This week I’m excited to chat with someone I go way back with, Sheena McCullers. Sheena is the founder of Della’s Beauty Supply. Della’s was launched to bring a much-needed sense of belonging for BIPOC beauty lovers in Ann Arbor, MI. After moving from Brooklyn, Sheena saw a need for a place for people who look like her and took a chance on opening a storefront.
In this episode she shares:
- How intentionally creating a community through word of mouth was the foundation to building her customer base
- The startup costs and how she’s been able to be profitable in the first year
- The importance of working a full-time job where she was supported enough to be transparent about needing space to focus on expanding Della’s
Highlights Include:
- 00:00 Intro
- 08:16 Exploring different side hustles
- 14:16 Navigating a new city
- 18:43 Filling the need for a beauty supply
- 23:18 Startup planning and costs
- 27:55 Creating a community
- 30:01 Curating events and collaborations
- 35:02 Running a storefront as a side hustle
- 41:20 Expanding and creating a cultural hub
- 46:43 Setting the tone for the future of the store
- 56:19 Tips for entrepreneurs
Check out episode 460 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube
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