416: Growing a Genuine Instagram Following for Your Side Hustle

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416: Growing a Genuine Instagram Following for Your Side Hustle

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Growing an Instagram following doesn’t have to be intimidating. In this episode, I’m giving you  actionable strategies for building a genuine Instagram following. When I started side hustling, I started leveraging Instagram as a powerful tool for promoting my blog and business, which led to growing an engaged and authentic audience.

 In this episode I share about:

  • Getting super specific: Create a profile of who your target audience member is, including details like their age, where they shop, what social platforms they’re on, etc.
  • Know, like, and trust: After figuring out your target audience, focus on how to build a reliable reputation with them
  • Creating a workflow for your content: Key habits like batching content, researching other content your audience engages with, and using content scheduling tools

Highlights include:

  • 00:00 Intro
  • 4:03 Understanding your target audience 
  • 14:08 Creating tailored content
  • 16:35 How to engage with your audience
  • 20:56 Planning and scheduling your content
  • 23:38 Tracking your content’s performance 
  • 26:16 Consistency and strategic planning 

Check out episode 416 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube

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Guest Social Media Info

Side Hustle Pro – @sidehustlepro

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Meet the host:

Nicaila Matthews-Okome

Hi! I’m Nicaila, the Creator and Host of the Side Hustle Pro Podcast. I started Side Hustle Pro when I was a side hustler myself. I was a digital marketer at NPR by day, side hustler by night. Through the powerful stories shared on this show and the courage to launch my own initiatives, I was able to quit my own job and go full time with Side Hustle Pro.

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201: I QUIT my Job! (REWIND)

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