218: How Arsha Jones Started An ECommerce Empire with Less Than $100 (REWIND)

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218: How Arsha Jones Started An ECommerce Empire with Less Than $100 (REWIND)

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Side Hustle Pro alum Arsha Jones has experienced tremendous success with her businesses Capital City Co (which produces a wing sauce called mambo sauce) and Tees in the Trap (a lifestyle brand inspired by pop culture and infused with Black Girl Magic) since gracing the guest chair in 2016. 

Arsha is an entrepreneur and an emerging leader in the e-commerce industry. She has built multiple, highly profitable brands. At the time of this episode, she was operating and managing Capital City Co, keeping you fly through the Tees in the Trap brand, building iOS apps for Apps By The Pound, all while running the website Brand Build Launch. Through Build Brand Launch, she teaches others how to turn their passions into profit with physical products.

On this episode, Arsha shares:

  • How she developed the Capital City Co mambo sauce in her kitchen and ended up on the front page of The Washington Post
  • How she launched her first t-shirt shop with no shirts and no supplies
  • How haters reporting and shutting down her Etsy shop gave her the motivation to launch her own e-commerce site
  • Why you should test and validate your ideas before spending a lot of money on branding and inventory
  • Her number one secret to Facebook marketing

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Guest Social Media Info

Arsha Jones – @arshajones

Capital City Co – @capitalcityco

Tees in the Trap – @teesinthetrap

Side Hustle Pro – @sidehustlepro

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Meet the host:

Nicaila Matthews-Okome

Hi! I’m Nicaila, the Creator and Host of the Side Hustle Pro Podcast. I started Side Hustle Pro when I was a side hustler myself. I was a digital marketer at NPR by day, side hustler by night. Through the powerful stories shared on this show and the courage to launch my own initiatives, I was able to quit my own job and go full time with Side Hustle Pro.

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