blogging 
Just do it. Start writing. You have opinions—so share them. WordPress and Squarespace are both great platforms to create your own blog. But if you are hesitant to start your own site, try Medium. The great thing about Medium is its social media integration fuels visibility. Set up a profile, follow and like posts from others, and soon others will reciprocate and start checking out and liking your own content.

4. Step up your social media game!

It’s time to start using your social channels for more than talking about politics and How To Get Away With Murder. First, decide which social platforms make the most sense for your brand and the audience you want to reach. Second, spend at least 10-20 minutes each day sharing content with your audience. Not sure what to post? I do a deeper dive on growing your social media engagement here. Third, engage with other users, don’t just push out content. Follow people talking about the same topics and show their content some love. With consistency and measurement (use social and site analytics to see what’s driving traffic) you will begin to grow your social channels and in turn grow your brand visibility.

5. Update your email signature
Once you’ve purchased your domain, set up a simple website and started blogging and sharing your content on social media, update your email signature to let people know what you’re up to and where to find you. I used htmlsig to create my email signature with social buttons and it integrates perfectly with gmail. Note: Keep your signature short and sweet, folks.
Invest in professional headshots

You don’t need to spend major money on a full-blown photoshoot. Get creative. Find a solid color background, grab a selfie stick and photograph yourself. Or ask around to see if anyone knows an amateur photographer willing to photograph you for a small fee. Put an ad on craigslist, inquire at a local photography school, or get your own camera and tripod. You get the picture. Fun fact: the picture below was taken by my fiancé on our balcony. It’s currently my default headshot.


I included this step as a bonus because I don’t want you to get paralyzed by this step. If you don’t have a photo taken by a professional photographer, don’t fret. Your visual is people’s first impression of you, so make it a good one but don’t obsess. Get started with what you have.

Meet the host:

Nicaila Matthews-Okome

Hi! I’m Nicaila, the Creator and Host of the Side Hustle Pro Podcast. I started Side Hustle Pro when I was a side hustler myself. I was a digital marketer at NPR by day, side hustler by night. Through the powerful stories shared on this show and the courage to launch my own initiatives, I was able to quit my own job and go full time with Side Hustle Pro.

201: I QUIT my Job! (REWIND)


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