108: How To Get Your Niche Brand Into Major Retailers with Aycee Brown

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108: How To Get Your Niche Brand Into Major Retailers with Aycee Brown

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Episode 108: How To Get Your Niche Brand Into Major Retailers with Aycee Brown

Today in the guest chair is Aycee Brown. Aycee is the founder and Chief Sleep Officer of Goodnight Darling Co. Goodnight Darling is a luxury retail line designed to promote healthy sleep habits and provide sleep-inducing wares. Founded in 2016, Goodnight Darling utilizes expert studies to develop products for enhancing the sleep experience. Goodnight Darling has partnered with West Elm Local on the east coast and several luxury boutiques.

In addition to Aycee’s extensive work in building a brand trusted for increasing sleep quality, her commitment to educating her community on the effects of respecting rest rituals has made her a voice of authority in the self-care and sleep arena. She is now recognized for her uncanny ability to develop modern, posh products that soothe the body, relax the mind, and put her customers to sleep.

On today’s episode, you’ll learn how Aycee successfully side hustled and got her niche brand into West Elm and more.

Listen on Apple Podcasts, Soundcloud, Stitcher and Google Play

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Social Media Info

Connect on Instagram:

Goodnight Darling Co – @goodnightdarlingco

Aycee Brown – @ayceebrown

Side Hustle Pro – @sidehustlepro


Meet the host:

Nicaila Matthews-Okome

Hi! I’m Nicaila, the Creator and Host of the Side Hustle Pro Podcast. I started Side Hustle Pro when I was a side hustler myself. I was a digital marketer at NPR by day, side hustler by night. Through the powerful stories shared on this show and the courage to launch my own initiatives, I was able to quit my own job and go full time with Side Hustle Pro.

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201: I QUIT my Job! (REWIND)


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