40: Black Card Revoked’s Latesha Williams on Turning Black Culture into a Hit Game

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40: Black Card Revoked’s Latesha Williams on Turning Black Culture into a Hit Game

Share this:

Black Card Revoked’s Latesha Williams on Turning Black Culture into a Hit Game

Latesha Williams is the Co-Founder of Cards For All People, AKA the makers of Black Card Revoked, a card game many of us know and love. Cards for All People is a cultural casual gaming company that humorously celebrates the diverse subcultures of America. An accomplished sports & entertainment executive, Latesha is well networked and respected from her years of experience honed with companies such as Admiral’s Center, IMG, LeBron James / LRMR Marketing, MTV, Nickelodeon, and Rocawear.

On this episode Latesha shares:

  • Why working for LeBron James at LRMR Marketing was like working for a start-up
  • What she did to figure out how to make her own card game
  • How learning to get her legal ducks in a row made the launch of Black Card Revoked that much smoother
  • How she zeroed in on her target market and got Black Card Revoked in front of the right influencers and publications
  • How she’s been able to get orders fulfilled in a seamless manner
  • Who you really need to target if you want your product in the hands of a celebrity
  • And why we all need to rethink the myth of “security”

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Social Media Info

Connect on Instagram:

Side Hustle Pro – @sidehustlepro

Black Card Revoked – @blackcardrevoked

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Meet the host:

Nicaila Matthews-Okome

Hi! I’m Nicaila, the Creator and Host of the Side Hustle Pro Podcast. I started Side Hustle Pro when I was a side hustler myself. I was a digital marketer at NPR by day, side hustler by night. Through the powerful stories shared on this show and the courage to launch my own initiatives, I was able to quit my own job and go full time with Side Hustle Pro.

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