372: Afro Unicorn Creator April Showers’ Journey To Becoming The First Black Woman-Owned Fully Licensed Brand

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372: Afro Unicorn Creator April Showers’ Journey To Becoming The First Black Woman-Owned Fully Licensed Brand

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This week in the guest chair we have visionary creator April Showers, the entrepreneurial expert behind Afro Unicorn. April became the first Black woman to own a fully licensed character brand, putting her with the likes of Disney. Afro Unicorn has rapidly expanded its footprint, being stocked in over 3,500 stores. 

In this episode she shares:

  • How she established a presence in seven major retailers across the U.S. and Canada including Walmart and Target
  • The ins and outs to becoming a licensed character brand, and the major benefits that come along with it
  • Why she doesn’t solely rely on social media for marketing and what really helped put her on the map

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Meet the host:

Nicaila Matthews-Okome

Hi! I’m Nicaila, the Creator and Host of the Side Hustle Pro Podcast. I started Side Hustle Pro when I was a side hustler myself. I was a digital marketer at NPR by day, side hustler by night. Through the powerful stories shared on this show and the courage to launch my own initiatives, I was able to quit my own job and go full time with Side Hustle Pro.

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